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What is a Localization Kit and Why Is It Useful?
14/03/2023

What is a Localization Kit and Why Is It Useful?

Posted on | by Jacqueline De Marco | Leave a Comment on What is a Localization Kit and Why Is It Useful?

By 2022, it’s projected that more than half of worldwide internet users’ primary language will be a language other than English. In today’s extremely global world, companies who want to expand their reach and compete in global markets need to localize their products. To effectively localize a product, a localization kit can be the first step toward success. Both the client and the localization team will benefit from a well-rounded localization kit which will make the entire process more seamless from the beginning. Keep reading to learn what a localization kit is, what it contains, why it matters, and who should prepare it.

What is a Localization Kit?

A localization kit is a set of files and documentation that makes it possible for an outside party to localize a product and it includes any materials required for localization.

Localization kits not only contain the materials needed to prepare a proposal (which includes a proposed cost and timeline) for localizing a product, but they also house any materials the localization partner needs to get the job done.

An effective localization kit will have everything the localization team requires to do a great job and should have clear documentation that outlines how they can use the contents of the localization kit.

What does a Localization Kit Contain?

Typically, localization kits contain the following assets:

  • Previous translations and their originals in order to ensure consistency across glossaries and to make project management easier.
  • The client’s preferred method of the directory structure, delivery method and dates, and any file naming conventions.
  • A monolingual glossary that clarifies any technical, trademarked, or abbreviated concepts.
  • The client’s language list which focuses on the target country’s language and regional dialects.
  • A contact list that makes it possible for localization vendors to quickly identify which parties are responsible for all areas of the project.
  • Information pertaining to the purpose, function and vision of the product.
  • Potentially a translation memory (TM) and an assessment of the current quality of the TM. That is, whether it should be followed strictly, or if it shouldn’t be trusted blindly.
  • References like screenshots and video demos.

Why are Localization Kits So Important?

Localization kits benefit all parties involved in a localization project. The client will enjoy a faster turnaround and higher quality work and the localization team will have all the resources they need to do their job well—without having to ask the client unnecessary questions.

Localization kits also help clarify the expectations of the client in an organized and efficient way which helps the client save time and money while avoiding unnecessary misunderstandings as all parties involved will be aware of the scope of the project, limitations, and expectations before getting started. A good localization kit also makes it possible to anticipate potential challenges and avoid them.

Who Should Prepare a Localization Kit?

The localization kit should be created by the client and provided to the localization vendor so they will have all the necessary files and details about the project they need to get started.

When a manager prepares a localization kit, their efforts can go a long way towards avoiding future roadblocks.

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Making Progress for Women in the Language Industry
08/03/2023

Making Progress for Women in the Language Industry

Posted on | by Jacqueline De Marco | Leave a Comment on Making Progress for Women in the Language Industry

At Terra, we’re proud to be a women-owned company and to have 72% of all leadership positions occupied by women and non-binary individuals and throughout our company. Overall, we have a 73% representation of women. Which is why celebrating International Women’s Day is so important to us, as is working towards gender equality and women empowerment in the translation industry and beyond.

Some of the Challenges Women Faced and Continue to Face

The UN has defined one of their main Sustainable Development goals as striving to “Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic, and public life.”

While you may think numbers in the localization industry are better because the vast majority of translators are women, we still see that leadership positions are mostly held by men. According to Nimdzi, only 17% of the companies featured in the Nimdzi 100 ranking are women-owned or women-run.

Knowing the challenges women historically faced and still face today is an essential step towards awareness, which is necessary to fuel action. In particular, there is still a lot of work to be done in regard to:

  • Gender gap in salaries
  • Gender-based discrimination (being a mother for example, can lead to less fair career opportunities for women)
  • Lack of women representation in leadership positions

Improvement has been made in these areas, but there’s still a lot to do if we want to work towards true equality. According to BoardEx data, only 5% of CEOs are women and 19.2% of corporate leadership team members are female. About 28.2% of board members are female, the study found. However, many of these women were appointed to non-executive roles, which are often centered on board oversight rather than real decision-making power.

What Can We Do to Support Fellow Women?

We’ve come a long way. But the truth is that the progress we’ve seen throughout history is thanks to the contributions that other women have made through the years. So, we encourage fellow women in the language industry to look for local organizations, so they can learn more about the different initiatives and how they can help them reach their goals.

These are a few of the organizations Terra supports:

  • Women in Localization: This nonprofit organization has a mission to foster a global community for the advancement of women and the localization industry by providing networking, education, career advancement, and mentoring opportunities to women in the localization industry.
  • Women in Games: Women in Games aims to build a fair, equal and safe environment that empowers girls and women to join and thrive in the global gaming ecosystem.
  • Chicas en Tecnología: This non-profit organization in Argentina works to reduce the gender gap in technology in that region by motivating and training the next generation of women leaders in technology.
  • Enterprising Women Magazine: A national and global magazine for female entrepreneurs that celebrates achievements by women and provides valuable resources.

These organizations are ones we are proud to support, but there are many others doing good work in this space. Spend some time researching where your volunteer efforts can make the most impact.

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4 BRAND BLUNDERS THAT TRANSCREATION COULD HAVE AVOIDED
28/02/2023

4 Brand Blunders that Transcreation could have Avoided

Posted on | by Jacqueline De Marco | Leave a Comment on 4 Brand Blunders that Transcreation could have Avoided

Entering a foreign market can be a great move if your goal is to grow your business by reaching new audiences. However, this goal welcomes a unique set of challenges. When it comes to translating content into different languages, brands can make major blunders that impact their success in a new market—especially if they don’t take the target country’s culture into account.

To better understand how mistakes can occur, we’re going to look at four real-life examples of brands who had major blunders occur after entering new markets. Blunders which could have been easily avoided with market research and transcreation.

Puma—2011

To celebrate the 40th National Day in the United Arab Emirates (UAE), PUMA launched a new shoe design using the country’s flag colors. This seemed like a great marketing initiative at first glance. The problem? The shoe included a respected symbol on an item that is considered very dirty in Arab culture. Puma didn’t intend to cause offense, but by not taking the cultural sensitivity surrounding this symbol into account, they caused mass offense, had to issue an apology, and needed to remove the shoes from stores.

Hiring a target market specialist who is familiar with the local culture and what is considered offensive could have helped avoid this disastrous launch.

P&G for Pampers–1970s

In the 1970’s P&G for Pampers ran a campaign in Japan that seemed really charming at first glance from an American perspective. The ad included a stork delivering diapers to a mom. Storks are frequently associated with delivering new babies to their parents in America, but in Japan folklore tells stories of newborns arriving via a giant peach floating down the river. While the inclusion of a stork didn’t cause offense, it didn’t strike a chord either and consumers simply ignored the commercial which wasn’t an effective use of marketing dollars. A skilled transcreator may have known that the commercial wouldn’t resonate and would be a bit of a flop. They could have helped create a high-quality final product.

Pepsi—1960s

Pepsi entered China using a slogan that they intended to translate to “Pepsi Brings You Back to Life.” What the phrase actually translated to? “Pepsi brings your ancestors back from the grave.” Ancestor worship is an important part of Chinese culture, so this slogan did not have the effect it intended. Not only could a transcreator with proper knowledge of the local language and culture have translated the phrase properly, but they could have ensured no major culture faux pas occurred.

Braniff Airlines—1987

In the late 1980’s Braniff Airlines ran ads on televisions, radios, and in newspapers to let everyone know that their jets had luxe all-leather seats. In the Florida market, they ran ads on Spanish-language radio stations. The result? Accidentally revealing an unintended double entendre. Their slogan for the campaign was “fly in leather”. In Spanish, this translates to fly “en cuero” which sounds like Spanish slang for “fly naked”. While some suspected this scandalous move was intended, the executive who created the ad confirmed the double entendre was in fact an accident.

Again—this could have been an easy mistake for a transcreator to catch.

We all make mistakes and that’s okay, but whenever possible, it’s very helpful to learn from the mistakes of others! Especially when you’re spending a lot of time and resources to launch in a new target market.

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6 Skills Every Localization Project Manager Needs to Have
21/02/2023

6 Skills Every Localization Project Manager Needs to Have

Posted on | by Marisol Pérez Laglaive | Leave a Comment on 6 Skills Every Localization Project Manager Needs to Have

An effective localization project manager is someone who has a unique skill set that combines planning, organization, people management, communication, and other valuable skills. This role often involves taking on the responsibility of getting localized products to market and the global success of the company can be greatly impacted by the outcome of localization efforts. It’s understandable that it takes a lot of experience to manage such a large responsibility.  

The following skills are ones all strong localization project managers need in order to efficiently and effectively execute their responsibilities.

Planning

One way to meet deadlines and to keep the whole localization process moving along is to have strong planning skills. The better a localization project manager plans out a project from the get go, the more likely they are to oversee a smooth localization process. Taking the planning stage seriously can result in less stress for the localization team and better results for the clients. One thing all good localization project managers plan for is risk management, which involves managing intentionally and systematically the uncertainties that may occur during the course of a project.

Organization

To keep a good plan running as it should, organization is key. Localization project managers need to oversee a lot of details regarding linguistic, technical, cultural, and administrative choices. Keeping a localization team updated and on the same page, as well as coordinating work efforts with other departments, requires excellent organizational skills. Adopting tech resources like TMS and CAT tools can really come in handy here.

People Management

Localization project managers oversee a team and interact with many different departments within the client’s organization. There will also be times when the localization project manager needs to work with other localization specialists and their team which may include linguists, engineers, testers, and desktop publishers. Logistics can get extremely complicated on localization projects as many of the collaborators may be scattered across the globe, in different time zones and may be part of different cultures. All this adds to the challenge when it comes to managing people.

Being able to delegate, help solve conflicts, and generally interact well with both internal and external collaborators is important. 

Communication

Speaking of working well with others, knowing how to communicate properly can be really helpful when working as a localization project manager. Being able to communicate clearly and concisely is ideal, especially when defining project protocols, deliverables, and deadlines. The last thing you want is for a misunderstanding or a lack of communication to derail a localization project. This is especially important considering localization project managers frequently speak English while interacting with people around the world whose mother tongue is other than English. Making sure everything is absolutely clear and understood is vital.

Technologically Savvy

Localization projects can involve emerging and cutting-edge technologies that may be new to the localization team, which can lead to quite a learning curve. Being technologically savvy and willing to learn and adapt can make it easier to understand new technology that is the focus of your localization project. Identifying and selecting the technological tools that will help initiate a smooth workflow is an important part of what localization project managers do. 

Flexibility

Last, but certainly not least, a localization project manager can benefit greatly from being flexible as localization projects tend to involve a great number of variables. It’s often necessary to shift priorities without much warning in order to redirect a localization project and to keep things moving along. Working out solutions quickly and creatively is something all localization project managers need to do from time to time and being flexible can be a very valuable asset. 

The localization project manager is an extremely important player in a localization project. Localization project managers guide all parties involved in the project so that it goes smoothly from start to finish and its success is not compromised.

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E-learning Elements That Require Localization
14/02/2023

E-learning Elements That Require Localization

Posted on | by Jacqueline De Marco | Leave a Comment on E-learning Elements That Require Localization

While e-learning has been rising in popularity for years thanks to how accessible, engaging, and cost-effective it is, it’s not a surprise that in recent years interest in e-learning has skyrocketed. Especially as a resource for companies looking to train their global workforce. Speaking of a global workforce—having an online course that is suitable for learners that speak different languages requires the localization of several elements within the course so that the whole learning experience is a smooth one.

These are some of the elements worth keeping in mind.

Mouse cursor movement captures

Most e-learning programs contain an instructional nature that include cursor movements. These movements may point to actions that the narrator is explaining. They play an important role and need to be taken into account during the localization process. This may seem odd since these are cursor movements not text, but the cursor movements need to properly time up with the accompanying narration and the timing may be off once the narration is localized into a new language.

Content and narrative translation and formatting

E-learning content includes on-screen text that has to be localized when you want the content to appear in a new target language. When you localize text, it often changes drastically in length which can require formatting changes to make the design of the program flow as intended. Similar to the cursor movement captures we discussed earlier, you also need to make sure the timing of audio content is lining up with any written content in the e-learning materials—as well as any subtitles. The timing of slides can also be impacted by the length of audio and visual text.

Subtitles and voice-over recordings

How large a budget for a localization project is will determine whether or not you need to localize voice-over recording and subtitles or just subtitles—which is a more cost-effective option as you don’t have to hire a narrator and record new audio. That being said, this extra step does greatly enhance the quality of the end product and creates a better user experience for the person engaging with the e-learning product.

Graphics

On-screen graphics in e-learning courses and training materials can contain text. If the text is embedded into the graphic, that text will need to be translated in an external file and then the original graphic can be localized into the target language with the help of a graphic designer or DTP specialist.

Navigation and action buttons

Because e-learning content often incorporates navigational and action-related buttons that contain text (such as “next” or “submit”), these buttons require localization. If you fail to localize this important type of content, the user can end up confused and frustrated and not able to proceed with their learning opportunity. Authoring tools usually allow the creators to set up the UI language. By selecting the desired language, you can have localized buttons. However, it’s important to remember to do so. If the tool doesn’t allow it, then you can include this in the content that needs to be localized. There can be cases in which the instructional designer creates their own buttons. Depending on how these buttons are created, they may require separate localization as well.

The takeaway

It’s advisable to work with a localization partner who has experience with e-learning content and that has the capacity to work on each of these elements (since they require different professionals such as localization project managers, translators, DTP specialists, voice-over actors, and subtitlers). If they can provide a comprehensive solution, the end result has a high chance of being pretty seamless.

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07/02/2023

How to Find a Potential Target Audience

Posted on | by Jacqueline De Marco | Leave a Comment on How to Find a Potential Target Audience

In business, it is tempting to try to reach as many potential customers as possible. While broadening your company’s reach is an important goal to pursue, doing so strategically and effectively is important. How can you do this? You can start by finding and focusing on your target audience. Catering to your target audience can make it easier to connect with them and to build lasting customer relationships.

Keep reading for insight into how to find a potential target audience. 

Embrace Analytics

One major perk of living in a digital world is that researching your target audience is easier than ever before. Thanks to technology we now have access to valuable analytics that can provide us with insight into our target audience. 

To start, take a look at your website and social media channels analytics to see who is spending time on your website or looking at your content. You might find that people in your region or country make up the majority of the traffic, but you may also find people in foreign countries are visiting your site and that there might be an opportunity to expand to a new target market.

For websites, Google Analytics offers a free and very powerful suite of data analytic tools you can utilize. You can see where your website visitors are coming from, where they live, which pages they visit most frequently, how long they’re spending on your site, and what their demographics are—amongst other important data. When it comes to social media, most platforms like Facebook, Instagram, and LinkedIn all offer free analytic tools that give you insight into who your followers are and how they’re interacting with your social media profiles. 

Tapping into the data surrounding where your audience is coming from can help you find what regions your business appeals to. Then you can create a localization strategy that allows you to better service that specific audience. For example, if your website is getting a ton of traffic from a region or country that speaks a different language than your website is displayed in, you may want to invest in localization and international SEO to attract even more visitors from that region. 

Do Market Research

Once you have an idea of where a target audience is located, you can do market research to determine if these markets are truly viable and a good fit for your product or service. You can do this by researching how a new target market differs from one you’re currently serving successfully. 

When researching a new target audience, try to dig up the following data points about that specific audience:

  • Market conditions
  • In-demand products or services
  • Average purchasing power and income
  • Barriers to entry
  • Local laws and regulations
  • Cultural norms
  • How your business stands out from competitors servicing that audience

Determine Whether Translation, Localization, or Transcreation is Needed

If a new target market you want to tap into speaks a different language, you need to determine whether you need to pursue translation, localization, or transcreation to ensure that your products and customer communications better resonate with this new audience. Even if the new audience is in the same region as another one of your existing audiences, you’ll need to confirm whether or not the new audience speaks a different variant of the language your existing audience speaks and adjust your communications accordingly.

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Localization Management: Browser-Based Translations Tools
31/01/2023

Localization Management: Browser-Based Translations Tools

Posted on | by Jacqueline De Marco | Leave a Comment on Localization Management: Browser-Based Translations Tools

Moving translation management tools into the cloud seems like an inevitable call for IT development in localization. Browser-based solutions offer ease of use, lower prices, accessibility (sometimes even from mobile devices), and versatility. All of this while providing the basic functionalities of Computer-Assisted Translation (CAT) tools, like translation memories (TM), terminology management, translation management for project managers (PMs), reporting and statistics, and quality assurance (QA) tools.

There are a lot of browser-based options in the market. Some offer comprehensive solutions for translation and localization workflows, while others specialize in supporting product development teams or website and app localization, like Transifex or Lokalise. Here we’ll offer insight on four of the most popular web-based tools: Memsource, Smartling, Smartcat, and XTM.

Localization from the Browser: Smartling and Smartcat

Smartling and Smartcat are entirely browser-based solutions. On the one hand, Smartling’s strength is website localization, since it offers an in-context preview and in-context translation and review mode. With these features, linguists can check how text displays on web pages. In addition, users don’t need a license to work on the platform, so it’s ideal for managing projects with freelance translators and multiple providers. However, it needs an optimal configuration in order to properly detect new content to translate, which is pushed automatically for translation. This issue may cause redundant costs and idle work.

On the other hand, Smartcat offers a browser-based comprehensive CAT tool, with TMs, term bases (TB) and QA features, as Smartling does too. But Smartcat’s distinctive added value is its marketplace, which offers the possibility to connect with available freelancers and automate payments. It also offers a built-in OCR solution to digitize non-editable documents.

Exhaustive Online Translation Management: Memsource and XTM

Memsource is an exhaustive translation management system and CAT tool with a lightweight editor and portal. It offers the core functions (TMs, TBs, and quality management) and a preview mode for some formats, like Word documents. Its salient feature may be its mobile and desktop integration, with a mobile app and editor for translators and for project managers. Additionally, it has a very user-friendly user interface (UI) that makes the software intuitive for both vendors and managers. Memsource allows exporting MXLIFF files, a native file of the software, that integrates with Memsource Editor, the desktop app. However, this file is not supported by Trados or memoQ, so linguists need to install plugins or extensions.

On another note, XTM is a robust online translation management system that enables language service providers to organize simple and more complex workflows. From this perspective, it offers reporting features, progress and time tracking options, a mobile app for PMs, and automation rules for workflow management. From a vendors’ point of view, one disadvantage may be that its slow performance depends on the quality of the internet connection, but it has the advantage of saving progress in cache for restoring.

***

Such variety and versatility within software solutions imply that there is always a best-suited tool for the types of projects and workflows linguists or Language Service Providers manage on a regular basis. Thorough research on the options and the support of your localization partner will always help make the best-informed choice available for your needs.

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Why the Education Sector Should Embrace Digital Transformation
24/01/2023

Why the Education Sector Should Embrace Digital Transformation

Posted on | by Jacqueline De Marco | Leave a Comment on Why the Education Sector Should Embrace Digital Transformation

The pandemic pushed many traditional educational organizations to enter the online world of digital education. They all dipped their toes into the water by moving classes to Zoom and Google Meet, but the truth is that it takes a lot more than that to meet the demands of a digital generation.

There’s no time like the present for education to catch up with technological advancements to better serve and engage their users—aka learners. There is also a high percentage of teachers leaving traditional education institutions to work in the eLearning industry as of late, which is another factor the education system needs to take into account as they look to the future. Let’s take a closer look at why the education sector should embrace digital transformation.

What Does a Digital Transformation Look Like?

A digital transformation greatly surpasses typical software or hardware upgrades. A true digital transformation is just as philosophical as it is physical. For education institutions, a digital transformation may look like creating a learning environment that connects in-person education resources to digital ones so that students can belong to a robust ecosystem that combines security, technology, and education services.

A digital transformation can help create a more personalized, collaborative, and interactive learning experience.

How to Digitally Transform Education

So, how exactly can the education sector undergo a digital transformation? Let’s look at a few paths education institutions can take to enhance their digital presence in a meaningful way.

  • Multimedia digital textbooks. Heavy textbooks will soon be a thing of the past, as students can now access source materials from their digital devices wherever they are whether that be at home, the library, or in the classroom.
  • Bring your own device (BYOD). Enabling students to use the digital device they work on best in the classroom to take notes and work on their assignments can help foster engagement and retainment.
  • Personalized curriculum. With artificial intelligence, it’s now possible to create customized learning experiences for students by using artificial intelligence.
  • Game-based learning. Not only does game-based learning help encourage students to study, but it can actually help them better retain the information they’re being taught. This is a concept known as gamification and it’s very commonly used in e-learning materials.

The Benefits of Digital Transformation on Education

Why would education systems invest ample time and money in a digital transformation? To start, doing so actually increases access to education from students because the education experience becomes less reliant on one specific geographical location. This accessibility just adds to the convenience associated with a digital transformation. From being able to access source materials from any device, to collaborating and sharing notes digitally, to more spaces for interaction between teachers, students, and peers with their instructors and fellow students, there are tons of valuable benefits of a digital transformation for students.

The Takeaway

Through a digital transformation, educators can help enhance students’ learning experiences by fostering better communication and connecting them to more educational resources and materials.

Digital transformation in education is bringing down geographical barriers, allowing learners worldwide to choose what they want to learn regardless of location. Localization can help expand the target audience of whatever educational program that is already online. In addition, students can benefit greatly from localization as learning in their native language can greatly boost their engagement with the education materials, how they understand it, and how they retain the information.

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What-Spanish-Language-Dialect-Do-I-Need-to-Translate-Into
17/01/2023

What Spanish Language Dialect Do I Need to Translate Into?

Posted on | by Jacqueline De Marco | Leave a Comment on What Spanish Language Dialect Do I Need to Translate Into?

When you think about translating your documents or content into different languages, it’s logical to think about Spanish as one of the first languages you’ll want to tackle. Spanish is the second most spoken Language after Chinese. Over 500 million people speak Spanish and these Spanish speakers are spread throughout 25 different countries across the globe. 

While at first glance it may seem like these 500 million people speak the same exact language, each of these countries (and sometimes smaller regions within them) speaks the Spanish language a little differently. They often share the same grammar structure, but can have major differences when it comes to vocabulary or pronunciation.

In order to determine which Spanish variant is the one that would best suit your audience, you should think beyond the language and focus on the target audience you want to address. 

Ask Yourself the Right Questions

It’s time to interview yourself on how well you know your audience. Before you choose a Spanish language variant to translate your content into, ask yourself the following questions to gain some much needed insight into which Spanish variant they speak. 

  • Where is my audience based? Once you determine where the base of your audience lives, it’s easier to identify the Spanish variants you need to use. If it’s a specific country, like the United States, then you need to translate into the US Spanish variant. There are as many variants as countries that speak Spanish, so it’s important to nail down the correct variant before you begin the process of translation.
  • Am I trying to target a broader audience? If you want to target people in Colombia, Perú and Chile, por example, LATAM Spanish may be more suitable as it’s a more neutral variant that everyone will understand. It’s all about identifying that unique audience you want to target.

If you’re still not sure who your audience is yet or where they live, take some time to do some research so you can narrow your focus. Between conducting market research and looking at your web analytics, you should be able to gather enough information about your target audience to determine where they live and what Spanish language variant they speak. 

How to Navigate the Different Spanish Variants

Despite the many different Spanish variants that exist, translating content for Spanish speakers does not have to be a daunting task. Here are some key pieces of advice to keep in mind when it comes time to translate your content into Spanish.

  • Be natural. Always aim to make your message sound natural to the people living in your target locale.
  • Keep things neutral. When you must reach a wide audience of Spanish speakers originating in different locales, a non-localized, neutral variant is the most practical choice.
  • Get nuanced. While it’s great to keep your language neutral when serving a wider audience, when targeting a highly specific audience, consider a localized message that includes regional nuance.
  • Find the right translation partners. Work closely with your translation company, and discuss your audience and intent. A good translation agency will help you pinpoint the right form of Spanish for your audience.

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Why-Your-Business-Should-Have-a-Monolingual-Company-Glossary-Portada
10/01/2023

Why Your Business Should Have a Monolingual Company Glossary

Posted on | by Jacqueline De Marco | Leave a Comment on Why Your Business Should Have a Monolingual Company Glossary

In the translation industry, you hear a lot of talk about the benefits of glossaries and term bases. As useful as these tools are, they are typically bilingual or multilingual and only contain approved translations for a set of key terms, phrases, or trademark terms. This is where a monolingual glossary can really come in handy. 

A monolingual company glossary can be an extremely valuable asset to translation teams, internally within companies, and for their customers.  

What is a monolingual company glossary?

Your typical monolingual company glossary will provide a set of definitions for commonly used business terms. A monolingual glossary functions similarly to a translation glossary, but explains the meaning of a word in the same language. 

A monolingual company glossary can step in to increase understanding around the specific business terms a company uses and encounters frequently. When these terms are misinterpreted, employees risk making unnecessary mistakes or uninformed decisions that can be costly and time-consuming for a company to fix. 

What are the key benefits? 

The neat thing about a monolingual company glossary, is that all parties benefit when one is in place.

  1. Benefits for the company itself. Companies will find a monolingual glossary helps their employees improve communication, increase understanding, and get up to speed on workplace training quicker. With this type of resource at hand, less mistakes will be made, trust in your product and processes will increase, and everything will run just a little bit smoother, which can save a company a lot of money. 
  2. Benefits for translation teams. On the translation side, one of the benefits is that translators don’t have to spend hours researching online to find out more about a specific process or product. Also, they save time by not having to send queries to the client and wait for a reply. Having all the information already compiled helps the translation team quickly answer the questions that arise during the translation process that are not answered in the materials themselves. 
  3. Benefits for customers. Because a business glossary can help provide much needed clarity to workers, they’ll have the tools they need to provide better products and services for customers. Your employees will always use consistent terminology and can provide a clear customer experience, as customers will encounter the same terms when they visit the website, interact with you through social media, or when they call your customer service. 

Misunderstandings can lead to mistakes and subpar work products, neither of which you want to expose your customer to. 

How to maintain a monolingual company glossary

Over time, you’ll want your monolingual company glossary to grow and evolve. To ensure accuracy in your monolingual glossary, you’ll need to have someone in your staff who has a high-level knowledge of the company operation and who can proofread new additions to the company glossary and rewrite any terms or definitions as needed. It’s important that the person in charge of this has professional linguistic knowledge, as the last thing you want is to introduce mistakes to the document everyone will use as a reference. Also, make sure you share this document to all parties when it’s been updated and every time you need to have content translated into a different language.

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