We have previously covered why culturalization is often necessary to unlock global success for brands and product launches in new markets. Now let’s analyze whether this strategy has an actual impact on ROI.
Culturalization refers to the process of adapting a product, service, or idea to the cultural norms and values of a specific group or society.
We live in a very large world and part of what makes it so beautiful is how different we all are. Understanding and embracing these differences can bring us much closer together. As we’ve discussed recently, culturalization is a translation process that can help content thrive (…)
The term culturalization refers to a translation technique that takes the geopolitical and cultural climates of the local markets where the content will be distributed into account. While culturalization (…)
While at first glance, it’s easy to mix up the terms localization and culturalization, the latter term plays a different role than localization does in translation projects (…)
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