The gaming industry’s global expansion paved the way for unique opportunities in emerging markets. Brazil, in particular, emerged as a powerhouse in the gaming world, becoming the world’s fifth-largest market in terms of player numbers and one of Latin America’s fastest-growing gaming markets.
It’s easy to think that if you need something translated, the first thing you should do is find a translation vendor and simply send them your materials to translate.
Over the past decade, video games have skyrocketed in popularity, leading to increased awareness among game developers and marketers about the importance of prioritizing player experience and satisfaction.
In the ever-expanding world of gaming, video game localization has become a crucial component for achieving global success.
It takes a lot of work to create a video game with an intriguing plot, well-developed characters, and a unique universe. The work doesn’t stop there if you want to localize your video game in order to break into new markets. A key step to ensuring that your localized video game is just as dynamic as the original is to undergo localization testing (…)
When preparing to launch a game in a new locale, going a step past translation into localization is necessary to help a game connect with a new audience on a deeper level. The localization process not only translates the source material into a new language, but makes important adjustments to the content to take historial, religious, and cultural elements of the game into account.
In the past men have taken center stage in the gaming world, but it’s time game developers pay more attention to female gamers, because they’re a force to be reckoned with (…)
The term culturalization refers to a translation technique that takes the geopolitical and cultural climates of the local markets where the content will be distributed into account. While culturalization (…)
In March of 2021, Terra Translations’ CEO Marina Ilari moderated a panel on “Localizing Games Effectively for Latin America” at the Game Global Digital Summit (…)
Today, video games are considered by some to be the world’s biggest cult phenomenon. This iconic status exists in-part because of transcreation in video game localization. Without this process, video games would only be accessible to player (…)
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