Brazil as an emerging market key industries Portada
22/07/2022

Brazil as an emerging market: Key industries

The Brazilian market provides nearly endless business opportunities thanks to its massive population of more than 211 million residents. While many different types of businesses across multiple industries have the chance to thrive in this market, the video game, e-learning, and healthcare and pharmaceutical industries in particular have a lot to gain by entering and embracing the Brazilian market. Let’s examine why these industries can benefit so much by properly entering this vibrant market. 

Video Games

Because only 5% of the Brazilian population speaks English, localization into Portuguese is a must if you want your video game to be widely accessible to Brazilians. It’s extremely important that you localize your video game for the Brazilian market. Especially when you consider the fact that this country is home to over 66 million gamers, which is almost as many people that make up the entire UK population. An important factor to understand about the Brazilian market is how much they rely on their mobile devices because of how much they rely on their mobile devices, in part due to long commutes on public transport and affordability when compared to other platforms. Localizing mobile games in particular should be a priority for video game creators. 

E-Learning

Those that focus on the corporate training sector in particular have great potential to break into this market right now. Because only a minority of people in Brazil speak English, this language barrier prevents them from taking online courses that are not in their native language. Data suggests that Brazilian industries are developing fast, but their workforce is not adequately trained and can lack specific skills. If you adapt your online courses to their native language you can help address this need and expand your reach in this market. 

You also have the opportunity to adapt your e-learning courses to a mobile format which will appeal to this unique market. By 2023, the Latin America e-learning market is anticipated to generate more than $3 billion in revenue, so this is not an opportunity that e-learning content creators want to sleep on. 

Healthcare and Pharmaceuticals

Circling back to those 211 million Brazilians, that’s a lot of people who need access to translated and localized healthcare and pharmaceutical information. As of 2018, there were more than 250 health-focused startups in Brazil. This isn’t surprising when you consider that Brazil is the world’s seventh-largest health market. 

From prescription packaging to medical records to insurance claims, there is a great need for proper translation and localization in the Brazilian healthcare industry. Brazil’s pharmaceutical market in particular is one of the largest in the industry and rapidly growing. With many pharmaceuticals developed in English-speaking countries, this leaves a large need for translation in this space. 

Mobile comes into play here once again. To help make healthcare as a whole more accessible (including advice, diagnosis, and monitoring), telehealth services are growing in Brazil. Part of the attempt to make healthcare more accessible is to embrace telehealth, which often takes advantage of mobile applications. 

Translation and localization in the healthcare and pharmaceutical space does not just lead to business opportunities, but also opportunities to create safer and more effective care for Brazilians.