29/12/2021

A Look Back at 2021 With Terra Translations

As we bring another year to a close (as hard as that is to believe!), I want to give a big shoutout to our remarkable team. Their hard work and commitment to our company culture is what makes Terra Translations so special. To celebrate everything they’ve accomplished this year, let’s look back at their accomplishments, how we’re celebrating a year of wins, and what we’re looking forward to when we ring in the new year!

Our Team’s Achievements

I have to admit, our team knows how to hustle and they’ve been recognized throughout the industry for their work ethic and skills. Here’s a look at a few awards and recognitions that came our way in 2021. 

Everyone at Terra is committed to providing the best possible services to our clients and we’re proud to share that we earned recognition in the Go Global Awards as a Top Placer for Professional Services. We also maintained our spot as a boutique language service provider in the Slator ranking.

We’re happy to report that Terra is growing in size. The Terra team now consists of 102 members and we’ve been able to keep growing while maintaining our essence. Our growth was recognized by CSA Research, as Terra was ranked the 2nd Largest Language Services Provider in Latin America in 2021 after ranking 4th in 2020.

At Terra, we are deeply committed to creating a positive work environment. Which is why we were so honored to receive the Great Place to Work Certification in Argentina and two impressive rankings. We ranked 5th as a Company that Cares and 8th as a Great Place to Work for Millenials in Argentina. 

How We’re Wrapping Up 2021

Whoo! After all that hard work, our team will be taking some time to rest, relax, and celebrate the holidays with our loved ones. On November 26th we came together to celebrate at our annual end-of-year event. Before 2020, we hosted this annual event in Buenos Aires, Argentina, but for the last two years have done so remotely because of the pandemic. This year, Terra team members joined a Zoom party with a detective theme where we played games and toasted to many more years together.

In 2021, we continued to support organizations whose mission we believe in through our Terra Cares program. Some of the organizations we had the pleasure to collaborate with are Chicas en TecnologíaMédicos sin FronterasAsociación de Arte, Cultura y EducaciónAsociación de Desarrolladores de Videojuegos Argentinos, and Indie Game Business, among others. All projects combined amounted to 213,781 translated words. We look forward to continuing this work next year and beyond.

Like 2020, this year presented many challenges. We’ve learned that facing them together helps us grow stronger as a team. 

I want to extend a huge thank you to our team and our clients for taking this journey with us. We can’t wait to spend 2022 together! 

P.S. If you missed it last year, we shared what our team accomplished in 2020!

02/11/2021

Terra Earns Recognition for Professional Services at the 2021 Go Global Awards

On the 14th October 2021, the International Trade Council announced the winners of the 2021 Go Global Awards.

This year’s awards were presented by the Go Global Judging Panel consisting of 15 distinguished business and government leaders from across the globe.

Winning an Award – or receiving a placement or honorable mention – is no small feat. The 2021 Go Global Awards received a total of 6416 entries from organizations in over 178 countries. The breadth of award nominations was truly amazing.

The International Trade Council recognizes organizations who, in the face of a global pandemic, have displayed leadership, resilience, and innovation, while embracing change and supporting their employees and communities in a way never seen before.

Originally launched in 1989, The International Trade Council’s Go Global Awards celebrate organizations that drive the global economy through their innovations, technologies, and strategies.

The Go Global Awards follow a rigorous three-tiered selection process. Candidates begin the application process with a pre-screening and ranking phase. The top 20% of nominations across all categories are then cross-reviewed to ensure consistency. Finalists are then selected and move forward to the live judging event, where they present before independent members of the Go Global Awards Committee. The Awards Committee then cross-reviews the finalist presentations and the final decisions are announced at the Go Global Awards Day.

The Awards bring together hundreds of senior executives from some of the world’s most innovative manufacturers, exporters, technology firms, international service providers, venture capital firms, and financial institutions.

While the Go Global Awards offer the opportunity to be recognized and honored by their peers it also goes beyond winning trophies and citations. The program aims to build a community of senior executives from across the globe to support one another, share ideas, create partnerships, and build on their existing knowledge and connections. For more information about the Go Global Awards, please visit www.goglobalawards.org

30/09/2021

International Translation Day: Who We Celebrate

While cupcake day, puppy day, and best friend appreciation day may get more love on social media, here at Terra Translations our favorite day of the year is International Translation Day! Every year on September 30th we take a moment to remember why we do the work we do. 

There are many rewards of working in the translation industry. We help break down barriers, increase communication worldwide, and improve the safety and quality of life for many. But most of all, we’re reminded on International Translation Day of why we are so grateful to work with so many amazing translators. Talent Acquisition Manager Antonieta Martínez Barrios wanted to share her gratitude for our outstanding team of translators and give a deeper look at the work they do every day. 

Who is Antonieta?

Antonieta is a talent acquisition manager at Terra. She is in charge of recruiting and contacting new translators and editors to join our freelance and in-house teams. Her background in translation has been a huge asset to Terra. She devotes half of her time to talent recruitment and the rest of her time to translating literary pieces. “I actually love both sides of my working life,” Antonieta said. “Being a talent acquisition manager gives me the opportunity to meet interesting people from different backgrounds. Being a translator allows me to devote time to literature, which is one of my greatest passions,” she continued. 

What does a Translator Do?

According to Antonieta, a day in the life of a translator involves plenty of reading, typing, and collaborating with colleagues to work through tricky translation problems. Diligence is key. Alongside running issues by trusted coworkers, Antonieta said she frequently checks both online and physical paper references to ensure her work is of the highest quality. And of course, a little caffeine never hurts, “When I devote a day to translating, it usually starts pretty early and there are at least two cups of coffee involved,” she said. 

Why We’re Grateful

The translation team at Terra works unbelievably hard and we are so lucky to have such a top-notch team. Our translators consistently meet quick deadlines, produce quality work, and handle unexpected technical emergencies. “A crashing CAT tool can also become a nightmare on any given day,” Antonieta warned. 

In a time where technology threatens to replace professional translators, we are so appreciative of the value our team brings to the table. Antonieta perfectly nailed the sentiment of the exceptional worth our translators have, “Human translation will always be necessary because of the simple reason that all text audiences are human. There is nothing like the human rationale and touch,” Antonieta said. She also noted that skilled translators are more important than ever before, “I feel that at this moment in time, there is so much information spreading every day. Younger generations are so eager to reach this information. Translation becomes essential to keep up with world news, apps, and technologies that need to reach a global audience,” she said. 

Many experts who specialize in difficult subject matter make up our translation team. Antonieta specializes in literary and legal translation. Our CEO Marina is an expert in creative translation and video game localization. Silvina, one of our in-house linguists, is skilled in medical and healthcare topics. Our teammate Nahuel has many years of experience translating technical texts. “There are so many specializations and mixes of language combos that each translator and editor’s profile is unique for us,” Antonieta said. 

Happy International Translation Day!

Translators and editors are everything to Terra. They are part of our family and we deeply value them. Without our translators, Terra wouldn’t exist. We are extremely proud of the top quality work they do. We want to wish all our linguists a fantastic day where they can relax or celebrate by translating and editing something they feel passionate about!

12/07/2021

Terra Ranked as 2nd Largest Language Services Provider in Latin America

Based on 2020 verified revenues, the annual rankings are the result of the language industry’s most comprehensive, large-scale survey of the language services and translation technology market by CSA Research

The language services and technology industry includes more than 27,000 players worldwide, ranging from boutique local agencies to large global companies. This diverse group of language service providers (LSPs) and translation technology vendors adds up to a multi-billion-dollar global industry. Based on 2020 verified revenues, independent market research firm CSA Research has named Terra Translations as one of the providers leading the delivery of language services globally, ranking it as the 2nd largest LSP in Latin America and the Caribbean.   

Terra is a localization company who provides expert and tailored language services so companies can connect with a global audience. Our dynamic portfolio encompasses every major language, with a focus on all dialects of Spanish.  

“People worldwide prefer consuming information in their own language. Meeting this expectation fuels an indispensable multi-billion-dollar industry of language service and technology providers that keeps growing to support global digital transformation, help companies and governments improve customer experience, and respond to continuing globalization,” comments Dr. Donald A. DePalma, CSA Research’s Chief Research Officer.

Study Methodology 

CSA Research uses structured and documented methodologies to ensure independent and reliable data-driven research for language service providers, technology vendors, global enterprises, and investors. The rankings of the largest suppliers are based on confirmed revenue from 2020. This is the 17th year CSA Research has studied the language services industry and the 5th year Terra has appeared in the rankings. 

Included in CSA Research’s global market study is the ranking of the largest 186 language services and translation technology providers, ranked globally as well as across eight regions.

About Terra

Terra has been at the forefront of the modern work environment since our inception; based mainly in Argentina and the United States, our team is fully virtual. Terra’s global team allows us to better serve our clients by quickly responding to requests regardless of time zones, as well as localize for the world by leveraging talent from around the world.

Since Terra was first established over 20 years ago as a family- and women-owned business, company leadership has worked diligently to embrace all employees as family. This culture is nurtured by promoting a collaborative and supportive work environment, empowering strong leadership at all organization levels, and by celebrating company successes.

About CSA Research

CSA Research, formerly Common Sense Advisory, is an independent market research company specialized in the language services industry. It provides data-based research on globalization, internationalization, localization, interpreting, and translation technology. http://www.csa-research.com | @CSA_Research 

22/12/2020

2020: A Year of Challenges, Achievements, and Gratitude

By Marina Ilari

While I am so grateful for our kind, supportive, and hard working team every day of the year, as 2020 ends I can’t help but reflect on how special they made an undeniably difficult year. Without them, Terra could not have achieved everything we did this year, from supporting charities we’re passionate about to delivering unparalleled results for our amazing clients. 

Our Team’s Achievements

My gratitude for our team extends well past what they achieve, but I am also so proud of all the achievements born out of their hard work and commitment to excellence. While our team accomplished great things every day, these are a few of our standout moments. 

We were also awarded the Focus on the future Award, which meant so much to our entire team. Terra received this award for maintaining an employee-centric focus by managing the health and well-being of our workforce. This award was so meaningful to us because it confirmed we were doing our best to create a healthy and happy working environment, especially when the pandemic hit.

Growth Amongst Challenges

In December 2019 our team was made up of 55 members. I am so thrilled to report that during 2020, 34 members joined our team, which amounted to a 62% growth rate. Most of our new additions took on Project Management roles, but some are linguists who work in quality assurance and editor roles.

Like all businesses, we faced a unique set of challenges due to the onset of COVID-19. We are so proud of how our team weathered so many sudden changes. At the beginning of the pandemic, many people were struggling with lockdown and working remotely for the first time. Having always worked remotely, we wanted to send positive vibes and help in any way we could. We created a video with positive messages to show support from our team members. 

Even though we’re accustomed to working remotely, we know firsthand how many challenges there were to overcome. Our team members were not used to having “more people at home”. Between children not going to school and partners suddenly working from home as well, things could get loud and crowded during the work day. We are extremely thankful and proud of everyone for rising to these challenges and supporting their teammates when they needed it most.

How We Gave Back 

At Terra, giving back to our community is a core value that we all share. Philanthropy is something that is widely supported by our team. In 2016, we launched an initiative called Terra Cares which provides pro-bono translation services to select healthcare and legal focused non-profit organizations within our communities. In 2018, we expanded our efforts by partnering with Doctors Without Borders, a global non-profit that provides medical services to areas in crisis around the world. Our Terra Cares program aims to eliminate economic barriers and leverage social connections to improve people’s lives. 

We participate in a variety of philanthropic opportunities that support our local communities and our industry as a whole. 

In 2020 we presented at multiple online conferences on a wide spectrum of topics, including:

Our video game localization division, Terra Localizations,  also participated in industry events and virtual opportunities like:

We created useful resources that we hope provide insight into the challenges that working remotely can cause, such as:

Our Annual Team Building Event

For the past few years, we’ve come together at the end of the year in Buenos Aires for team building activities and a special dinner. This is really important to us because it’s the one time a year we all get to spend time together face to face. 

In 2019 while we were in Buenos Aires for the annual event, a small group of Terra Translations teammates worked on the shooting of a dozen videos for social media which included the stellar performance of a dog, who we named “Fuzzy” (a tongue in cheek reference to fuzzy matches in CAT tools).

We had a fantastic time shooting them and have really enjoyed sharing them with the rest of our team (and the world) so that everyone could see what we were up to. The videos have premiered monthly in 2020 and these are a few of our favorites!

Of course, this year doing this annual event was not possible, but we didn’t let distance stop us from bonding as a team. Thankfully, the wonders of technology meant that we could still get together for a fun-filled couple of hours to celebrate what has been an undoubtedly challenging year for us all. We had a safe and socially distant Zoom party and spent a couple of hours playing games and having some fun together.

As a virtual team, meeting in person once a year has been amazing for our team-building and culture. So this year we put a lot of thought into what we could do virtually that would actually be super fun and not just feel like another Zoom meeting.

What’s to Come? 
As a team, I know we’re all looking forward to starting a new year and a new chapter. Our video game localization division in particular will be taking advantage of the new year’s fresh start. During 2020, this division underwent aesthetics changes, which included a new logo, and illustrations designed by the extremely talented Hector Adrián Rodera.

We are excited to embrace some new changes next year and can’t wait for you to see what we have up our sleeves. Hint — we all deserve a little refresh from time to time.

In 2021 and beyond, we hope to continue to grow our team, our services, and our philanthropic work. Each year we become stronger together. Cheers!


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22/09/2020

Terra Receives Focus on the Future Award for Its Employee-Centric Culture

Terra Translations was established as a family business over 25 years ago and is currently operated by second generation CEO, Marina Ilari.  Over the course of the company’s history, leadership has always been aligned to make employees the number one priority.  Like many new businesses, the first few hires were friends and family. “This created a very special atmosphere within our team that we have been able to maintain as the years passed and the number of employees grew.  Our company culture is based on ‘family first’ values that are extended to every member of our team,” said Ms. Ilari. 

Terra Translations is the proud recipient of the Focus on the Future Award in the True Colors category for maintaining an employee-centric focus by managing the health and well-being of their workforce. 

Terra works diligently to ensure that everyone feels that their voice is being heard and valued. It is a culture of quality.  This focus on quality is not only applied to the work the company does in the field of linguistics, but as well as the quality of relationships with employees, clients, and community.  Supporting employees’ whole being serves as the basis of a strategic, financial, and successful human capital strategy. This has resulted in employee loyalty and an extremely high retention rate.  Especially during these unprecedented times of uncertainty, Terra encourages companies more than ever to embrace their most precious assets: their people. 

However, this commitment to a strong culture and people-first attitude has not always been easy. Maintaining a strong family culture within the company presented many challenges as the company grew, especially considering employees work remotely. The Terra team is spread across four different countries and even prior to the current global pandemic, every employee worked from a home office; the team only meets in person sporadically for audits, trainings, and an annual event. This unique work environment creates flexibility for employees to work from anywhere in the world, and for Terra, the company can hire the best possible talent without being limited to a geographical radius.

As many companies were forced to adopt a work from home environment beginning in March 2020, members of the Terra team are often asked how the company has been able to maintain a family-friendly culture while expanding the team and working virtually.  “It takes a lot of hard work and determination from company leadership. Our values of quality, care, loyalty, and a deep commitment to family and community are present in every decision we make. Leadership in our company are thought of as ambassadors of our values and make a constant effort to listen and value each employee, promote this culture for new hires, and constantly share the history and vision of the family business,” said Ms. Ilari.  Decisions to safeguard the culture of Terra are not easy and, in some cases, can potentially impact profitability. However, time has shown that when a company can support and value employees and community with a broader focus than just profits, the company continues to grow stronger and more profitable.


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CEO Marina Ilari joins the Advisory Board of Enterprising Women
25/08/2020

CEO Marina Ilari joins the Advisory Board of Enterprising Women

Terra Translations is thrilled to announce that our CEO Marina Ilari has joined the Advisory Board of Enterprising Women. Every year, Enterprising Women hosts the Enterprising Women of the Year awards and Marina was one of the award winners in 2020. The gala was originally planned to take place in March, but was rightfully postponed because of the pandemic. Gala or no gala, we couldn’t be prouder of our fearless leader!

What is Enterprising Women?

Enterprising Women Magazine is a national and global magazine for female entrepreneurs. The Enterprising Women Advisory Board is made up of a group of professionals who aim to give back to the women business owners’ community. Board members provide leadership and inspiration to female entrepreneurs worldwide. 

Membership is granted to top women business owners and corporate representatives from around the world, “Being invited to be a board member is an honor that I do not take for granted. I am so grateful to be among the company of such accomplished women in business,” Marina said. 

What the Role Entails

The board members of this great organization provide advice to the magazine’s staff regarding their specific areas of expertise. They help tailor the publication to meet the unique needs of the entrepreneurial women that read it. Alongside providing input to the editorial staff, board members have the opportunity to publish articles in Enterprising Women magazine. 

Board members also participate in the annual Advisory Board meeting, which is typically held the day of the Enterprising Women of the Year Awards Gala. Before COVID-19, the board also gathered informally at professional events targeted to women entrepreneurs.

Alongside providing the editorial team with feedback on what topics and issues the magazine should cover, Enterprising Women staff also count on the board members to recommend outstanding women entrepreneurs for profiles in the magazine, as well as events and conferences worth writing about. Marina is especially looking forward to using her position to support female led businesses, “Terra is a female led business and we know first hand how invaluable women are in the translation industry and in many other industries. I am most excited about using my position to support talented and hard working women in business,” she noted. 

A History of Community Involvement

Marina consistently prioritizes community involvement, and alongside her role on the advisory board of Enterprising Women, she actively participates in other initiatives aimed to support women, such as Women in Localization. Terra, as a company, is certified by the Women Business Enterprise National Council (WBENC) as a women-owned business and by the Small Business Administration (SBA) as a women-owned small business. 

Marina feels a core value at Terra is to support fellow women-led businesses. “I’ve been so fortunate to work with some incredible women who have acted as mentors and teachers. I want to pay their generosity forward. After all, when women get together to support each other, there is nothing we can’t achieve,” Marina explained.


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05/08/2020

The Virtual Conference – Some Thoughts and Takeaways on LocWorld 42

Unprecedented.  Virtual.  Pivot.  Since March 2020, our daily conversations have been saturated with a combination of vocabulary reserved for a unique scenario most people never fathomed they would experience – a modern day global pandemic.  The world has worked to persevere with an attitude of flexibility, productivity, and efficiency, but overwhelmingly people are missing the opportunity for in-person, human interaction. It is sad to say it, but the novelty of Zoom happy hours have definitely lost their luster and the more serious situation being considered is how industries will work to cultivate new ideas, spark innovation, and connect with colleagues as the virus continues to loom.  One idea – the virtual conference. 

Like many professionals in the translation and localization industry, the team at Terra Translations was primed and excited to take on LocWorldWide 42, which was scheduled for the end of July in Berlin, Germany. Since its inception, the LocWorld organization has created a “marketplace of the localization industry”, initiating an opportunity for networking and knowledge exchange. So, it was only fitting that LocWorld leadership did not shy away from forging ahead to deliver the benefits of LocWorldWide, but on a virtual platform for their first online conference.  Like many maiden voyages, some things were smooth sailing and there were a few bouts of rough waters.  At the end of the day, thought provoking ideas were debated, organizers and participants had great attitudes, and there were a lot of laughs!

What can you expect from a virtual conference? Here are some things to keep in mind.

The pluses

If you are a regular at industry events, a virtual conference can create an opportunity to see some new faces.  A major perk of LocWorldWide 42 was that it created access for many people who had not been able to budget or justify the costly expenditure of a global conference in the past.  In addition to no global travel or shuffling from exhibition halls to banquet rooms, participants still had the benefit learning from keynote speakers and panel discussions while enjoying plenty of (their own) coffee and meeting peers from around the world.   

The virtual platform also allowed for the flexibility to change when things were not working so well.  For example, the LocWorld staff did a wonderful job of listening to participants who asked for more opportunities to directly network; two happy hour sessions were added at the end of each day allowing for plenty of connection and conversation.  The ability to pivot in real-time based on audience preferences was slick.

Some minuses

As to be expected, there were a few hiccups that would not have occurred had the conference been in-person, specifically involving technology and time zones.  The conference was executed on a couple of different platforms to accommodate presentations, virtual exhibitors, and networking.  Unfortunately, a few of the initial sessions did not load properly, so participants were unable to view them at the scheduled times and were left either with nothing to watch or an option to jump into another session.  The technical issues were resolved quickly, and event organizers were very transparent on their efforts to ensure it did not happen again.  Truly, it is important to keep an attitude of flexibility as everyone leans so heavily on internet connections and user platforms to function properly.  

The other major downside to this style of event is the time zone predicament.  Because the event was planned to take place in Berlin, the organizers kept with that time zone (Central European Standard Time) as a nod to the original event.  Instead of suffering through jet lag and being dazed and confused, but in the daylight, participants in other parts of the world were logging on in the middle of the night. This might not sound like a major inconvenience, but when the alarm clock sounds at 2:00 am, employees may question how anxious they are to participate. Even with a learning curve, organizations like LocWorld are doing a great job of filling the void to help their respective industry advance and recover some semblance of normalcy.  Technology will improve, experiences will be enhanced, and the virtual conference just may become a permanent component within the professional arsenal for information sharing and networking.  Certainly, in person conferences, and all the ceremonious grandeur involved, will return and when they do, the world will be ready.

But for now, consider logging on for the next virtual industry conference; it is a good reminder that the world is a little smaller than we think.

23/07/2020

Terra Translations Recognized Among Latin America’s Top LSPs

Independent market research firm CSA Research has recognized Terra Translations as a leader in the global translation, interpreting, and localization industry.

People worldwide naturally prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable multi-billion dollar global industry that provides translation, interpreting, and localization.  Based on validated and verified data from a representative sample of 462 LSPs, independent market research firm CSA Research has named Terra Translations as a leading provider of the global delivery of language services, ranking it fourth in the top LSPs in Latin America.

Terra Translations is a boutique language services company with global reach, specializing in English and Spanish translation. Based in Buenos Aires, Argentina, and also located in Milwaukee, Wisconsin, Terra is growing rapidly and boasts both ISO 9001 and ISO 17100 certifications.

Dr. Donald A. DePalma, CSA Research’s Chief Research Officer, comments that “most people don’t recognize the value of interpreting or translation until they can’t understand something—and the absence of spoken or written content in their languages happens far too often. Language service providers and technology developers deliver essential translation and interpreting services.”

About Terra Translations

Terra Translations has been at the forefront of the modern work environment since our inception; based mainly in Argentina and the United States, our team is fully virtual. Terra’s global team allows us to better serve our clients by quickly responding to requests regardless of time zones, as well as localize for the world by leveraging talent from around the world.

Since Terra was first established over 20 years ago as a family-owned business, company leadership has worked diligently to embrace all employees as family. This very specific culture is nurtured by promoting a collaborative and supportive work environment, by empowering strong leadership at all levels of the organization, and by celebrating company successes.

About CSA Research

The rankings are based on confirmed revenue from 2019—CSA Research found that the market that year for language services and supporting technologies reached US$49.60 billion. CSA Research, formerly Common Sense Advisory, is an independent market research company helping companies profitably grow their global businesses and gain access to new markets and new customers. www.csa-research.com | @CSA_Research | media@csa-research.com

13/11/2018

Terra Translations Wins Wisconsin Marketplace Rising Star Award

Our Terra Translations family is still gleaming after receiving top honors at the 2017 Marketplace Governor’s Awards competition. The annual event recognizes outstanding Wisconsin businesses owned by minorities, women and service-disabled veterans.

The awards were presented by Gov. Scott Walker and the Wisconsin Economic Development Corp. last December. Of 400 nominations, we were one of nine winners statewide.

The Rising Star Award is intended to recognize an emerging business that displays strong growth potential by virtue of its past performance, innovative products or services, business team or other distinct competitive advantages. In addition to being a woman and Hispanic-owned business, Terra was presented with the Rising Star recognition for innovation in services, team strength, and future growth plans.

“I hope the award allows us to connect with more people,” explained Marina Ilari, Terra CEO. “We want to help communities with language needs and truly create positive change.”

This accolade reflects our passion for building an inclusive workplace. Ninety percent of the Terra team are native Spanish speakers and/or women. Our diversity promotes industry innovation and has been the driving factor of success. In the last two years, Terra has grown 44 percent. In 2016, Terra completed 14,086 projects and translated 15,460,318 words.

“We approach each project with a proactive attitude and the conviction that it will be done with the highest quality standards, regardless of volume or complexity,” Ilari said.

We’ve dedicated ourselves to every project with a client-focused approach and we’re honored to be recognized for our performance as well as company culture.