Discover How Localization can Boost Growth in the Learning and Development Industry

How localization can boost the Learning & Development Industry Growth

The learning & development industry saw a big uptick in a need for their products during the pandemic, when suddenly countless workplaces sent all of their employees home to work remotely. Learning & development specialists devote a lot of time and resources into creating their educational materials, which are then used by companies to help train their employees. When these training are available in more than one language, companies can extend these training materials to more of their employees. Being able to offer their courses in more than one language can help L&D companies in this industry expand rapidly.

Keep reading to learn more about how localization can benefit the learning & development industry.

Popular Learning & Development Trainings

Digital training materials have become increasingly important for corporations as they make it easier to conduct training for their employees. Typical trainings include courses on how to be safe on the job, how to perform their duties, etc. While these general trainings still occur, training focused on diversity and inclusion, soft skills, and how to improve employee wellbeing have become more relevant. To better understand what types of learning & development materials can benefit from localization, let’s look at a few different popular types of learning & development training.

It’s worth noting that the following topics are strongly culture related. This is why localization is a better fit than translation in this case, as a localization specialist can adapt the content in a course to be suitable for the specific target audience that will be taking the course.

  • Diversity and inclusion training. These days, companies are revisiting their values, training programs, and hiring practices to create a more inclusive workplace. Localized diversity and inclusion training can help them reach their goals in this space more effectively.
  • Employee wellbeing efforts. In light of the Great Resignation, companies have a lot of motivation to try to retain their employees. Companies can incorporate employee well-being into their learning & development materials. These trainings focus on the skills and habits employees need to feel content at work and in other areas of their lives. Localization can help make these learning materials more thoughtful.
  • Soft skill development. There are a lot of soft skills we don’t learn in school that we need in the workplace to thrive. Companies who invest in teaching their employees soft skills through learning & development can build a stronger workforce.

How Localization Can Maximize Learning & Development Trainings

Localization goes a step past translation by taking the target audience’s unique language and cultural habits and preferences into account. This more custom approach can be a game changer in the learning & development industry and can maximize the usability of their educational content. Large companies get more bang for their buck when they invest in multilingual courses, as they can accommodate their global workforce when they offer training. Everyone benefits when more thought and care is put into creating learning & development resources.

As an added bonus, by having access to localized learning & development materials, companies can create a more unified and stronger company culture even if their workforce is spread across the world. This is especially relevant considering that remote working remains popular even after pandemic related workplace closures have come to an end.

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