Discover How Localization can Boost Growth in the Learning and Development Industry
09/08/2022

How localization can boost the Learning & Development Industry Growth

The learning & development industry saw a big uptick in a need for their products during the pandemic when suddenly countless workplaces sent all of their employees home to work remotely. Learning & development specialists devote a lot of time and resources into creating their educational materials, which are then used by companies to help train their employees. When these training are available in more than one language, companies can extend these training materials to more of their employees. Being able to offer their courses in more than one language can help L&D companies in this industry expand rapidly.

Keep reading to learn more about how localization can benefit the learning & development industry.

Popular Learning & Development Trainings

Digital training materials have become increasingly important for corporations as they make it easier to conduct training for their employees. Typical trainings include courses on how to be safe on the job, how to perform their duties, etc. While these general trainings still occur, training focused on diversity and inclusion, soft skills, and how to improve employee wellbeing have become more relevant. To better understand what types of learning & development materials can benefit from localization, let’s look at a few different popular types of learning & development training.

It’s worth noting that the following topics are strongly culture related. This is why localization is a better fit than translation in this case as a localization specialist can adapt the content in a course to be suitable for the specific target audience that will be taking the course.

  • Diversity and inclusion training. These days, companies are revisiting their values, training programs, and hiring practices to create a more inclusive workplace. Localized diversity and inclusion training can help them reach their goals in this space more effectively.
  • Employee wellbeing efforts. In light of the Great Resignation, companies have a lot of motivation to try to retain their employees. Companies can incorporate employee well-being into their learning & development materials. These trainings focus on the skills and habits employees need to feel content at work and in other areas of their lives. Localization can help make these learning materials more thoughtful.
  • Soft skill development. There are a lot of soft skills we don’t learn in school that we need in the workplace to thrive. Companies who invest in teaching their employees soft skills through learning & development can build a stronger workforce.

How Localization Can Maximize Learning & Development Trainings

Localization goes a step past translation by taking the target audience’s unique language and cultural habits and preferences into account. This more custom approach can be a game changer in the learning & development industry and can maximize the usability of their educational content. Large companies get more bang for their buck when they invest in multilingual courses as they can accommodate their global workforce when they offer training. Everyone benefits when more thought and care is put into creating learning & development resources.

As an added bonus, by having access to localized learning & development materials, companies can create a more unified and stronger company culture even if their workforce is spread across the world. This is especially relevant considering that remote working remains popular even after pandemic related workplace closures have come to an end.

Brazil as an emerging market key industries Portada
22/07/2022

Brazil as an emerging market: Key industries

The Brazilian market provides nearly endless business opportunities thanks to its massive population of more than 211 million residents. While many different types of businesses across multiple industries have the chance to thrive in this market, the video game, e-learning, and healthcare and pharmaceutical industries in particular have a lot to gain by entering and embracing the Brazilian market. Let’s examine why these industries can benefit so much by properly entering this vibrant market. 

Video Games

Because only 5% of the Brazilian population speaks English, localization into Portuguese is a must if you want your video game to be widely accessible to Brazilians. It’s extremely important that you localize your video game for the Brazilian market. Especially when you consider the fact that this country is home to over 66 million gamers, which is almost as many people that make up the entire UK population. An important factor to understand about the Brazilian market is how much they rely on their mobile devices because of how much they rely on their mobile devices, in part due to long commutes on public transport and affordability when compared to other platforms. Localizing mobile games in particular should be a priority for video game creators. 

E-Learning

Those that focus on the corporate training sector in particular have great potential to break into this market right now. Because only a minority of people in Brazil speak English, this language barrier prevents them from taking online courses that are not in their native language. Data suggests that Brazilian industries are developing fast, but their workforce is not adequately trained and can lack specific skills. If you adapt your online courses to their native language you can help address this need and expand your reach in this market. 

You also have the opportunity to adapt your e-learning courses to a mobile format which will appeal to this unique market. By 2023, the Latin America e-learning market is anticipated to generate more than $3 billion in revenue, so this is not an opportunity that e-learning content creators want to sleep on. 

Healthcare and Pharmaceuticals

Circling back to those 211 million Brazilians, that’s a lot of people who need access to translated and localized healthcare and pharmaceutical information. As of 2018, there were more than 250 health-focused startups in Brazil. This isn’t surprising when you consider that Brazil is the world’s seventh-largest health market. 

From prescription packaging to medical records to insurance claims, there is a great need for proper translation and localization in the Brazilian healthcare industry. Brazil’s pharmaceutical market in particular is one of the largest in the industry and rapidly growing. With many pharmaceuticals developed in English-speaking countries, this leaves a large need for translation in this space. 

Mobile comes into play here once again. To help make healthcare as a whole more accessible (including advice, diagnosis, and monitoring), telehealth services are growing in Brazil. Part of the attempt to make healthcare more accessible is to embrace telehealth, which often takes advantage of mobile applications. 

Translation and localization in the healthcare and pharmaceutical space does not just lead to business opportunities, but also opportunities to create safer and more effective care for Brazilians.