Tag: Advice

What is a Localization Kit and Why Is It Useful?

What is a Localization Kit and Why Is It Useful?

By 2022, it’s projected that more than half of worldwide internet users’ primary language will be a language other than English. In today’s extremely global world, companies who want to expand their reach and compete in global markets need to localize their products.

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How to Find a Potential Target Audience

In business, it is tempting to try to reach as many potential customers as possible. While broadening your company’s reach is an important goal to pursue, doing so strategically and effectively is important.

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TRANSITIONING TEACHERS IN THE US LOOK AT NEW CAREER PATHS IN INSTRUCTIONAL DESIGN

What does the transcreation process look like?

Transcreation takes the translation process a step further. Oftentimes a direct translation simply doesn’t do the trick. With transcreation the translator takes extra steps to ensure the nuance of the language translation is clear. Humor, culture, and literary devices are examples of when transcreation can do the job much better than a simple translation. As the name implies, transcreation is a creative process and is a process that can’t be rushed.

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