Navigating the localization waters for the first time can be scary. You may be launching your product or expanding your services to markets that are unknown to you. And while it can be quite challenging, the benefits and the growth (…)
It’s no secret that we live in a society that values convenience and flexibility. We are accustomed to moving quickly, learning to adapt, and making the most of the time we have (…)
Going global is a big moment for any company. The day they cross borders and expand their products and services to new audiences introduces a whole new world of possibilities (…)
Sometimes, no matter how hard we try, we can’t find the words to say exactly what we mean. When we finally do find the perfect words, they may not be easy to translate. Idioms, cultural differences, puns. Not all (…)
The Globalization and Localization Association (GALA) conference of 2019 took place in Munich from March 24 to 27. I was particularly excited about this conference because it was my first time in Germany! Full disclosure: I do not (…)
Spanish is one language with a shared basic core. However, colloquialisms, dialects, and even grammar can greatly vary from region to region. Spanish spoken in Latin America differs to the Spanish spoken in Europe. Even (…)
In our previous post, we looked at how cross-cultural appeal depends on flawless localization. Now we’ll delve a bit deeper, and take a look at the importance of context in product development (through the lens of the (…)
The Terra Translations team is gearing up for this year’s Globalization and Localization Association (GALA) conference held in Munich, Germany on March 24-27. The annual conference brings together professionals within the (…)
The localization of products and services has become a critical part of most business models, as the rise of globalization drives rapid, efficient expansion to foreign markets. We’ll take a look at some best practices, and pitfalls (…)
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