Tag: ROI

What Metrics Can Help Measure Localization ROI?

To help expand their business throughout our modern, global world, countless companies turn to translation and localization to help them successfully enter new markets. Let’s take a closer look at the KPIs that can help companies better understand their ROI, as well as which metrics aren’t as valuable as they seem at first glance.

Does Culturalization Impact ROI?

We have previously covered why culturalization is often necessary to unlock global success for brands and product launches in new markets. Now let’s analyze whether this strategy has an actual impact on ROI.