6 Benefits of Joining a Translation Service Association

Imagine a community where you are surrounded by professionals that all share your unique passion for language, translating, and interpreting. This industry utopia exists when you join a translation service association. Professional associations consist of like-minded members from the same industry who gather together to build standards for the profession, promote education, and network. There is an assortment of benefits to joining an industry association, particularly in the professional translator field.

  1. Unparalleled connections. Translation service associations attract members from across the globe creating opportunities to expand your reach. The American Translators Association (ATA), for instance, has over 10,000 members in over 100 countries. Associations like this build channels of communication to form lucrative partnerships with those you would have never connected with in any other way. Developing relationships with industry peers allows you to share best practices, discover new tools, and the ultimate association perk… receive client overflow. Another important connection you can make in a professional association is finding a mentor. This is especially valuable if it’s early in your career. Through their experience, a mentor can provide insight into the translation industry or introduce new aspects of the profession you never knew.
  2. Reputation. Your membership to a translation service association will provide immediate professional credibility. Listing the association membership on your Linkedin, resume, and even e-mail signature appeals to employers and clients. The membership demonstrates dedication to the translation profession and your commitment to remain knowledgeable in a quickly evolving industry.
  3. Competitive edge. With a collective body of information, associations grant access to the latest industry innovations and developments that will help maintain a competitive edge. E-newsletters, webinars, white papers, specialty journals, and conferences will all guide you in making better decisions for your business. These resources will also help with messaging as you speak more about translation services. Often times, associations will use their resources to provide members with research and statistical information that you alone could not gather. In addition to the latest industry news, associations often provide job listings exclusively to their members. This is an ideal way to discover positions available in your specific area of expertise. The association may even post tips on effectively growing client-base or expand a translation career.
  4. Certifications. Many associations, like the ATA, offer the opportunity to earn certifications in specific language combinations. Obtaining a certification signifies professional dedication and comprehensive knowledge of that particular language. Clients can confidently rely on your ability to meet industry benchmarks and expect higher quality work.
  5. Professional growth. Translator associations often provide continuing education courses that lead to professional development. Some associations will create training materials and resources to share with your employees. In addition to courses, you may decide to become more involved with the association as an organization leader. Whether it be on the board or a subcommittee, a volunteer role will further grow leadership and mentoring skills as well as visibility in the field.
  6. Discounts. One of the more tangible benefits of joining a translation association is the discounts provided to members. This can include discounts toward business-related tools, books, cultural associations, seminars, conferences, and travel. Some associations, like the Northern California Translators Association, provides its members with a 25% discount off the regular subscription price of the Payment Practices list. Payment Practices is a database that scores translation clients making it easier for translators to decide whether to work for a particular company.


Terra Translations Wins Wisconsin Marketplace Rising Star Award

Our Terra Translations family is still gleaming after receiving top honors at the 2017 Marketplace Governor’s Awards competition. The annual event recognizes outstanding Wisconsin businesses owned by minorities, women and service-disabled veterans.

The awards were presented by Gov. Scott Walker and the Wisconsin Economic Development Corp. last December. Of 400 nominations, we were one of nine winners statewide.

The Rising Star Award is intended to recognize an emerging business that displays strong growth potential by virtue of its past performance, innovative products or services, business team or other distinct competitive advantages. In addition to being a woman and Hispanic-owned business, Terra was presented with the Rising Star recognition for innovation in services, team strength, and future growth plans.

“I hope the award allows us to connect with more people,” explained Marina Ilari, Terra CEO. “We want to help communities with language needs and truly create positive change.”

This accolade reflects our passion for building an inclusive workplace. Ninety percent of the Terra team are native Spanish speakers and/or women. Our diversity promotes industry innovation and has been the driving factor of success. In the last two years, Terra has grown 44 percent. In 2016, Terra completed 14,086 projects and translated 15,460,318 words.

“We approach each project with a proactive attitude and the conviction that it will be done with the highest quality standards, regardless of volume or complexity,” Ilari said.

We’ve dedicated ourselves to every project with a client-focused approach and we’re honored to be recognized for our performance as well as company culture.


Terra Translations Attends the Women’s Business Enterprise National Council Conference

This past June, Marina Ilari, CEO of Terra Translations and Colleen Beres, Regional Business Development Manager, attended the Women’s Business Enterprise National Council (WBENC) at the Cobo Center in Detroit, MI. The conference was geared toward furthering WBENC’s vision of expanding women’s business opportunities in the marketplace. Attendees included senior executives and procurement representatives from Fortune 500 companies, government agencies, and select partner organizations. With three vigorous days of programming, participants attended lectures and presentations from industry thought leaders as well as engaged in panel discussions. The event’s robust business fair allowed attendees to discover opportunities with over 300 exhibitors, exchange ideas, and connect with each other.

A notable session the Terra team attended was titled “Overcoming Challenges of International Business” presented by the WBENC Global Committee. In this interactive session, Women’s Business Enterprises (WBEs) and WBENC Corporate Members discussed the challenges of doing business in an international landscape.

“We shared best practices in overcoming top issues facing global business,” Ilari explained. “A main topic of discussion was language, cultural barriers, and how localization can help companies communicate effectively to international audiences.”

For global businesses or businesses that wish to expand into foreign markets, language can pose an extreme barrier. According to a report by the Economist Intelligence Unit, nearly half of 572 senior executives interviewed admitted that “messages lost in translation” have hindered major international business deals for their companies. Catering to an international clientele is becoming an integral part of business operations and overcoming language barriers is now the need of the hour.

“Over the years, this is an area that businesses are paying closer attention to,” Ilari said. “As a translation service company, we play an imperative role in helping businesses navigate globalization.”

Terra is a certified member of the WBENC, which is the largest certifier of women-owned businesses in the country. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a woman or women. More than 11.6 million firms are owned by women, employing nearly 9 million people, and generating $1.7 trillion in sales according to The 2017 State of Women-owned Business Report commissioned by American Express.

“By being a certified women-owned business, we’ve significantly increased our visibility,” said Beres. “It has allowed us to introduce our services and value proposition to new industries as well as survey fellow women-led companies about their current translation needs.”

There is a multitude of advantages for businesses to partner with a certified women-owned business. In addition to tax incentives, research by the Hackett Group showed that working with a WBENC-certified business increased a business’ profitability by as much as 130%.

Government organizations and large corporations are often required to award contracts specifically to women-owned businesses. According to the Elevate Network, in 2014 the U.S. government awarded 267,168 contracts to women-owned businesses for approximately $2 billion. By working with women-owned businesses, these organizations demonstrated a commitment to fostering diversity within their organization and the continued development of inclusion programs.