Search Results for: localization

How to Get the Buy-In for Localization from Stakeholders

First things first, you have to set clear localization goals that will guide the requests you’re making and that can outline what you hope to achieve by investing in localization. Whether you’re looking to increase revenue, attract new customers, or improve global brand recognition, you’ll want to outline your end goals.

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Discover how Game Developers Can Make The Localization Process Easier

How Game Developers Can Make The Localization Process Easier

When preparing to launch a game in a new locale, going a step past translation into localization is necessary to help a game connect with a new audience on a deeper level. The localization process not only translates the source material into a new language, but makes important adjustments to the content to take historial, religious, and cultural elements of the game into account.

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An Overview of the History of Video Game Localization

Despite its wide use today, video game localization is a relatively new endeavor. Video game creators started having their content localized in the 1980s and only recently, video game localization technologies and processes allowed for certain advancements (…)

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Rethinking Context in Localization

Nobody would deny that context has a salient relevance in translation endeavors, and on a broader scope, in understanding language in use. But on second thought, “context” is a more complex notion that refers to different levels of texts and reality. Is context only what surrounds a word or an expression? (…)

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How to Optimize Your Localization Budget

You always want to get the most bang for your buck and it’s no different when it comes to your localization budget. Let’s look at a few ways you can optimize your localization process, and as a result your budget (…)

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