Tag: translation services

How to Find a Potential Target Audience

In business, it is tempting to try to reach as many potential customers as possible. While broadening your company’s reach is an important goal to pursue, doing so strategically and effectively is important.

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Why the Education Sector Should Embrace Digital Transformation

Why the Education Sector Should Embrace Digital Transformation

There’s no time like the present for education to catch up with technological advancements to better serve and engage their users—aka learners. There is also a high percentage of teachers leaving traditional education institutions to work in the eLearning industry as of late, which is another factor the education system needs to take into account as they look to the future.

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4 Tips to Localize Your Mobile App into Brazilian Portuguese

4 Tips to Localize Your Mobile App into Brazilian Portuguese

Mobile apps are very popular in Brazil and the most popular apps in this country are those relating to social media, entertainment, and social networking. There’s a lot of potential app users in Brazil that app creators should try to appeal to. For those interested in localizing their apps for this market, this is what they need to know.

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TRANSITIONING TEACHERS IN THE US LOOK AT NEW CAREER PATHS IN INSTRUCTIONAL DESIGN

What does the transcreation process look like?

Transcreation takes the translation process a step further. Oftentimes a direct translation simply doesn’t do the trick. With transcreation the translator takes extra steps to ensure the nuance of the language translation is clear. Humor, culture, and literary devices are examples of when transcreation can do the job much better than a simple translation. As the name implies, transcreation is a creative process and is a process that can’t be rushed.

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