Category: All

Multimedia Localization: Reaching Global Audiences with Adapted Content
09/04/2025

Multimedia Localization: Reaching Global Audiences with Adapted Content

Posted on | by Litzaqueline Briceño | Leave a Comment on Multimedia Localization: Reaching Global Audiences with Adapted Content

Every day, multimedia content plays an increasingly powerful role in how we communicate, learn, and engage across borders. Whether it’s a training video, an educational podcast, or a product demo, these formats have become essential messaging tools for industries ranging from entertainment and e-learning to healthcare and corporate training. 

As we’ve discussed, pinpoint accuracy is vital to successful multimedia translation. But as more and more content demands global consumers’ attention every day, it’s becoming clear that for multimedia localization to be truly effective, precision is merely the first step. Today, multimedia messages must be understood—and then beyond that, they must be deeply resonant if they’re going to stand out to audiences amidst the noise. 

The Growing Importance of Multimedia Content 

Video, audio, and interactive content is shaping how we consume and understand information—and often in a more intuitive and impactful way than traditional formats. For global organizations, multimedia messaging can be invaluable, but only if it’s accessible and culturally relevant. 

Without localization, even the most polished content can fall flat with audiences, because elements such as visual symbolism and linguistic and cultural nuances can all affect how audiences interpret a message. That’s why adapting multimedia content on a local level is critical for inclusive communication—and it can be done for all kinds of messaging. 

Some of the most common multimedia formats that are localized include: 

  • Explainer and promotional videos. Common in marketing and SaaS industries, these videos help introduce products or services to international audiences with clarity and cultural relevance. 
  • Webinars and tutorials. Often used in tech, professional development, and B2B communications, these formats typically offer clear, step-by-step guidance across markets. 
  • Podcasts and voiceovers are gaining traction in sectors like media, education, and lifestyle, where storytelling and tone must feel authentic to each audience. 

Each of these formats (and more) offers unique opportunities to engage with consumers, but only when the content has been adapted thoughtfully and according to the needs and expectations of each local audience. 

Best Practices for Localizing Video and Audio Content 

Multimedia localization entails the adaptation of every element of the content—spoken language, visuals, text, and even tone—to suit the target audience’s preferences. We’ve talked about five key factors to consider when choosing a multimedia localization provider, and you can expect a quality provider’s core practices to include: 

  • Selecting the right localization method. Subtitling, dubbing, and voiceovers each serve different purposes. The right choice for a particular format depends on the message, audience preferences, and context. 
  • Adapting visual content. On-screen text, symbols, and even background imagery may need adjustments to align with cultural norms or linguistic differences among diverse audiences. 
  • Aligning tone and emotion with audience expectations. Beyond linguistic accuracy, the tone, pacing, and emotional delivery of multimedia content should match the cultural norms of the target audience. What feels engaging in one region may come across as too formal—or too casual—in another. 

When done right, localization maintains the spirit of the original message, while ensuring the adapted content lands just as effectively in another language or culture. 

Emerging Technologies in Multimedia Localization 

Emerging technologies are aiming to streamline multimedia localization without sacrificing quality. AI-generated voiceovers, for example, can offer a faster option for dubbing, while automated subtitle tools can help manage large volumes of content efficiently. Machine learning is also being used to adapt tone and cultural references—which is an exciting development for projects that require tailoring content across regions.  

Still, while these tools boost scalability, human expertise and oversight remains an essential part of the localization process. This holds especially true for creative or emotionally rich content. In these instances, the insight of native linguists is what really ensures the localization’s authenticity and impact. Technology may enhance the process significantly, but resonant localization still depends on human touch.  

Conclusion 

Reaching global audiences with multimedia content takes more than successful translation—it also requires thoughtful, culturally sensitive adaptation through localization.  

As technology continues to evolve, integrating AI tools can improve the scalability and efficiency of the localization process. But the heart of effective adaptation remains the same: a deeply human understanding of an audience, and making that audience feel that the content you’re conveying was made just for them. 

RELATED CONTENT

An Insider’s Guide to Solutions Architects Balancing Innovation and Ethics
01/04/2025

An Insider’s Guide to Solutions Architects: Balancing Innovation and Ethics

Posted on | by Litzaqueline Briceño | Leave a Comment on An Insider’s Guide to Solutions Architects: Balancing Innovation and Ethics

The localization industry has long relied on traditional methodologies to deliver first-rate translation work. But as technology continues to reshape the ways in which businesses communicate across borders, many translators are taking enthusiastic advantage of new and evolving tools to streamline their workflows and increase efficiency.  

To employ innovations like artificial intelligence (AI) and machine translation (MT) effectively and responsibly, localization experts must seamlessly integrate them into their processes while still ensuring that human expertise is driving the quality of the project.  

Few in the industry are better equipped to take on this challenge than a solutions architect (SA). Among their many responsibilities, which we outlined in an earlier post, solutions architects remain ever-mindful that any technology they use to augment any localization project has to complement human expertise—and not replace it.  

Let’s explore more about how an SA works to strike this essential balance between innovation and ethical localization. 

Ensuring Technology’s Positive Impact on Localization

An Insider’s Guide to Solutions Architects Balancing Innovation and Ethics - Sara Rodríguez

Localization technology has the enormous potential to transform workflows on a broad scale. Solutions like AI-powered translation systems can reduce turnaround times and ingest large volumes of content, while automation can simplify repetitive tasks. Such upsides are undeniable, but even so, these tools can present challenges. For example, human overreliance on technology during the localization process runs the risk of losing cultural nuance, and lack of human oversight can lead to biased or inaccurate translations.  

Solutions architects circumvent these pitfalls by crafting workflows that incorporate technological innovation to enhance human proficiency. “The key to using AI and MT is balance,” explains Sara Rodríguez, a solutions architect at Terra. “We integrate these tools into workflows to expedite processes, but we always require human oversight to maintain the highest level of quality control.” 

For instance, MT has the capability to generate initial drafts of translations for high-volume content—of, say, a technical manual. A solutions architect will ensure that the MT was carefully and securely trained on industry-specific glossaries and quality standards so that the technology’s output is as cohesive and informed as possible. However, the SA will also ensure that linguists then join the workflow to further refine the MT’s draft for even stronger accuracy and cultural relevance.  

Similarly, a solutions architect might design a workflow in which AI accelerates various repetitive tasks, which frees professionals to focus on facets of localization that require creativity and cultural expertise. 

The Vital Role of Human Oversight

In the end, it is that very human creativity which is so essential to preserve, and which remains an irreplaceable factor in successful localization. Technology alone cannot deliver it. Human translators bring cultural sensitivity, context, and an understanding of idiomatic expressions to their work in ways that AI cannot replicate.  

At Terra, solutions architects bear this in mind as they ensure that human input and checkpoints are prioritized and utilized in every workflow. In addition, our SAs remain vigilant for any project-related ethical considerations that must be made for people who may be affected by the technologies in use. 

“We think a lot about the EU’s General Data Protection Regulation,” says Sara. “The right of end users to not be subjected to a decision based solely on automated processing should be enforced.” 

Conclusion

As technology continues to shape the localization industry, the role of SAs becomes more critical than ever. By leveraging AI and MT responsibly while safeguarding cultural integrity, solutions architects build trust and deliver meaningful, authentic global communication. Their efforts not only ensure successful localization, but also reinforce the vital human connection that lies at the heart of every project. 

RELATED CONTENT

Accessibility in User Experiences (UX) in the Healthcare Industry
26/03/2025

Accessibility in User Experiences (UX) in the Healthcare Industry

Posted on | by Litzaqueline Briceño | Leave a Comment on Accessibility in User Experiences (UX) in the Healthcare Industry

The growing importance of accessibility in healthcare user experiences (UX) cannot be overstated. According to the World Health Organization (WHO), over 1 billion people worldwide live with some form of disability. Many patients also struggle with limited health literacy or language barriers when navigating healthcare platforms such as patient portals, scheduling apps, and telemedicine services. Without inclusive UX design, these individuals face significant obstacles in accessing critical health services.  

By prioritizing accessibility, healthcare providers can ensure equitable care for all patients, reducing disparities and improving overall health outcomes. 

UX Accessibility and Its Importance in Healthcare 

Accessibility in UX refers to designing platforms, applications, and interfaces that can be easily used by everyone, regardless of their abilities or limitations. In the healthcare sector, where clear communication and intuitive navigation can be the difference between effective care and patient confusion, accessible design is crucial. Healthcare platforms must accommodate individuals with visual, auditory, motor, and cognitive impairments while also considering language and literacy challenges.  

The Benefits of Accessible and Tailored UX in Healthcare 

Accessible UX in healthcare benefits all stakeholders by bridging communication gaps and promoting inclusivity. Some of the key advantages include: 

  • Patient empowerment. Well-designed, accessible platforms enable patients to take control of their health. Features such as clear navigation, voice-assisted options, and simplified language help individuals schedule appointments, access medical records, and understand treatment plans with ease. 
  • Broader reach. An inclusive design allows healthcare organizations to serve a wider patient base, including those with disabilities and language barriers. By implementing accessibility features such as screen reader compatibility, multilingual support, and high-contrast visuals, providers can cater to diverse populations and ensure no one is left behind. 
  • Trust and engagement. When patients can easily access and understand healthcare platforms, they are more likely to trust and engage with healthcare providers. A seamless user experience fosters stronger patient-provider relationships, encouraging continued use of digital health tools and services.  

The Consequences of Poor UX Design 

Neglecting accessibility in healthcare UX design can result in serious consequences, including: 

  • Inefficiencies for healthcare professionals. Poorly designed platforms hinder healthcare professionals (HCPs) from efficiently accessing critical patient data, potentially delaying care and increasing the risk of errors. 
  • Erosion of trust and increased costs. When patients and providers struggle with usability, it reduces trust in digital healthcare solutions, discourages adoption, and leads to higher operational costs due to increased support requests and inefficiencies. 

The Role of Linguistic Services in Improving User Experience 

Language plays a crucial role in creating inclusive and effective user experiences. Linguistic services enhance healthcare UX by addressing key areas: 

  • Simplified communication. Translating complex medical jargon into plain, everyday language enhances understanding, particularly for patients with limited health literacy. 
  • Assistive compatibility. Ensuring text and audio content are accessible via screen readers and other assistive technologies broadens usability. 
  • Consistency across channels. Harmonizing tone, terminology, and formatting across apps, websites, and printed materials enhances the overall user journey, reducing confusion and improving accessibility. 

Conclusion 

Accessibility in healthcare UX is vital for ensuring equitable and effective patient care. By prioritizing inclusive design, healthcare organizations can empower patients, improve engagement, and enhance the efficiency of healthcare professionals.  

As digital healthcare continues to evolve, providers must commit to creating user-friendly, accessible experiences that cater to all individuals, ultimately leading to better health outcomes and a more inclusive healthcare system. 

RELATED CONTENT

An Insider’s Guide to Solutions Architects: The Key to Long-Term Client Success
19/03/2025

An Insider’s Guide to Solutions Architects: The Key to Long-Term Client Success

Posted on | by Litzaqueline Briceño | Leave a Comment on An Insider’s Guide to Solutions Architects: The Key to Long-Term Client Success
An Insider’s Guide to Solutions Architects: The Key to Long-Term Client Success

Localization projects are intricate in that they require a blend of linguistic expertise, technical know-how, and strategic vision. At the heart of any successful localization effort lies a pivotal role: the solutions architect (SA). An SA’s involvement goes far beyond initial setups, as Terra CEO Marina Ilari explains. “SAs play a very important role in building and maintaining long-term client relationships. They act as proactive, trusted partners who are committed our clients’ success.”  

Let’s explore the multifaceted responsibilities of solutions architects and their impact on long-term partnerships.  

Building a Foundation of Trust 

An Insider’s Guide to Solutions Architects: The Key to Long-Term Client Success

Throughout the localization process, trust between a client and its translation team is the cornerstone of a successful partnership. Projects often involve sensitive data and high-stakes outcomes, making it essential for both parties to be willing to build strong relationships from the start. SAs are instrumental in fostering this trust by prioritizing open communication and recognizing each client’s unique needs. 

“Genuine relationships with clients rest on trust and proactive conversations,” says Sara Rodríguez, a solutions architect at Terra. “An SA ensures that clients feel supported from the first day by taking the time to understand their concerns, aspirations, and preferences.” This personalized approach lays the groundwork for collaboration and ensures that clients feel confident throughout the process.  

Tailored Solutions for Every Challenge 

Localization isn’t a one-size-fits-all process. Every client has distinct goals and challenges, and it’s the job of a solutions architect to design workflows that address these nuances. From Translation Management Systems (TMS) to automation tools, SAs leverage a range of technologies to create scalable solutions. 

“We develop strategies to address bottlenecks in workflows, for example, or we’ll integrate technology like CAT tools,” says Sara. “I’ll often be working to streamline processes to meet a client’s business goals like market expansion or regulatory compliance,” she adds. 

By tailoring workflows to meet specific requirements, SAs ensure that translation projects achieve their immediate objectives, while also remaining flexible for any adjustments clients need to make in the future. For instance, by implementing secure TMS systems with role-based access and real-time quality checks, Terra’s SAs have helped clients manage high-volume, time-sensitive projects with confidence in the moment, while ensuring those same systems and checks will remain workable for clients down the line.  

Supporting Growth Through Continuous Optimization 

Delivering results is only the beginning of a solutions architect’s work. As they stay actively involved throughout the lifetime of a project, they provide support and refine processes along the way. This iterative approach not only boosts operational efficiency but also ensures adaptability in industries like gaming or healthcare, where localization needs can evolve rapidly. 

Soledad Coronel, one of our solutions architects, explains, “The goal is to apply industry best practices in design and development, which include design patterns, scalable architecture, and quality standards.” An SA’s commitment keeps workflows robust and adaptable so clients continue to meet their objectives. 

One notable example of effective continuous optimization that we executed at Terra involved a high-volume video game task that required localization into 15 languages under tight deadlines. The SA in charge developed a workflow that featured contextualization tools and automated checks throughout the life of the project, which resulted in our delivering high-quality translations on time.    

Language, Technology, and the Irreplaceable Human Touch 

In today’s localization landscape, technology is indispensable. But even with advances in AI and automation, the human element remains essential to the localization process. SAs know firsthand the subtleties of what human translators bring to the table, and in an increasingly tech-driven world, SAs reinforce the importance of the human touch by leveraging it in the right places. 

An Insider’s Guide to Solutions Architects: The Key to Long-Term Client Success

“Translators and linguists bring cultural nuances and idiomatic accuracy that machines can’t replicate,” says Soledad. “Our role requires us to understand that gap between human linguistic expertise and cutting-edge technical solutions, so we can effectively implement the strengths of both.”  

From automating repetitive tasks to managing the human element of complex workflows, SAs bring clarity and optimal efficiency to every project, all while staying true to the client’s vision.  

“Our work really demands a unique blend of cultural sensitivity, technical expertise, and strategic thinking,” Soledad adds. “And then, beyond understanding those tools, it’s about aligning those them with client objectives to deliver impactful results.” 

Conclusion 

The role of a solutions architect is pivotal to achieving successful and long-term client relationships in localization. By combining technical knowledge, cultural insight, and a client-first approach, SAs help businesses navigate the complexities of global markets with confidence.   

Their work not only addresses immediate project needs, but also lays the foundation for sustainable growth and continued success. For any organization aiming to excel in localization, partnering with a skilled solutions architect is a step toward achieving impactful and lasting results.

RELATED CONTENT

The Unseen Consequences of Poor Medical Translations
11/03/2025

The Unseen Consequences of Poor Medical Translations

Posted on | by Litzaqueline Briceño | Leave a Comment on The Unseen Consequences of Poor Medical Translations

In the high-stakes world of healthcare, even a single mistranslation can have life-altering consequences. Consider the well-documented case of Willie Ramirez, a young man whose condition was fatally misunderstood due to a translation error. The Spanish word “intoxicado” was mistranslated as “intoxicated” rather than “poisoned,” leading doctors to misdiagnose his condition, ultimately resulting in permanent disability and a $71 million lawsuit for the hospital.  

This real-world example underscores the critical need for accurate medical translations. But beyond the immediate risks to patients, what are the hidden costs of mistranslations in healthcare? 

The Domino Effect of Translation Errors in Healthcare 

Medical mistranslations don’t just affect individual patients—they create ripple effects throughout the entire healthcare system. Below are some of the most significant repercussions: 

  • Patient safety risks. A mistranslation can mean the difference between life and death. Patients receiving incorrect dosage instructions, misunderstanding treatment protocols, or failing to recognize critical warnings can suffer severe health consequences. For example, misinterpretations of allergy information or medication instructions can lead to life-threatening reactions. 
  • Reputation damage. Healthcare organizations and pharmaceutical companies rely on trust. A single high-profile mistranslation can undermine credibility and damage relationships with patients and regulatory bodies.  

Steps to Safeguard Quality 

To prevent these costly and dangerous mistakes, healthcare organizations must prioritize best practices when selecting linguists and Language Service Providers (LSPs). 

  • Cultural and regional expertise. Medical language is deeply tied to cultural and regional contexts. Effective translations must go beyond literal accuracy, ensuring that phrasing aligns with local dialects, cultural sensitivities, and patient comprehension levels. 
  • Regulatory knowledge. Different countries enforce distinct medical regulations, such as Health Insurance Portability and Accountability Act (HIPAA) in the U.S. or European Medicines Agency (EMA) guidelines in Europe. Healthcare organizations must partner with translation providers who understand these regulatory landscapes to ensure compliance and avoid legal risks. 

The Importance of Partnering with Language Experts 

The complexity of medical translation necessitates working with certified professionals who specialize in healthcare terminology, cultural nuances, and regulatory compliance. Certified medical translators possess a deep understanding of medical language, ensuring clarity and accuracy in patient instructions, pharmaceutical labeling, and regulatory documentation. Partnering with these experts significantly reduces the risk of translation errors, safeguarding both patients and healthcare providers from legal and medical consequences.  

Conclusion 

The consequences of poor medical translations extend far beyond simple misunderstandings—they can endanger lives, cause financial setbacks, and erode trust in healthcare institutions. To mitigate these risks, healthcare organizations must prioritize accuracy by partnering with certified language experts who understand the intricacies of medical terminology, cultural considerations, and regulatory requirements. Investing in high-quality medical translations is not just a regulatory necessity—it’s a moral and financial imperative. 

By committing to linguistic excellence, healthcare providers can protect patient safety, minimize risks, and strengthen their reputation in an increasingly globalized world. 

RELATED CONTENT

AI Ethics Essentials Key Principles for Responsible Implementation
04/03/2025

AI Ethics Essentials: Key Principles for Responsible Implementation

Posted on | by Litzaqueline Briceño | Leave a Comment on AI Ethics Essentials: Key Principles for Responsible Implementation

As artificial intelligence (AI) tools become a vital part of modern business, it’s easy to view them as a silver bullet for company-wide efficiency, cost savings, and innovation. But, as the saying goes, with great power comes great responsibility. No matter how a company employs AI, using it ethically should not be a choice, but an essential practice to build trust, ensure fairness, and protect the people who use these tools or are impacted by them. 

Following sound ethical principles for AI, such as these laid out by the European Union, can make these sorts of positive differences right from the start. From there, organizations should take the time to periodically reevaluate their AI tools to ensure they continue to align with their values and safeguard their users. Here, we’ll cover seven fundamental concepts that every company should consider before implementing AI solutions. 

1. Transparency in The Usage of AI Solutions 

Transparency is the foundation of ethical AI. When team members or clients interact with AI solutions, they should be able to easily follow how the tool reaches its conclusions or outputs. It is recommended that all processes involving the use of AI be identifiable and documented for future analyses and management. 

2. Support for Human Agency 

AI should empower, not replace, human decision-makers. Keeping human power at the fore ensures that these tools act as partners to human expertise, rather than substitutes. AI-driven systems can offer recommendations and insights, but as the European Union’s AI guidelines note, “The right of end users not to be subject to a decision based solely on automated processing should be enforced.” Following this approach ensures that technology enhances, rather than diminishes, the human touch on the job at hand. 

3. Reliability and Safety 

Reliability and safety are essential pillars of ethical AI. Before implementation, it is crucial to verify that AI works as intended and performs consistently over time. Reliable usage of AI technology is especially important in areas with high-stakes outcomes like healthcare or pharmaceuticals, in which even small errors can have significant consequences. 

4. Diversity, Non-discrimination & Fairness 

An ethical approach to AI usage respects diversity and prioritizes inclusion, which means it must be tested carefully for unintended biases and further evaluated to ensure it serves a wide range of users equitably. While AI systems aren’t inherently designed with inclusivity in mind, using them responsibly can support diverse populations and reinforce a company’s commitment to fairness. The goal should be to create or leverage tools that acknowledge and adapt to the unique backgrounds of all users.  

5. Privacy Protection and Data Security 

Data security is paramount in ethical AI use, as the technology relies on vast amounts of information. For clients, prioritizing their privacy means ensuring their sensitive or proprietary information is securely managed across platforms and departments. To protect client data, businesses should choose AI providers with robust security measures and transparent data practices that safeguard information at every stage. 

6. Societal & Environmental Wellbeing 

In an age of climate awareness, it is also essential to consider AI’s environmental footprint. AI can be energy-intensive, so opting for energy-efficient solutions internally or partnering with external providers with green practices is important. Environmentally responsible AI solutions are those that help solve business challenges in a sustainable way that respects our planet’s resources.  

7. Accountability 

Accountability ensures that companies remain responsible for their AI tools’ actions. Having clear processes to audit and evaluate AI decisions is essential. This way, businesses can address issues, learn from them, and continue to improve. Accountability in AI use demonstrates to users and stakeholders alike that you take responsibility for your actions. 

A Final Thought for Businesses 

Ethical AI implementation is not just about staying ahead in innovation; it’s about doing so in a way that upholds trust, transparency, and inclusivity. By following these principles, you will be well-positioned to implement AI responsibly, thus making a positive impact on both your clients and society as a whole. For industries like translation, healthcare or pharmaceuticals in which data security and cultural sensitivity are paramount, adhering to ethical AI principles helps deliver not only reliable results, but also peace of mind. 

RELATED CONTENT

Section 508 Compliance Creating Accessible Documents
25/02/2025

Section 508 Compliance: Creating Accessible Documents

Posted on | by Litzaqueline Briceño | Leave a Comment on Section 508 Compliance: Creating Accessible Documents

Digital accessibility is more than a legal obligation—it’s a moral commitment to inclusivity in the digital age. Section 508 compliance ensures that digital documents are accessible to individuals with disabilities, removing barriers and promoting equality. Organizations, especially those within or partnering with the government, must adhere to these standards to avoid legal risks while also expanding their reach and building trust by demonstrating a commitment to diversity and inclusion. 

Let’s take a closer look at the growing importance of accessibility and how to tackle this mission in your organization.  

Features of Accessible Documents: What to Consider 

Ensuring document accessibility requires integrating specific features across various formats, including standard documents and specialized materials like e-learning courses.  

These are essential elements to consider: 

  • Document properties: Assign meaningful titles, enable bookmarks for easy navigation, and set the correct language to enhance compatibility with screen readers. 
  • Font and contrast: Use readable fonts with high contrast between text and background. This principle applies to all visual elements, including icons and graphics. Increasing font size can further improve visibility and user experience. 
  • Usage of color: Avoid relying solely on color to convey meaning. For example, instead of using only red to indicate an error, incorporate text or symbols for clarity. Ensure color combinations are accessible to individuals with color blindness by avoiding red-green pairings. 
  • Reading order: Structure content logically, numbering elements appropriately while excluding decorative items from the reading flow. 
  • In-text modifications: Avoid splitting words with hyphens at line breaks and maintain consistent spacing between lines and paragraphs for readability. 
  • Alt text for visuals: Provide concise, descriptive alt text for images and logically organize hyperlinks to prevent confusion. 
Examples of ALT text for visuals 1
Arizona State University
  • Tables: Include summaries and properly label headers to facilitate navigation for users relying on assistive technology. 
  • Multimedia content: Provide captions and audio description for videos, transcriptions for audio content, and alternative text for visual elements to ensure accessibility across all media formats. 
Example of form with colors with additional clues (deuteranopia).
Graphic from Crux Collaborative

While these features are essential for creating accessible documents, not all will apply to your future projects. Collaboration with an accessibility specialist helps balance mandatory requirements with optional features tailored to specific projects. 

What to Expect When Requesting Accessible and Localized Documents 

Whether a client requires accessibility features alone or a combination of accessibility and localization, partnering with a knowledgeable Language Service Provider (LSP) ensures a smooth workflow and compliance with inclusivity standards.  

Here’s what to expect: 

  • Initial consultation and planning: The process begins with a collaborative discussion where the LSP identifies required accessibility features and recommends additional enhancements based on the document’s purpose and audience. This step aligns expectations, budget, and regulatory standards. 
  • Localization with accessibility features maintained: If localization is needed, the LSP ensures that content is culturally and linguistically adapted while maintaining accessibility features. Translated alt text, captions, and accessible navigation remain intact for an inclusive experience across different languages and regions. 
  • Final review and quality assurance: Desktop Publishing (DTP) experts conduct a comprehensive review to ensure quality across the board. Accessibility, formatting, and localization elements all should align professionally. Any discrepancies in design, structure, or compliance are addressed to meet the highest standards. 

The Takeaway 

Accessibility is not just about compliance—it is about fostering an inclusive digital world. By partnering with an experienced LSP, organizations can ensure their documents are not only accessible and compliant but also effectively adapted for diverse audiences. Investing in accessibility today helps create digital environments that empower all users and cultivate a culture of inclusion for the future.

RELATED CONTENT

Achieving ISO 270012022 Certification Terra’s Commitment to Cybersecurity
18/02/2025

Achieving ISO 27001:2022 Certification: Terra’s Commitment to Cybersecurity

Posted on | by Litzaqueline Briceño | Leave a Comment on Achieving ISO 27001:2022 Certification: Terra’s Commitment to Cybersecurity

Safeguarding sensitive information in today’s digital era is more crucial than ever. With businesses relying on increasingly interconnected data systems, robust data security measures are rightly a non-negotiable priority for companies worldwide. At Terra, our own commitment to cybersecurity is something we continually reinforce, as evidenced by our recent achievement of ISO 27001 certification. This milestone acknowledges our dedication to safeguarding sensitive information and ensuring that every interaction with our clients is supported by an added layer of protection.  

Why ISO 27001 Matters 

María del Carmen Schembri, our quality system manager.

The ISO 27001 certification for information security management systems (ISMS) recognizes that an organization has implemented powerful systems to protect their data from breaches, unauthorized access, and other threats.  

María del Carmen Schembri, our quality system manager, explained that the designation matters not just to Terra, but also to our clients. “Our clients are aware of the risks associated with leaks and cyberattacks, and they demand higher protection standards to ensure that their information remains secure throughout the entire translation process.” For Terra, she said, this certification is more than a badge—it represents our commitment to meeting the growing security expectations of the legal, medical, and gaming industries, among others.  

“This certification automatically alleviates the initial concerns of our clients,” added Colleen Beres, our chief revenue officer. “It allows us to focus immediately on providing services that meet the highest industry standards.”   

Steps Toward Certification 

Achieving this certification was a company-wide endeavor that demanded careful planning, collaboration, and commitment across all teams. 

Claudio Oulego, Terra’s infra operations specialist.

Our journey began with a thorough assessment of our data handling processes to identify potential risks, and to create contingency measures to mitigate them. With this foundation in place, we next focused on enhancing key policies and protocols for data management that included Acceptable Usage, Data Protection, and Information Security to ensure universal, internal compliance. We also brought team members up to speed in best practices through extensive education programs that included our Privacy Essentials Training and Basic Security, which were conducted in collaboration with the internal communications team to raise awareness about the importance of information security. Additionally, members handling sensitive data received intensive training in HIPAA and GDPR regulations. 

“One significant challenge our team faced was integrating strict security measures without disrupting operational efficiency,” said Claudio Oulego, Terra’s infra operations specialist. “To overcome this hurdle, we adapted our processes so that they aligned with the new requirements, while also ensuring seamless workflows. That way, we could maintain our commitment to security while also meeting client expectations and upholding our on-time delivery standards.” 

Our efforts were validated during the final ISO audit. “In technical standard audits, many companies achieve certification with 10 or 12 non-conformities. In our case, we achieved it with only 9 minor non-conformities,” reported María del Carmen, who manages organization and methods at Terra. ISO auditors commended Terra’s senior management for fostering a culture of continuous improvement and praised the rapid corrective actions taken by the team. 

The Power of Three Certifications 

The ISO 27001 standard complements our existing certifications. ISO 9001 recognizes a company’s Quality Management System (QMS), and ISO 17100 recognizes the achievement of translation-specific standards. Together, they demonstrate Terra’s holistic approach to delivering excellence while maintaining the utmost in client confidence. Additionally, Claudio said, multiple certification “helps us to maintain our unwavering commitment to integrity, reliability, and availability of information for both clients and collaborators.”

Teamwork in Action 

Our ISO 27001 certification was made possible by the steadfast dedication of our team. From IT specialists to project managers, every department contributed significantly to reaching this milestone. Their efforts not only ensured compliance but also strengthened Terra’s culture of innovation and excellence, and led to outstanding feedback from ISO auditors.

A Future-Forward Commitment 

Terra continues to set the benchmark for data protection and excellence in the language services industry. Our ISO 27001, 9001, and 17100 certifications make us uniquely positioned to deliver secure, high-quality translation and localization services so our clients can rest assured that their data is in safe hands, and focus on their communication goals with confidence. 

RELATED CONTENT

How to Navigate Ethical Concerns in AI
11/02/2025

How to Navigate Ethical Concerns in AI

Posted on | by Jacqueline De Marco | Leave a Comment on How to Navigate Ethical Concerns in AI

The use of any technological tool requires a full understanding of its functioning and potential limitations and risks. In the translation industry, irresponsible or unethical use of Artificial Intelligence (AI) poses significant threats, which can lead to serious consequences for businesses, communities, and language integrity itself. In this blog post we will address some key ethical concerns associated with the use of AI and provide practical steps to ensure its responsible use. 

Ethical Concerns 

There are a few different ethical concerns you will want to keep top of mind before using AI.  

1. Copyright and Ownership Concerns 

To properly train generative AI, you need a large amount of data. The source of that data is often public postings on the internet. This can lead to the inclusion of copyrighted material without proper authorization. The legal situation around the use of generative AIs is complex and often undefined. There is a significant risk of inadvertently using AI-generated content that may contain copyrighted elements, which could lead to legal complications. Therefore, it’s crucial to check the output for its origin and ensure it does not violate existing copyrights. 

2. Bias 

Generative AI models are trained on human-created content, which often includes inherent biases. As a result, AI sometimes produces biased, stereotyped, or even harmful outputs. While developers are working to mitigate these issues, achieving unbiased results is a challenging endeavor that may take years to perfect. Unlike humans, machines struggle to understand nuanced contexts, which makes it difficult for them to consistently produce fair and unbiased content. 

3. Confidentiality 

Given that AIs are trained on vast datasets, privacy concerns naturally arise. Issues like data breaches, unauthorized access, and improper collection, storage, and use of information are significant risks. Many AI systems are public-facing tools accessible to anyone without restrictions, which poses a considerable threat to confidentiality. Information inputted into these systems can potentially be used to generate responses to future queries, risking exposure of sensitive data. 

Practical Steps for Ensuring Ethical AI Use 

If you intend to use AI, these are some steps you can take to do so ethically.  

1. Check that AI Tools Adhere to Ethical Standards 

Before adopting any AI tool, ensure that it was developed with the four pillars of ethical AI in mind—privacy and security, transparency, fairness, and accountability. These pillars can guide your decision-making process and help you choose tools that align with ethical standards. 

2. Verify Data Sources 

AI tools often present information with equal certainty, regardless of its accuracy. It’s essential to fact-check their output for truthfulness and sound reasoning. You also need to confirm the content is ethically sourced and does not infringe on copyrights. Human oversight is crucial to avoid liability claims and ensure content accuracy. 

3. Develop and Update Company Policies 

Create and regularly update company policies regarding the use of AI in the workplace. Train employees on these policies to ensure they understand the ethical considerations and potential risks associated with AI use. Provide guidance on mitigating issues such as misinformation, privacy breaches, ethical and legal challenges, and bias. 

4. Review AI Outputs 

Review AI-generated content to ensure it respects cultural sensitivities and norms. Be aware of regional differences and gender sensitivities to avoid producing content that could be offensive or inappropriate. 

5. Consider Closed AI Systems 

For handling sensitive materials or information, consider using a closed AI system that is trained solely on your company’s data. This approach prevents your input from being used in public-facing AI models, helping to safeguard your confidential information. 

6. Maintain Transparency with Clients

Transparency is key to building trust with your clients and stakeholders. Keep them informed about the AI tools you use and the measures you take to ensure ethical practices. Being open about your use of AI and your commitment to ethical standards will enhance your credibility. 

The Takeaway 

The ethical concerns surrounding AI are critical issues that businesses must navigate as they integrate these technologies. It is paramount to ensure a solid and trustworthy AI-human collaboration, maintaining ethical standards to protect your business, clients, and community. Responsible AI use not only prevents potential legal and ethical pitfalls but also strengthens your reputation and trustworthiness in the industry. 

By understanding and addressing these ethical concerns, companies can harness the benefits of AI while minimizing risks and fostering a more responsible technological future. 

RELATED CONTENT

Understanding Key Challenges in Pharmaceutical Translation
04/02/2025

Understanding Key Challenges in Pharmaceutical Translation

Posted on | by Litzaqueline Briceño | Leave a Comment on Understanding Key Challenges in Pharmaceutical Translation

Pharmaceutical translation is uniquely complex work that requires a precise blend of skills including linguistic expertise, medical knowledge, and cultural awareness. Practitioners must also be adept at navigating significant hurdles to ensure clarity and compliance in their translations. Below, we explore several of these challenges and how they are addressed in order to meet industry demands.

Handling Complex Terminology and Medical Jargon 

One of the most significant responsibilities in pharmaceutical translation work is the proper handling of intricate medical terminology. With roots in Greek, Latin, and modern science, pharmaceutical language is complex and full of abbreviations, acronyms, and specialized phrases. As they work across cultures and languages, translators must ensure these terms remain clear, accurate, and aligned with international regulatory standards, such as those issued by the World Health Organization. When terms lack direct equivalents in target languages, linguistic creativity and medical expertise become essential to preventing misinterpretations that could impact patient care. 

Addressing Diverse Audiences 

Pharmaceutical content can target vastly different audiences, meaning translators must be prepared to pivot their tone and style accordingly. Patient-facing materials, such as informational brochures, must use accessible, everyday language to guide audience understanding. Professional-facing content, which might include clinical trial reports or regulatory submissions, requires precise, technical terminology for its researcher, physician, and institutional audiences. When a linguist successfully adjusts tone, complexity, and style, they must also ensure the content remains accurate and appropriate in the target language. 

Mastering a Variety of Document Types 

Language experts working in the pharmaceutical sector must have mastery over a wide range of document types and their respective requirements. Common document examples include: 

  • Regulatory submissions: Complex informational forms required for product approval. 
  • Clinical trial protocols and reports: Detailed, data-heavy materials for scientific analysis. 
  • Safety data sheets: Guidelines for the proper handling and storage of pharmaceuticals. 

Each document presents unique linguistic and formatting challenges that demand technical knowledge and precision to meet industry expectations. 

Meeting Pharma Demands 

The pharmaceutical industry relies on highly specific language and procedures in its operations—and therefore, so must linguists who specialize in this sector. In addition, regulatory bodies may impose stringent and sometimes-unusual requirements that specialized translators must navigate. These requirements often include: 

  • an understanding of country-specific terminology and phrasing standards 
  • adherence to strict formatting rules, such as specific templates or file types 
  • the provision of certified or notarized translations for compliance purposes 

Staying informed about changing regulations and building expertise in these areas helps linguists meet expectations and ensure that their work supports product approval processes. 

Embracing Cultural Sensitivity 

Cultural differences in pharmaceutical practices and patient expectations make it crucial for translators to adapt language in a way that is both accurate and culturally appropriate. Strong cultural awareness allows linguists to make adjustments that enhance patient comfort and comprehension, which fosters an experience that is respectful of individual preferences and needs. For instance, a translator might point out that in cultures with a history of distrust in healthcare systems, terms like “clinical trial” or “experimental treatment” could evoke fear or suspicion in patients. In such cases, it would be essential to adapt these terms to more neutral, reassuring alternatives, like “health study” or “research-based treatment.” 

Balancing Time Sensitivity and Quality 

Pharmaceutical translation projects are often time-sensitive due to their impact on patient care and product releases. Translators in this field must be prepared to deliver high-quality renderings quickly, but always be mindful of balancing speed with accuracy. Timely and precise translations help ensure patient safety and keep pharmaceutical companies on schedule for product launches. 

Conclusion  

Overcoming the challenges posed by pharmaceutical translation requires a combination of linguistic expertise, technical precision, and cultural awareness. Translators play a critical role in bridging communication gaps, ensuring clear and compliant content, and ultimately, supporting global healthcare efforts. As they navigate the field’s complexities, they help deliver accurate, accessible information to diverse audiences, there by improving patient safety and advancing the reach of pharmaceutical innovation.

RELATED CONTENT