How to Provide Fair Career Advancement Opportunities to Your Global Workforce

How to Provide Fair Career Advancement Opportunities to Your Global Workforce

As companies across the world continue to embrace a global presence, it’s critical for employers to ensure that their employees have access to all the career advancement opportunities they need, regardless of where they are located. Implementing a fair system for providing these advances is important not only in recognizing and rewarding employee achievements but also by tapping into their workforce diversity of knowledge and cultural experience.

In this blog post, we’ll explore the benefits and challenges of providing training to a multiculturally diverse workforce in an effort to provide equitable career advancement opportunities to international staff members.

Benefits of training & development

Investing in employee training and development programs can provide numerous benefits for a company with a global workforce.

  • Enhanced leadership training. With the right training, employees can gain valuable leadership skills and knowledge of how businesses operate from top-level managers and executives. Companies often have dedicated team-building sessions or management workshops that help employees cultivate their leadership potential and understand the nuances of management roles within the organization.
  • More career advancement opportunities. Training and development programs can also help to build a competent and skilled workforce, which is essential in today’s global market. By providing employees with new job-related skills, they can acquire the necessary knowledge to remain competitive in their fields. This can help a company stay ahead of its competitors and remain relevant in the market.
  • Improved performance and productivity. By providing employees with the necessary skills and knowledge, they can perform their job more effectively, leading to increased productivity and efficiency. This results in better overall performance and can lead to higher profit margins for the company.
  • Increased employee engagement and job satisfaction. When an employer invests in their employees’ professional growth, it shows that the company values them and that their contributions to the organization are significant. This can, in turn, lead to increased job satisfaction and improved employee retention.
  • New skill building opportunities. As technology becomes increasingly important in business operations, having tech-savvy employees is essential for companies seeking competitive advantage through digital transformation initiatives. Companies should focus on providing specialized courses that teach topics such as data analysis, cybersecurity protocols, software development methods, and machine learning concepts—all areas are necessary for staying ahead of digital trends in today’s economy.

The language barrier

In the case of global companies, most training is provided in English because it’s assumed that most employees speak that language. However, when it comes to learning new concepts or skills, it’s not the same to have training provided in your mother tongue than in English, even if employees can communicate in English for business purposes.

Studies show that employees incorporate knowledge better when the training is in their native language. Providing training only in English puts non-English speakers at a disadvantage; it ultimately makes them feel incapable and that they will be passed over for promotions by native English speakers. Unless training is provided in their mother tongue, we can’t talk about equal advancement opportunities for everyone.


Diversity and inclusion are top of mind for many businesses nowadays. One way to make sure companies are being inclusive with all their employees is by thoroughly assessing the training opportunities that they are providing and making sure all employees have a fair shot to grow and reach leadership positions, regardless of their background. In the end, diversity and inclusion initiatives are not only aimed at having more diverse staff but also having diversity at the top.

What’s Terra’s Project Manager Selection Criteria

What’s Terra’s Project Manager Selection Criteria?

In our industry, project management consists of managing resources such as time, budget, technology, and people in a strategic and efficient way so that a translation or localization project is successful. The main goal of project management is to ensure that all tasks are completed in a timely manner and that clients receive quality deliverables. With project management in place, quality control measures can be applied to each project, ensuring that clients receive error-free translations that accurately reflect their needs.

Project managers bring huge value to the table as they combine superb analytical skills to anticipate and prevent any issues that may arise with excellent coordination and communication skills. They have the client’s best interest at heart and do everything within their power to make a project successful. By providing consistency and structure throughout a translation project, project management from start to finish contributes majorly to the success of the services provided by the language service industry.

Because project managers play such an important role in the translation industry, let’s take a closer look at how we select the right project managers at Terra.

How We Select Project Managers

At Terra, we choose project managers according to the specific needs and nature of the projects and accounts they will be working on. We work with both translation project managers and localization project managers. The latter of which are specifically focused on the management of multilingual localization projects done by culturally diverse linguistic teams.

The Qualifications We Look For

There are key qualifications we look for when choosing a project manager. To start, our project managers hold a university diploma in translation, communication, or project management. In order to be selected as a project manager, candidates must have excellent communication and time-management skills, proficiency level in English and another language, with a complete mastery of CAT tools. Our project managers must also be technologically savvy and have a multicultural vision of the localization industry.

In this blog post, we list the 6 must-have skills for project managers if you want more insight into the types of qualifications we look for.

Recruitment and Selection

We have a rigorous recruitment and selection process that helps us find the right candidates. This process includes a technical project management test, a language proficiency test, and several rounds of interviews with our human resources and operations representatives. Additionally, each potential project manager must complete a psycho-technical test aimed at determining the work style of the candidate so we can help determine if they are the right fit for our company’s culture.

When recruiting PMs for specific projects, Terra’s HR team interviews candidates and evaluates their strengths, as well as their compatibility with Terra’s and the clients’ work ethics, values, and cultures. The intention of these efforts is always to minimize staff rotation and to give the client confidence that candidates will integrate seamlessly with their own internal team. We also use the enneagram model to determine the best strategies so the new team member can reach maximum potential within the existing team.

At Terra, we believe in promoting a safe space for neurodiversity by recognizing people’s individual skills and talents and supporting their differences and needs. We also encourage flexibility, clear communication, and the customization of the work environment for each collaborator’s needs.

The Takeaway

Project management is an essential part of the translation industry, as it helps ensure that projects are completed on time and within budget. Because project managers play such a critical role in what we do at Terra, we have a thorough hiring process and strong qualifications we look for when choosing a new project manager to join our team. That way, we can ensure our clients enjoy the best possible experience when working with us.

How Professional Translation Protects Your Business from Legal Pitfalls

How Professional Translation Protects Your Business from Legal Pitfalls 

In today’s globalized world, businesses often encounter diverse workforces with employees who speak different languages. To maintain a safe and inclusive workplace, it’s crucial for companies to ensure that their safety materials are accessible to all employees. This means translating safety documents into their native languages. Even if your team has operated effectively with materials in English, offering translations can significantly enhance the message’s effectiveness and protect your business from potential legal pitfalls. 

Let’s examine a few considerations to keep top of mind when you start to translate safety documents.  

Understanding Legal Requirements 

Federal laws in the United States mandate the translation of “vital documents” into an audience’s native language. These laws, including Title VI of the Civil Rights Act of 1964 and Executive Order 13166, aim to prevent national origin discrimination and language-based disparities. The Department of Justice further defines a document as vital if it contains information critical for obtaining federal services or benefits or if it is required by law. This encompasses various forms, policies, informational materials, and outreach content

It’s important to recognize that someone’s residency in a foreign country doesn’t guarantee complete comprehension of technical or complex information presented in that language. By ensuring all vital documents are available in a language they fully understand, businesses can guarantee equal access to information, prevent language barriers, and avoid potential fines for non-compliance with federal law. Moreover, providing access to translated materials fosters an inclusive environment and protects businesses from discrimination lawsuits. 

Determining What to Translate 

Deciding which safety documents to translate can be tailored to each business’s specific needs. Companies should start by identifying key operational pain points and the crucial safety information that workers must comprehend. Consider the tasks employees perform and the risks and hazards associated with their roles. Including visual aids like flow charts, diagrams, illustrations, equipment photos, and maps can enhance the clarity and comprehension of procedures, especially emergency protocols. 

Translating all safety procedures, employee guidelines, and corporate policies into employees’ native languages contributes to the company’s reputation for prioritizing safety and inclusivity. By demonstrating care and consideration for employees’ needs, businesses build trust and foster a positive work environment. 

The Benefits of Translation 

Investing in professional translation for safety manuals yields numerous benefits. First and foremost, it helps prevent accidents and injuries, safeguarding employees’ well-being. When employees fully understand safety protocols and proper equipment usage, the likelihood of mishaps decreases significantly. 

Moreover, translating safety materials protects businesses from potential lawsuits and fines resulting from non-compliance with federal laws. By taking proactive steps to offer equal accessibility to all employees, companies shield themselves from discrimination claims and ensure their policies are fair and inclusive. 

In this globalized era, embracing professional translation is not just a legal requirement but also a strategic move that bolsters the long-term success and sustainability of any business. 

Why Translating Safety Documentation is a Great Investment

Why Translating Safety Documentation is a Great Investment

In the construction and manufacturing industries, the presence of native Spanish-speaking workers has been steadily increasing in the United States. It is essential for companies that value their diverse workforce to ensure that all employees fully understand safety procedures and regulations to prevent accidents. One effective solution to bridge the language barrier and promote workplace safety is by translating safety documents. 

In this blog post we’ll explore valuable insight to guide you through this process. 

What do we mean by safety documents?

Safety documents encompass various materials that prioritize the safety and well-being of employees while ensuring compliance with corporate policies and national safety standards. These documents play a vital role in communicating essential information and procedures to create a safe and productive work environment. Some examples of safety documents include health and safety policies, personal protective equipment policies, general warning labels, machinery safety manuals, emergency procedures, and incident/accident report forms.

Which documents should you translate first?

Before embarking on the translation process, it is crucial to identify the most critical safety documents for your employees’ well-being. Assessing the areas where language barriers might hinder understanding is key. For instance, if certain machinery or material handling processes frequently lead to incidents, prioritizing the translation of related manuals and warnings can significantly enhance the efficacy of safety measures. 

Who should work on the translations?

When the need for translation arises, it may be tempting to resort to bilingual employees. However, relying solely on their language skills is not a great idea, as they may lack the expertise required for precise translation. It is highly recommended to collaborate with seasoned translators who possess expertise in both language translation and health and safety protocols. 

Professional linguists, whether freelancers or language services providers, understand the importance of industry-specific terminology and consistent language usage. They undergo academic and professional training to convey information clearly and correctly, taking into account cultural nuances and your company’s tone. By working with these experts, you can ensure that your translations maintain the highest standards of quality

In addition, involving your employees in reviewing the already translated documents is crucial, as they can offer valuable insights and help identify any potential terminology discrepancies. This collaborative effort ensures that the translations align with your organization’s goals and values. 

For future translation needs, if translating materials at different times, it is preferable to have all translations completed by the same translator or translation team to maintain consistency. Otherwise, subsequent linguists should meticulously review previously translated content while utilizing style guides and term bases, if available. This approach ensures that the translations remain cohesive and adhere to established standards. 

The Takeaway

Investing in the translation of safety documentation is a crucial step toward ensuring the well-being of your diverse workforce. By identifying and translating the most important documents, you can bridge the language gap and enable effective communication of essential safety procedures. Collaborating with professional linguists who understand both language and health and safety protocols will yield accurate translations and maintain consistency across materials.  

Translated safety documents empower your employees, reduce the risk of accidents and potential lawsuits, minimize equipment damages, and safeguard your company’s reputation in the industry. Remember, your translation partner will guide you through the process, ensuring a smooth and successful journey toward enhanced workplace safety and productivity. 

Does Culturalization Impact ROI

Does Culturalization Impact ROI?

We have previously covered why culturalization is often necessary to unlock global success for brands and product launches in new markets. Now let’s analyze whether this strategy has an actual impact on ROI. After all, that is the ultimate goal when you expand globally.

What is culturalization and when is it needed?

Let’s start from the beginning. What is culturalization and when is it needed? Culturalization takes translation a step further to make linguistic and non-linguistic changes that can make an impact. This may include changing imagery, colors, jokes, music, or cultural references to better suit a target audience.

Some real-life examples of culturalization can be seen in the video game Age of Empires and the movie Inside Out. In 1997 Age of Empires was released and featured a historical event in which Japanese forces from the Yamato dynasty invaded the Korean peninsula and took over the Joseon Empire during the Middle Ages. The problem? While the majority of historians believe this event occurred, the Korean Ministry of Information claims it never happened. In order to launch this game successfully in Korea, Microsoft had to decide if they would change history in order to make their game appeal to this new target audience or maintain historical accuracy. In the end, Microsoft’s solution was to release a Korea-only patch that changed that specific scenario to having the Joseon Empire invade Japan (which never happened).

In the film Inside Out, a father tries to feed his toddler broccoli but the child dislikes it. This is a relatable and funny scene in the US where many kids don’t like broccoli. However, in Japan, children don’t have the same dislike of broccoli, but they do dislike bell peppers. In the Japanese version of the movie, the broccoli was swapped with bell peppers to make the scene as impactful in Japan as it was in the US. Including broccoli in the Japanese version of the film wouldn’t have caused offense, but it also wouldn’t have had as much of an impact. These two examples show the different solutions culturalization can bring to the table.

How culturalization improves ROI

If we want to discuss culturalization ROI, what we really need to consider is whether building relationships with customers and strengthening a bond with them really impacts your ROI in the long run (this is known as “relationship marketing”). Understanding the culture and values of an audience, as well as what drives potential clients in a certain market becomes crucial if you want to create a bond with them and nurture those relationships.

If your product does not take into account the particularities of a target audience, no matter how good the product is, it has very little chance of being successful. This is because two things can occur. It can fall flat or it can cause offense unintentionally—either way it fails.

Why Culturalization and Not Just Translation

When you incorporate culturalization into your global expansion strategy, you’re making sure that your product will be well-received and you won’t be getting yourself in trouble. Essentially, culturalization sets your product up for success.

The whole point of culturalization is adapting content to appeal to specific markets and cultures. If you stop at the translation or localization step, you may discover that your content or product is not attractive to a given audience and therefore your efforts have been in vain. Yes, they will be able to understand it, but they won’t be motivated to engage with it in a meaningful manner. Especially not to an extent that will make them want to continuously consume your content or buy your product.

The Takeaway

If your content is good and is culturally appropriate, chances are you’ll get more clicks, more conversions, and ultimately a good ROI. Additionally, you will have strengthened your brand, as well as gained loyal customers that can become your local advocates everywhere. All of which can help you find global success.

The Role of Linguistics in Preventing the Spread of Fake News - Portada

The Role of Linguistics in Preventing the Spread of Fake News

Today there is greater access to information than ever before and that accessibility grows by the day. While the internet, traditional media, and social media all play a positive role in spreading knowledge, there are times when these platforms are used to spread misinformation (whether it is done so knowingly or not). Thanks to the rise of social media, falsehoods that have the potential to cause great harm can spread rapidly. The algorithms social media brands use to encourage engagement can unfortunately help increase the speed at which misinformation spreads. As of late, misinformation (which is often referred to as fake news) has spread about very important topics such as issues relating to politics and health.

Work is being done to help combat the damage that fake news can cause and social media companies are attempting to shed light on which content is inaccurate by adding links to posts that direct users to official and updated information on the matter.

During the coronavirus pandemic, for example, we saw a lot of this happening in regard to drugs and vaccines, and many platforms deployed algorithms to detect this type of content and block it — especially social media platforms.

Unfortunately, the responsibility to engage with accurate content too often falls on the consumer, especially for those who engage in social media in languages other than English.

The Role of Linguistics in Fake News

The topic of fake news is gaining international relevancy and experts are using linguistics as a means to detect and prevent misinformation from spreading. Linguists in Norway at the University of Oslo are teaming up with computer scientists and artificial intelligence researchers at the independent research organization SINTEF to work to expose the language commonly used in fake news, which they are dubbing “Fakespeak”.

While this interest in learning more about how to fight the spread of misinformation online is excellent news, not everyone in the world is lucky enough to be exposed to these warnings, as oftentimes these detection mechanisms are only implemented and analyze text in English and a handful of mainstream languages. Many of these algorithms have yet to be programmed to work for less commonly spoken languages.

The Importance of Language Accessibility

It’s essential for social media platforms to consider other languages when they implement initiatives designed to help combat the spread of misinformation, as language accessibility is the key to equality when it comes to sharing information worldwide. Nowadays, many people learn the news via social media platforms and they don’t fact-check the information they are reading — they trust what they see.

As the internet continues to play a bigger role in our daily lives, it’s important that these platforms make conscious decisions about this and try to protect as many people as possible. Otherwise, they risk endangering their users who may make important and potentially life-threatening decisions based on the information they engage with.


The Challenges of Localizing L&D Content

Localizing learning and development (L&D) content can help global companies massively expand their training resources. Adapting L&D content not just into a target audience’s native language, but taking cultural differences into account, can help you create more engaging and effective educational materials.

Before you launch your next L&D localization project, read on for some of the challenges associated with this process that you should be aware of.

Selecting the Language

Although English is the most widely spoken language throughout the world, that doesn’t mean that the majority of English speakers are native speakers. As tempting as it is to save time and money by only creating L&D content only in English, be careful here. If your audience is lower in proficiency, they may struggle to gain a lot from your learning materials. Localizing the content to their native language can greatly help with engagement and retainment.

Working with Text, Audio and Video

One of the main challenges associated with localizing L&D content is the sheer scope of the project. You need to localize text, audio, and video content. Even design elements such as navigation buttons need to be taken into account during the localization process. After translating the file, the design team will need to make changes to the graphics and format of the content as the new language will present in varying lengths which can affect how the content looks and the timing of certain design elements.

Cultural Sensitivity

It’s important to find the balance between an effective e-learning course and the adaptation of particularities to accommodate the target audience. When you are adapting L&D content for a new audience, keep the following elements in mind and how they can best suit the needs and preferences of the culture you’re targeting.

Cost Effectiveness

It’s understandable why the cost is often top of mind when planning any project, but it’s important to balance cost-effectiveness with the work needed to create successful L&D materials. These are a few ways to reduce costs during localization without sacrificing quality.

  • Don’t localize until the source content is completely finalized. This will help you save time localizing edits made to the source content.
  • Provide native editable files to your localization team. Extracting text from PDFs and images or converting .story files into .xliffs is time-consuming and requires extra formatting work.
  • Choose between localizing subtitles or voice-over content. If you can’t afford to localize both, select whichever format plays a more prominent role.

Finding the Right Partner

Finding a partner that has the experience and the ability to advise as well as deliver a quality product is imperative to the success of a localization project. Localization requires a nuanced understanding of cultural differences and in the case of L&D content your project will benefit from the vast knowledge of e-learning best practices. Looking for a localization partner that can check off all these boxes can make a huge impact when it comes to the end result of your project.

The Takeaway

If possible, start thinking about your multilingual program from the very beginning. If you already have a monolingual course that you need to be localized into multiple languages, seek out expert advice. A localization partner with experience in localization of L&D content will help you determine how to proceed with each element of your training course.


How Culturalization Unlocks Global Success for Companies

Culturalization refers to the process of adapting a product, service, or idea to the cultural norms and values of a specific group or society. This can include changes to the language, design, packaging, marketing, and other elements to make it more appealing and relevant to the target culture. Culturalization is often used in the context of global business and marketing, so companies try to adapt their products and services to different cultural markets in an attempt to expand their business.

Keep reading to learn more about how culturalization unlocks global success for companies.

The types of content that generally need culturalization

Certain types of content can especially benefit from culturalization. Creative content—such as movies, literature, video games, and apps—in particular can benefit from this process. Marketing campaigns are a good example of content that can fall flat without culturalization. Advertisements, brochures, and other marketing materials should be culturally appropriate to ensure that they resonate with the target audience. This can include any written text, audio text, images, or music included in a marketing campaign.

Creative industries are not the only ones that should be mindful of the benefits of culturalization. Culturalization takes geopolitical affairs into account as well. Businesses in any industry can easily find themselves in trouble if they inadvertently cause offense. Even seemingly inoffensive things can be interpreted as controversial political stances. For example, what you call a country or the maps you display can be considered offensive even if they seem innocent at first glance to someone not from the target culture. Not only can a blunder like this upset a new audience you want to make progress in, it can cause you to waste a lot of time and money on an unsuccessful launch.

How culturalization works in practice

Culturalization compares a company’s content goals with the style of content that would appeal to its target market—to later reconcile the two.

This is why it’s so important to hire localization and target market specialists who have experience with culturalization and who are native to the target audience you want to enter. They will not only understand the language needs of the audience but will be able to help your content be as effective as possible by guiding you toward making choices that will truly resonate.

The takeaway

When it comes to culturalization, adopting a proactive approach where the content is appropriate for the target market from the beginning can avoid damaging the reputation of the brand and increase the chance of making a positive first impression. This proactive approach can help your brand save a lot of time and money cleaning up a mess you could have avoided in the first place. You can work with a seasoned localization team to create a strong culturalization strategy that will help your business achieve your goals.

Localization ROI: Can You Measure the Impact of Your Localization Strategy? - Portada

Localization ROI: Can You Measure the Impact of Your Localization Strategy?

Our world is more global than ever before and companies who want to compete and thrive in a global marketplace need to invest in launches in new markets. One way to do this is by localizing all brand content to the new target market.

Before we dive in, it’s worth noting that the act of localization isn’t enough to drive progress and growth for a company. However, not investing in localization can make it hard to thrive internationally. While localization can be a revenue enabler, it can’t drive revenue on its own. Going into localization with the right mindset and expectations of what it can achieve, can help you better analyze your ROI.

Let’s take a closer look at why localization can be so impactful and why it can be challenging to measure the impact of your localization strategy.

The Benefits of Measuring Localization Impact

There are many benefits of localization that companies can enjoy, but in order to convince company stakeholders that localization is an investment worth making, you need to be able to articulate clearly what their return on investment (ROI) will be. The key here is to measure the impact of your localization efforts so you have cold, hard numbers to present to stakeholders that prove your investment was worthwhile.

It can be difficult to measure the true impact that localization offers. Why? Because localization is just one factor that can lead to success when you enter a new market. There are many other factors that contribute to finding success after launch, including the suitability of a given product for the target audience and the effectiveness of the marketing campaigns—amongst multiple other elements.

This makes it challenging to determine which revenue is actually being generated directly by localization. But just because it isn’t easy to measure the ROI of localization doesn’t mean doing so isn’t necessary.

Why Measuring Localization Success is Challenging

Metrics like how many words are localized per language or the delivery timeline only show how efficient a localization project is—they don’t really illustrate the impact of localization.

This is why it can be helpful to focus on measuring the strategic metrics that specifically impact your company. There is no one set standard all companies should follow. Depending on the company or product, it can be useful to look at other indicators, such as the number of visits to localized website pages, SEO rankings in a target region, and customer experience.

The Takeaway

So many different factors contribute to how successful a product is after it launches in a new market. It would be unfair to attribute all successes or failures to localization. The metrics you need to use to judge the success of localization can vary greatly and should focus on what measures success for your company. There is no set standard to follow here, as convenient as that would be.

That being said, it is usually helpful to examine metrics that take customer engagement and satisfaction into account, especially if your company is customer-centric.

At the end of the day, the ROI you want to watch out for is how impactful your localization efforts have been on customer loyalty and engagement.


What is a Localization Kit and Why Is It Useful?

By 2022, it’s projected that more than half of worldwide internet users’ primary language will be a language other than English. In today’s extremely global world, companies who want to expand their reach and compete in global markets need to localize their products. To effectively localize a product, a localization kit can be the first step toward success. Both the client and the localization team will benefit from a well-rounded localization kit which will make the entire process more seamless from the beginning. Keep reading to learn what a localization kit is, what it contains, why it matters, and who should prepare it.

What is a Localization Kit?

A localization kit is a set of files and documentation that makes it possible for an outside party to localize a product and it includes any materials required for localization.

Localization kits not only contain the materials needed to prepare a proposal (which includes a proposed cost and timeline) for localizing a product, but they also house any materials the localization partner needs to get the job done.

An effective localization kit will have everything the localization team requires to do a great job and should have clear documentation that outlines how they can use the contents of the localization kit.

What does a Localization Kit Contain?

Typically, localization kits contain the following assets:

  • Previous translations and their originals in order to ensure consistency across glossaries and to make project management easier.
  • The client’s preferred method of the directory structure, delivery method and dates, and any file naming conventions.
  • A monolingual glossary that clarifies any technical, trademarked, or abbreviated concepts.
  • The client’s language list which focuses on the target country’s language and regional dialects.
  • A contact list that makes it possible for localization vendors to quickly identify which parties are responsible for all areas of the project.
  • Information pertaining to the purpose, function and vision of the product.
  • Potentially a translation memory (TM) and an assessment of the current quality of the TM. That is, whether it should be followed strictly, or if it shouldn’t be trusted blindly.
  • References like screenshots and video demos.

Why are Localization Kits So Important?

Localization kits benefit all parties involved in a localization project. The client will enjoy a faster turnaround and higher quality work and the localization team will have all the resources they need to do their job well—without having to ask the client unnecessary questions.

Localization kits also help clarify the expectations of the client in an organized and efficient way which helps the client save time and money while avoiding unnecessary misunderstandings as all parties involved will be aware of the scope of the project, limitations, and expectations before getting started. A good localization kit also makes it possible to anticipate potential challenges and avoid them.

Who Should Prepare a Localization Kit?

The localization kit should be created by the client and provided to the localization vendor so they will have all the necessary files and details about the project they need to get started.

When a manager prepares a localization kit, their efforts can go a long way towards avoiding future roadblocks.