If you have a localization project in your pipeline, it’s important you understand that finding a localization partner—not just a localization provider—is key to your project success.
A localization provider (also known as a localization vendor) is a supplier of professional services. Their primary business goal is to encourage more companies to purchase their services. This type of relationship is not collaborative — a vendor will sell you what you want, even if you do not need it or will try to sell you “up” by encouraging you to invest in technology or services that will not provide a return on your investment.
A partnership on the other hand, is a relationship that is built over time with solid investment from both parties. As partners, both companies share a vision that requires proactive engagement and the implementation of long-term strategies that are beneficial to both parties.
Ready to find your localization partner? Keep reading for more insight into how to find a localization partner and why partnership matters so much.
How to Find the Right Localization Partner
Finding the right localization team for your business may not be an easy task. There are multiple aspects you need to consider to make sure they are the perfect match for you and can form a valuable partnership. If you are thinking about adding localization to your growth strategy, then you better look for someone that is going to stay with you for the long run and grow along with you.
Looking for a localization vendor based on just the budget allocated for a specific project may be risky, as you’ll have to start over when the next localization project arises. Instead, having a partner who will work with you to analyze the target markets and create a solid globalization strategy will ensure that your localization efforts bring the desired results.
Consistency Leads to Partnership
Working with the same project management team and linguistic team every time you have a localization need will prevent you from having to explain your processes and preferences over and over again. Not to mention, working with the same partner will impact the overall quality of the localization and it will ensure consistency throughout.
If you have a localization partner, you will work with someone who is committed to your success. A true partner will watch out for your best interests. They will also advise you on how best to proceed in certain markets, how you can save money with the right technology and processes, and ultimately how to succeed internationally. A good localization partner puts the interest of their client ahead of their own interests and is someone who will strive to innovate with you while creating solutions to pain points and problems.
A solid localization partner will be someone who you can plan with long-term, allowing you to focus clearly on long-term goals—even if it means giving up a fast and easy sale up front. Localization partners act as colleagues, steering you toward technologies and services that are not only best for your current financial and business goals, but will provide support for a stronger future.
