20/02/2024

Introducing Our New Service: Terra Team Up

We are thrilled to introduce Terra Team Up, a new addition to our service lineup. This venture brings together a team of our seasoned HR professionals with a unique superpower—the ability to guide clients through their entire hiring journey and beyond, offering ongoing support, strategic counseling, and customized staffing services. 

Terra has provided recruitment and staffing services to many clients over the years, initially as a response to specific client needs rather than a predefined business model. Marina Ilari, Terra CEO, shares, “This decision comes from our hands-on experience in providing tailored HR solutions to various clients that had expressed the challenges they were facing on that front. This led us to the realization that it was time to make it official.” 

Why We Chose the Name “Team Up”  

When it comes to how we landed on the name, Natalia Quintás, Chief People Officer, explained that we believe that our name is not just a title but a philosophy. “It represents our belief in the transformative power of collaboration, aligning employers, candidates, and our experienced team for shared accomplishments. It embodies our goal to support our client’s journey, ensuring seamless integration and ongoing success.”  

At Terra, People Management is a collaborative journey that extends well beyond the recruitment process.   

Our Team  

We are proud of the HR team we assembled to oversee and execute Team Up. Our experienced HR team has worked with a dynamic and varied client portfolio, collaborating to overcome complex challenges. Whether you’re a startup searching for dynamic talent or an established enterprise requiring strategic HR solutions, our team is here to ensure your success. We recognize that a strong People Management Strategy isn’t a one-time transaction, but an ongoing partnership aimed at unlocking a company’s full potential.  

What Sets Us Apart 

Team Up encompasses staffing solutions, recruitment, and consultancy. Our distinctive features include: 

  • Focus on long-term fit. We prioritize a “perfect fit” in the recruitment process, aiming for employees to stay with the company long-term by aligning leader preferences with company expectations. 
  • Personalized approach. Committed to offering adaptable solutions, we tailor our services to meet the unique needs of each client. 
  • Robust candidate base. Leveraging our experience as a translation and localization company, we have built a diverse candidate base capable of filling various roles. 
  • Integrated support. Our integrated approach provides continuous support, utilizing technology to ensure seamless alignment with our client’s organizational values and efficient integration of new team members. 

Cynthia Tortesi, Talent Manager, emphasizes, “At Terra, we believe that effective people management is not just a strategic advantage but is also essential for the lasting success and contentment of our clients and their teams.” Federico Colombo, Customer Success Manager, feels similarly, “Our objective is clear—to serve as your trusted advisor, assisting you at every stage of your growth trajectory.”  

14/02/2024

Protecting ePHI in Translation: The Role of a HIPAA Privacy Officer  

In the complex landscape of healthcare, safeguarding sensitive patient information is paramount. Amidst the intricate process of translating documents containing Electronic Protected Health Information (ePHI), the pivotal role of a HIPAA Privacy Officer becomes evident. In this article, we’ll delve into the significance of this key figure in ensuring HIPAA compliance and preserving the integrity of patient data during translation processes

What a HIPAA Privacy Officer Does 

Matías Giannoni, Ph.D., works as a HIPAA Privacy Officer at Terra to ensure that everyone involved in handling ePHI knows the rules, regulations and policies really well and, more importantly, if in doubt, that they feel confident reaching out to him before taking any step or action that might be in violation of the rules or, worse, compromising information. “So, it is not just a matter of ticking a few boxes but being tangentially involved in operations to make sure all processes are compliant and secure,” Giannoni explained. 

The key responsibilities of working as a HIPAA Privacy Officer include: 

  • Making sure all the processes internally are compliant and everyone knows exactly what they have to do in order to minimize risks to almost zero 
  • Overseeing the annual training of team members handling ePHI to keep up to date with the latest developments 
  • Assessing new technologies to optimize our operations while remaining in compliance 
  • Acting as a liaison to the IT Department and prioritizing cybersecurity by taking all the steps to be at the cutting edge of information security technologies  
  • Being the first point of contact in case of any breach and the one in charge of communicating any situation with external stakeholders 

Working with Total HIPAA 

While Giannoni has strong experience working in heavily regulated environments with obscure and sometimes confusing regulations, Terra also relies on an external organization for additional consulting and guidance. When it comes to collaborating with Total HIPAA, Giannoni shared that they have been key partners in organizing our processes, conducting a thorough internal audit, and training our team. There are many things in which their expertise has proven to be invaluable. “Sometimes a certain technology is compliant with regulations, but it can be improved with a more advanced technology as regulations sometimes are defined with reference to technologies that existed at the point a certain legislation was put in place, and Total HIPAA advises us on those points where we can do even better than the minimum standards.” 

The Most Important Aspect of Protecting Patient Privacy 

The human aspect, both in terms of where the main failures can come from as well as in terms of the consequences cannot be overlooked. “When I think about this task, I am not thinking about potential fines or breaches of contract. Having access to all this sensible information, I am constantly obsessed about the fact that I would never like to see such sensitive information out in the open or in the hands of a heartless ransomware hacker,” Giannoni said, “That thought keeps me constantly alert.” 

To make sure that all staff members handling ePHI are trained on HIPAA policies and procedures, they receive Total HIPAA’s thorough training and evaluation annually. According to Giannoni, all of our team members scored high in their training and demonstrated a very strong culture of compliance. “Nevertheless, I often test their knowledge in our operational meetings to make sure they remember it correctly,” he shared.  

The Takeaway 

In safeguarding ePHI, the role of a HIPAA Privacy Officer stands as a crucial pillar in ensuring compliance and fortifying the security of patient data during translation processes. All patients deserve privacy while navigating medical care, which is why at Terra, we go to great lengths to remain compliant.  

06/02/2024

Why Demos & Training Sessions with Your Localization Team Matter

It’s easy to think that if you need something translated, the first thing you should do is find a translation vendor and simply send them your materials to translate. More often than not, it’s not as simple as that, as there are many aspects that need to be evaluated before the kickoff if you want to properly execute a translation project. For example, an employee handbook about company policies will have very different translation needs than a mobile app or video game.  The complexity of translation projects can vary widely and if what you’re really expecting back is a quality translation that is not only accurate but also effective, then just handing over materials for a translation won’t do the trick.  

The truth is that a lot of thinking and knowledge went into creating your product or materials. To get to the final product you have today, a lot of time and hard work was put into it, and only the people that worked on it and developed this product know all its specificities.  

There are ways you can help your localization team get to know your products. Let’s talk through why you should consider doing demos and training sessions with your localization team.  

Understand Product Functionalities and Specifics 

To start the localization process on the right foot, it’s crucial for the localization team to understand the product’s functionalities and specifics. This is why aside from having a detailed style guide and product description or other specs document, it’s a good idea to have a demo of the product with some training for the localization team. That way, project managers and linguists understand the product and are able to see it “in action”. 

Let’s look at video games as an example. If you can, it’s a good idea to give translators access to the video game or to a beta version of the game so they can familiarize themselves with the mechanics of the game and see the product from the gamer’s perspective. In the case of mobile apps, it’s important for the translators to see what the app does and what the UI and UX look like. When working on its translation, translators may only see loose strings of text with little to no context. If you can give them access to play around in the app or video game, they will be better equipped to provide accurate translations.  

If you cannot grant direct access to the product, you can conduct a training session where you can showcase the different functionalities. This is a great opportunity for people involved in the project to get familiarized with the ins and outs of the product and ask questions about it.  

Consider the Length of Project 

The other reason it can be a very good idea to familiarize your localization team with your products through demos and training sessions is so they are more prepared to assist you with translation needs on an ongoing basis. These types of projects are usually ongoing, as video games and apps usually have regular updates. If you already know that continuous localization will be needed, then you can greatly benefit from working with a team that knows your product as well as you do.  

Another timeline concern to keep in mind is that it is highly advisable that you accommodate for demos and training sessions in the timeline of a localization project as it can really make a difference in the result and take your localization to success

5 Factors to Consider When Choosing a Multimedia Localization Provider
23/01/2024

5 Factors to Consider When Choosing a Multimedia Localization Provider

84% of consumers have made a purchase because of a company’s video. If you look around, it won’t be a surprise that video content is taking over. The success of video content is a great example of the power that multimedia content has to offer. Video content often combines graphics, audio, and text to make a powerful statement.

Given the growing popularity of multimedia content, it makes sense to pursue new customers in new markets using the multimedia content you already created. You know that this style of content performs effectively because you’ve tried it in your local market. While it may seem like a direct translation would make it possible to take this content to a new market, it isn’t quite that simple.

Adaptations are often necessary to connect with a new audience and to ensure that this multimedia content resonates with them. But how do you even get started? You find a multilingual localization provider—but not just any partner. You need to find a partner that will understand your business and your project, and who can help you get to these new markets successfully.

These are some of the aspects worth considering when talking to localization providers and selecting them.

1. Communication

A good localization provider should be ready to learn all about your project and not just explain how they generally do things. Pay attention to how they communicate. In the event you want to pursue a long-term relationship, communicating effectively will be key.

Are they friendly? Are they responsive? Your project and your launch are the most important thing to you, so you want to have the peace of mind that they’ll be there to support you every step of the way.

2. Expertise

In every interaction you have with a potential multimedia localization partner, assess whether they are asking you the right questions. Taking note of the questions they ask you will inform you if they know their stuff and if they have worked on similar projects before.

It’s also a good idea to inquire about their specialty fields. If you are in healthcare, engineering, or any other highly technical industry, you want to make sure the people working on the project are industry experts.

3. Project Management

Once you carefully cover the project characteristics and needs, you should analyze the project scope, workflow, and timeline of the project. You should also inquire as to who will oversee the execution. Will there be a dedicated project manager? Again—the importance of working with someone who is totally devoted to the success of your localization project can’t be stressed enough.

4. Vendor Management

Multimedia localization projects need many professionals to work together towards the success of a project. Translators, transcreators, editors, graphic designers, DTP specialists, video editors, subtitlers, voiceover actors, and voice over directors are just some of the team members you need on your side.

It’s important that you make sure that your localization partner has a pool of talented individuals available for each of the services your project will need. This will help you avoid having to look for more providers for specific services and will guarantee consistency across all your content.

5. Scalability

It’s likely your project will evolve and grow once you start seeing the results of localization. You may want to localize the multimedia content into more languages or may decide to launch new modules of an e-learning course. It’s recommended you assess whether this provider has the capability to scale in volume and target languages and if they can handle other types of content and formats. That way, when you’re ready to take your next steps in the localization journey, they can continue to support you.

The Takeaway

You generally only get one opportunity to launch your product or service in a new market successfully. If it doesn’t go well on that first try, your brand can lose credibility and you may damage your brand’s reputation.

First impressions matter—so make sure that when you select a multimedia localization partner, they give you the confidence that they will guide you to success.

Building a Digital Fortress for ePHI A Three-Layer Defense System
16/01/2024

Building a Digital Fortress for ePHI: A Three-Layer Defense System

In a world defined by seamless connectivity and digital advancement, safeguarding electronic Protected Health Information (ePHI) stands as a paramount responsibility, especially within the realm of healthcare. As technology intertwines with the sanctity of personal health data, the stakes are high and demand a robust defense system.  

At Terra, we’re strongly committed to the protection of the data that our clients entrust us to translate. To help us achieve our privacy goals, we partner with Total HIPAA and continuously take steps in the various aspects that pertain to our business operations. This helps us ensure that our processes are always compliant with HIPAA’s Security and Privacy Rules. Let’s take a closer look at the three layers of our defense system.  

Layer # 1: IT Infrastructure 

Our IT Department understands cybersecurity is crucial to protect ePHI and considers it a top priority. Because of this, this department takes the following actions to ensure adequate protection of this information: 

Device protection  

All devices owned by Terra are administered and monitored through Microsoft Azure tools, which include observing for potential threats as well as tracking local user activity. Additionally, all of our connections are SSL (Security Socket Layer) encrypted and we are currently working on expanding our corporate VPN to all users for additional security. As a bonus, any activity logs generated by these tools can be analyzed on demand.  

Software and hardware monitoring 

We continuously monitor both software and hardware through Microsoft Intune, as well as the configuration and subsequent deployment of proprietary security policies. In order to provide maximum security to our clients, Terra hosts all information on our own secure on-premises server in Milwaukee, Wisconsin. This ensures that the information stays within our secure environments, enabling us to have more control over the management of information. 

Security 

To help enhance security, Terra utilizes Microsoft Defender for Endpoint to ensure security through MFA for all Active Directory users. Our team also has limited access to protected health information. They can only view what is necessary and individual access to ePHI is constantly logged. Additionally, all our devices containing protected health information are encrypted and have strong password protection. We frequently update these passwords to maintain their strength.  

When it comes to our internal and external communication, as well as the sharing and management of files, knowledge bases, and content in general, we use Office 365 Suite for seamless collaboration across the organization.  

Layer # 2: Our Team 

Just as crucial as the IT infrastructure, having a team of people behind it who know how to use the tools is as important—if not more. Here’s how we make sure our team has the tools, resources and knowledge to remain compliant: 

All team members with access to protected health information, from leaders to project managers, are trained on the HIPAA compliant procedures and processes in place so they can handle ePHI securely from initial reception to final client delivery. This includes HIPAA concepts, standards, and security and privacy measures. Every member that passes all the courses also receives an official certification from Total HIPAA and is required to sign a confidentiality agreement that protects patient privacy. We promote and encourage a culture of compliance. Because of this, every year, our team participates in additional training.  

Documents that contain ePHI and require translation services are carefully assigned to linguists who are both experts in the healthcare field and are also trained in HIPAA compliance. To evaluate their knowledge, we created an internal test that they must pass to demonstrate their ability to properly handle the documents with the utmost care. These linguists are not able to download the ePHI to their own devices and always work within secure environments. 

Layer # 3: Our Privacy Officer 

Having the right team in place makes all the difference. Our Privacy Officer, Matías Giannoni, oversees the development, implementation, maintenance and adherence to the procedure regarding the safe handling of ePHI in compliance with HIPAA regulations. Matías acts as a liaison to the IT Department to ensure privacy and security practices are implemented. He guides the training of our team, addresses any concerns individuals may have, and promptly analyzes if actions should be taken.  

A Commitment to Risk Assessment, Mitigation and Continuous Improvement  

Maintaining confidentiality, document control, and client trust are vital to Terra. This commitment is illustrated by the entire Terra team executing risk assessments on a yearly basis under the most stringent guidelines and practices to preserve the security of all private information entrusted to us.  

Our journey towards maintaining privacy is always evolving as HIPAA regulations are subject to change. As a result, we continuously improve our policies and procedures to stay up to date. 

How to Provide Fair Career Advancement Opportunities to Your Global Workforce
02/01/2024

How to Provide Fair Career Advancement Opportunities to Your Global Workforce

As companies across the world continue to embrace a global presence, it’s critical for employers to ensure that their employees have access to all the career advancement opportunities they need, regardless of where they are located. Implementing a fair system for providing these advances is important not only in recognizing and rewarding employee achievements but also by tapping into their workforce diversity of knowledge and cultural experience.

In this blog post, we’ll explore the benefits and challenges of providing training to a multiculturally diverse workforce in an effort to provide equitable career advancement opportunities to international staff members.

Benefits of training & development

Investing in employee training and development programs can provide numerous benefits for a company with a global workforce.

  • Enhanced leadership training. With the right training, employees can gain valuable leadership skills and knowledge of how businesses operate from top-level managers and executives. Companies often have dedicated team-building sessions or management workshops that help employees cultivate their leadership potential and understand the nuances of management roles within the organization.
  • More career advancement opportunities. Training and development programs can also help to build a competent and skilled workforce, which is essential in today’s global market. By providing employees with new job-related skills, they can acquire the necessary knowledge to remain competitive in their fields. This can help a company stay ahead of its competitors and remain relevant in the market.
  • Improved performance and productivity. By providing employees with the necessary skills and knowledge, they can perform their job more effectively, leading to increased productivity and efficiency. This results in better overall performance and can lead to higher profit margins for the company.
  • Increased employee engagement and job satisfaction. When an employer invests in their employees’ professional growth, it shows that the company values them and that their contributions to the organization are significant. This can, in turn, lead to increased job satisfaction and improved employee retention.
  • New skill building opportunities. As technology becomes increasingly important in business operations, having tech-savvy employees is essential for companies seeking competitive advantage through digital transformation initiatives. Companies should focus on providing specialized courses that teach topics such as data analysis, cybersecurity protocols, software development methods, and machine learning concepts—all areas are necessary for staying ahead of digital trends in today’s economy.

The language barrier

In the case of global companies, most training is provided in English because it’s assumed that most employees speak that language. However, when it comes to learning new concepts or skills, it’s not the same to have training provided in your mother tongue than in English, even if employees can communicate in English for business purposes.

Studies show that employees incorporate knowledge better when the training is in their native language. Providing training only in English puts non-English speakers at a disadvantage; it ultimately makes them feel incapable and that they will be passed over for promotions by native English speakers. Unless training is provided in their mother tongue, we can’t talk about equal advancement opportunities for everyone.

Conclusion

Diversity and inclusion are top of mind for many businesses nowadays. One way to make sure companies are being inclusive with all their employees is by thoroughly assessing the training opportunities that they are providing and making sure all employees have a fair shot to grow and reach leadership positions, regardless of their background. In the end, diversity and inclusion initiatives are not only aimed at having more diverse staff but also having diversity at the top.

Terra's 2023 Highlights A Year of Innovation, Empowerment, and Social Commitment
26/12/2023

Terra’s 2023 Highlights: A Year of Innovation, Empowerment, and Social Commitment

At the end of every year, we enjoy pausing for a moment to look back and acknowledge all of the hard work our team put into servicing our clients and helping our community over the past twelve months. While reflecting on 2023, we realized that Terra had quite a busy year. Let’s take a look back together at some of its highlights. 

Terra Localizations Brand Refresh  

Did you notice things looked a bit different around our video game division? That’s because we gave that brand a major visual overhaul. Terra Localizations embarked on a brand refresh to align its identity with the core values and passion of its team while reflecting the overarching ethos of Terra. CEO Marina Ilari’s vision was to infuse the company’s essence into the branding, ensuring it resonated authentically with the gaming community.  This revitalization signifies a pivotal moment in the division’s growth, emphasizing its commitment to quality, innovation, and a deep understanding of gaming culture. 

An Enhanced Commitment to Diversity and Wellness  

As the comfort and safety of each member of the company are of utmost importance to us, we worked on creating programs where their well-being is our top priority—always ensuring that they feel supported and taken care of.  

To start, we launched our diversity policy. This diversity program evolved from ingrained values into a formalized policy with the guidance of the Institute of LGBT+ Public Policies. Although diversity and inclusion have been inherent at Terra since its foundation, articulating these values required structure. An internal committee played a pivotal role in the creation of this policy. Their expertise and direct engagement with Terra’s collaborators shaped the program, ensuring it authentically reflected our core principles. Marina explained why this program is so important to us. “I believe this policy will give our efforts a clear framework so that not only can our team members refer to it, but also potential collaborators and clients can learn more about our positioning and actioning on this important topic.”  

To help boost our team’s wellness, we strengthened our existing Wellness Program with a Skillbridge initiative. This initiative offers a confidential listening and support space for collaborators who need help tackling a complex situation in the workplace or want to improve their interpersonal and communication skills. This enterprise is carried out by the members of our Human Resources team, who are mental health professionals. Their goal is to help Terra’s collaborators become more effective leaders and team players.  

Industry Conference Attendance  

Our team attended several virtual and in-person industry conferences this year, giving them a chance to learn and connect with their peers. Some of them included CLINT, ATA64, and GALA.     

On the video game front, our team also had the chance to be present at Game Developers Conference (GDC), Pocket Gamer Connects, LocWorld 49, LocWorld 50, Game Quality Forum, Gamescom, and Tokyo Game Show, among others.    

Our participation in these events also included presentations on topics such as:    

Great Place to Work Certification  

We went through the Great Place to Work recertification process for the third time and passed, seeing improvements in the overall results. Wait—it gets better. This year, we went for a triple certification: USA, Spain, and Argentina. This certification, awarded through a rigorous process by Great Place to Work (GPTW), acknowledges companies with outstanding workplace cultures. It involves employee surveys and a company questionnaire, combining feedback with independent analysis. The uniqueness lies in its reliance on both sources, making it a credible indicator for job seekers looking for companies with genuinely positive and exceptional corporate cultures.  

Recently, Terra was recognized as a Great Place to Work across borders due to our efforts to create an outstanding employee experience in the U.S., Spain, and Argentina.

Terra Cares  

In 2023, through Terra Cares, we proudly extended our support to organizations like Chicas en Tecnología, Doctors Without Borders, and Sustentabilidad Sin Fronteras, contributing to projects totaling 98,136 translated words.   

Despite our fully remote operations at Terra, our team members continue to travel worldwide for conferences, meetings, and networking. As part of our commitment to environmental responsibility, we are actively engaging in climate compensation efforts by contributing to initiatives that capture greenhouse gases. To this end, we’ve joined the Eco Park “Vida Libre” project, facilitating the planting of 518 trees. This initiative not only enhances the sustainability of our business activities but also fosters new opportunities for nature development and conservation.  

We are so proud of everything our team accomplished this year and are looking forward to reaching more goals together in 2024.  

Video Game Localization 101: The Player Comes First
12/12/2023

Video Game Localization 101: The Player Comes First

Over the past decade, video games have skyrocketed in popularity, leading to increased awareness among game developers and marketers about the importance of prioritizing player experience and satisfaction. Localization, the process of adapting video game content for specific regions, has emerged as a vital aspect in ensuring players feel fully immersed in the world created for them.

Let’s explore the concept of video game localization and its significance in creating a captivating and culturally sensitive gaming experience.

Defining Video Game Localization

Video game localization involves reproducing game content that seamlessly blends with the target region, giving the impression that it was originally created for that specific audience. While translation is a crucial component of localization, it goes beyond mere language adaptation. Localization encompasses altering elements such as the game’s name, art assets, packaging, and manuals, as well as accounting for cultural and legal differences to resonate with the target market. The primary goal in video game localization is not strict fidelity to the original but rather entertaining and engaging the players, sometimes requiring modification of elements that could hinder their experience.

The Ultimate Goal: Immersion

An immersive experience is the ultimate objective in video game development, and localization plays a vital role in achieving this in the localized versions of the games as well. By taking the various audiovisual elements video games rely on (such as narration, dialogues, songs, cinematics, on-screen art, etc.) and adapting them in context, localizers strive to maintain the seamless integration of linguistic and non-linguistic aspects. This immersive experience enhances player satisfaction and contributes significantly to the success of a game.

The Role of the Video Game Localizers and Their Choices

Localizing a video game is a multifaceted job that involves making numerous decisions based on linguistic and non-linguistic considerations. Localizers employ different techniques, such as transcreation and culturalization, to ensure the best possible outcome. Transcreation involves creatively conveying meaning when a direct translation won’t do, whereas culturalization focuses on adjusting the game’s content to suit the cultural sensibilities of the target audience. These approaches are vital for maintaining immersion and avoiding misunderstandings or offensive content that could disrupt the player’s experience.

The Importance of Quality and Testing

Given the intricate nature of video game localization, quality assurance through thorough localization testing is crucial. Once the localization process is complete, rigorous testing is conducted to identify and rectify any bugs, issues, or inconsistencies that may hinder the player’s experience. Localization Quality Assurance (LQA) evaluates the visual, functional, and linguistic aspects of the game to ensure its seamless integration and optimum performance. By prioritizing quality and testing, developers can deliver a polished game that captivates players and maintains their immersion throughout the gaming journey.

The Takeaway

Video game localization is a vital process that ensures players across different regions can fully immerse themselves in the gaming experience. By combining linguistic adaptation, cultural sensitivity, and quality assurance, localizers play a pivotal role in creating a seamless and engaging journey for gamers. By putting the player first, video game localization helps to maximize player satisfaction and contribute to the overall success of the game. With the ever-growing global gaming community, prioritizing localization will continue to be essential in delivering unforgettable gaming experiences.

2 Reasons Why You Shouldn’t Ask for a Localization Rate Sheet
21/11/2023

2 Reasons Why You Shouldn’t Ask for a Localization Rate Sheet

Before booking localization services, clients typically reach out to several localization specialists to ask for their rate sheet. That way, they can compare different providers and how much it will cost to work with each one. Good approach, right? Not exactly.

It’s understandable that businesses have budgets they have to keep top of mind. However, asking for a rate sheet and comparing your localization options by just analyzing their rate sheet may not be the best route to take when you start out on a localization journey. Why? Keep reading to find out.

What is a Rate Sheet?

A rate sheet is a document where a vendor lists how much a client would pay for a given service. In the localization industry, rates are usually expressed per word and per language pair.

Rate sheets can also include what the discount matrix for repetitions and fuzzy matches will be if the content can be worked on using a CAT Tool.

Reasons Not to Ask for A Rate Sheet

Now that you know what a rate sheet is, let’s look at some reasons why it’s not beneficial to ask for one.

Not All Projects are Created Equal

The truth is that each client brings a unique project to the table. In order to determine a fair rate for the work that needs to be done, it’s essential to dive deep into the project and for the localization partner to understand its specific needs before they can determine a rate.

A localization partner should analyze elements like type of content, volume, specialization, number of languages, rounds of edits and quality assurance, project management, format of the files, and deadlines in order to determine a rate. They would also take the need for a dedicated lead linguist and formatting and design requirements into consideration.

Rate cards don’t take the specific needs of a project into consideration. Some projects might require more steps than just translation. For example, creative projects that need transcreation or files with specific designs that need to be reformatted and adapted to suit the target market or the target audience.

The subject matter of the project is another important factor that may influence cost. It’s not the same to translate a legal contract that will require the use of specialized legal translators or an e-learning course that might need an experienced project management team that will know how to handle the different types of file format, the extraction of the content, and the localization of the content included in the course. Another example of this is when a video may require subtitling by a specialized audiovisual translator that knows about temporization and other specific rules that apply to that medium.

Rate Sheets are Vague

When you ask for a rate sheet, it won’t likely specify what is included within that rate. Numbers can be very misleading and while it may seem logical to choose the most affordable vendor in order to free up room in your budget, you need to make sure you don’t accidentally cut corners by doing this. You always want to work with professional and specialized translators.

Be very wary if the vendor you are choosing has low per-word rates, because that means they might not be working with native professional translators who are experts in the target market and industry, which is absolutely essential to get a good quality final product.

A serious partner would learn all about your project, ask about all key details, and then would create a customized proposal.

The Takeaway

There’s no formula for pricing a localization project. A project rate should always be calculated on a case-by-case basis. However, once a client becomes an established partner and they get thoroughly familiar with the type of content they work with, a customized rate sheet could be established for ongoing projects to facilitate budgeting and provide transparency to both sides.

Industries that VR & AR Technology Could Transform With the Aid of Localization
14/11/2023

Industries that VR & AR Technology Could Transform With the Aid of Localization

Virtual reality (VR) and augmented reality (AR) are getting a lot of buzz these days and for good reason. This exciting technology can be applied to many industries. Because of its potential and VR headset adoption rate, more industries are taking advantage of this technology’s benefits than ever before.

While many people are interested in the potential applications of AR and VR in the entertainment space since that industry is so consumer centric, we want to take a look at the other types of companies that stand to benefit from AR and VR technology and how localization can help aid the adoption of both. Here are a few applications to keep an eye on.

Healthcare & Mental Health

The healthcare industry is arguably one of the most exciting industries for VR to make an impact on. From improving surgical efficiency to simulating health conditions so doctors can have more empathy to helping patients decrease pain, VR has the potential to majorly improve the healthcare industry. There are also advances being made in the mental health space thanks to Virtual Reality Experience, which is a treatment that is showing promising results in having positive effects on patients and providing a calming effect on patients’ minds.

Education

Education tends to be slow at adapting to new technologies because of how bureaucratic their acquisition processes can be, but even so, some institutions are taking notice and venturing into the space. Because VR is attractive to young students, it is quickly becoming an integral part of field trips, educational games, and other learning experiences.

As students progress and pursue higher education, VR can also make an impact. For example, medical students can use VR to simulate surgeries so they can learn and practice in a safe environment. When using VR, students can make mistakes that they can learn from without having to worry about the very dangerous results that could occur if they made mistakes on a real patient while learning.

Not to mention, VR is really making a splash in the field of e-learning, which can benefit students of all ages.

A great example of how AR is contributing in education environments is the medicine program at Case Western Reserve University. They are able to project an image of the human body that they can interact with through the use of HoloLens glasses.

Employee Training & Recruitment

Businesses who are looking to improve their recruitment and training processes can find that VR can help them make progress. When recruiting new employees, they can use VR to assess an applicant’s skills, without requiring them to come to an office in-person to interview. With more and more companies hiring remotely, VR can bridge a gap that would be difficult to fill otherwise. Once they hire an employee, they can also use VR to train them in a safe environment. This is especially helpful for very hands-on roles where technical training is required and where safety issues are a concern.

Retail & Sales

From training to the sales floor, retailers can benefit from embracing VR and AR. For example, through VR, employees can interact with products and can learn about them in a way that is superior to just reading about them. AR can also be used to show customers what a product would look like in their home, making it easier for them to visualize how a potential purchase would impact their daily lives.

How Localization Comes Into Play

The key to VR’s success in all these different industries and spaces is the immersive experience this technology provides. That being said, for it to be successful, this immersion has to be accompanied by “localized worlds”, where all the speech audio is in a language the user understands. If visual cues or prompts include text, these elements also need to be translated. Otherwise, the user will find herself in a world they can’t make sense of, the immersive experience will be shattered, and the ultimate goal (whether it’s learning a skill, healing trauma, or just disconnecting from the real world and getting some entertainment) won’t be achieved.