Many global businesses adopt an English-first approach to learning and development (L&D) training for their employees.
By 2022, it’s projected that more than half of worldwide internet users’ primary language will be a language other than English. In today’s extremely global world, companies who want to expand their reach and compete in global markets need to localize their products.
At Terra, we’re proud to be a women-owned company and to have 72% of all leadership positions occupied by women and non-binary individuals and throughout our company.
Entering a foreign market can be a great move if your goal is to grow your business by reaching new audiences. However, this goal welcomes a unique set of challenges.