Tag: translation

How to Find a Potential Target Audience

In business, it is tempting to try to reach as many potential customers as possible. While broadening your company’s reach is an important goal to pursue, doing so strategically and effectively is important.

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4 Tips to Localize Your Mobile App into Brazilian Portuguese

4 Tips to Localize Your Mobile App into Brazilian Portuguese

Mobile apps are very popular in Brazil and the most popular apps in this country are those relating to social media, entertainment, and social networking. There’s a lot of potential app users in Brazil that app creators should try to appeal to. For those interested in localizing their apps for this market, this is what they need to know.

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TRANSITIONING TEACHERS IN THE US LOOK AT NEW CAREER PATHS IN INSTRUCTIONAL DESIGN

What does the transcreation process look like?

Transcreation takes the translation process a step further. Oftentimes a direct translation simply doesn’t do the trick. With transcreation the translator takes extra steps to ensure the nuance of the language translation is clear. Humor, culture, and literary devices are examples of when transcreation can do the job much better than a simple translation. As the name implies, transcreation is a creative process and is a process that can’t be rushed.

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Common Transcreation Challenges to Look Out For

Transcreation takes the act of translation a step further. Instead of creating a direct translation, trancreators take elements like culture and humor into account to create custom copy that is tailored to a specific audience. It’s very common to utilize transcreation services when it comes to slogans, video games, ad campaigns, and social media content.

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Do I need my website translated into Spanish?

If you have an English speaking website for your business, you could easily leverage the work you’ve already put into building an effective website by translating your website into Spanish. Let’s take a closer look at the benefits that come with translating your website into Spanish and the important considerations to keep top of mind regarding Spanish variants. 

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