84% of consumers have made a purchase because of a company’s video. If you look around, it won’t be a surprise that video content is taking over.
Localization is always a complex process and before any localization project can kick off there’s a lot of moving pieces to organize.
Culturalization refers to the process of adapting a product, service, or idea to the cultural norms and values of a specific group or society.
Our world is more global than ever before and companies who want to compete and thrive in a global marketplace need to invest in launches in new markets.
Many global businesses adopt an English-first approach to learning and development (L&D) training for their employees.
Entering a foreign market can be a great move if your goal is to grow your business by reaching new audiences. However, this goal welcomes a unique set of challenges.
In business, it is tempting to try to reach as many potential customers as possible. While broadening your company’s reach is an important goal to pursue, doing so strategically and effectively is important.
When you think about translating your documents or content into different languages, it’s logical to think about Spanish as one of the first languages you’ll want to tackle. Spanish is the second most spoken Language after Chinese.
Most major companies have their eyes set on global expansion these days and who can blame them? Expanding their reach to new locales can help their business thrive by exposing them to new audiences.
Mobile apps are very popular in Brazil and the most popular apps in this country are those relating to social media, entertainment, and social networking. There’s a lot of potential app users in Brazil that app creators should try to appeal to. For those interested in localizing their apps for this market, this is what they need to know.
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