By 2022, it’s projected that more than half of worldwide internet users’ primary language will be a language other than English. In today’s extremely global world, companies who want to expand their reach and compete in global markets need to localize their products.
Entering a foreign market can be a great move if your goal is to grow your business by reaching new audiences. However, this goal welcomes a unique set of challenges.
An effective localization project manager is someone who has a unique skill set that combines planning, organization, people management, communication, and other valuable skills.
While e-learning has been rising in popularity for years thanks to how accessible, engaging, and cost-effective it is, it’s not a surprise that in recent years interest in e-learning has skyrocketed.
In business, it is tempting to try to reach as many potential customers as possible. While broadening your company’s reach is an important goal to pursue, doing so strategically and effectively is important.
Moving translation management tools into the cloud seems like an inevitable call for IT development in localization.
When you think about translating your documents or content into different languages, it’s logical to think about Spanish as one of the first languages you’ll want to tackle. Spanish is the second most spoken Language after Chinese.
In the translation industry, you hear a lot of talk about the benefits of glossaries and term bases. As useful as these tools are, they are typically bilingual or multilingual and only contain approved translations for a set of key terms, phrases, or trademark terms.
Most major companies have their eyes set on global expansion these days and who can blame them? Expanding their reach to new locales can help their business thrive by exposing them to new audiences.
Transcreation takes the translation process a step further. Oftentimes a direct translation simply doesn’t do the trick. With transcreation the translator takes extra steps to ensure the nuance of the language translation is clear. Humor, culture, and literary devices are examples of when transcreation can do the job much better than a simple translation. As the name implies, transcreation is a creative process and is a process that can’t be rushed.
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