First things first, you have to set clear localization goals that will guide the requests you’re making and that can outline what you hope to achieve by investing in localization. Whether you’re looking to increase revenue, attract new customers, or improve global brand recognition, you’ll want to outline your end goals.
When preparing to launch a game in a new locale, going a step past translation into localization is necessary to help a game connect with a new audience on a deeper level. The localization process not only translates the source material into a new language, but makes important adjustments to the content to take historial, religious, and cultural elements of the game into account.
Localization goes a step past translation by taking the target audience’s unique language and cultural habits and preferences into account. This more custom approach can be a game changer in the learning & development industry and can maximize the usability of their educational content.
Despite its wide use today, video game localization is a relatively new endeavor. Video game creators started having their content localized in the 1980s and only recently, video game localization technologies and processes allowed for certain advancements (…)
Nobody would deny that context has a salient relevance in translation endeavors, and on a broader scope, in understanding language in use. But on second thought, “context” is a more complex notion that refers to different levels of texts and reality. Is context only what surrounds a word or an expression? (…)
You always want to get the most bang for your buck and it’s no different when it comes to your localization budget. Let’s look at a few ways you can optimize your localization process, and as a result your budget (…)
Does this dialogue look familiar? Or when you read “TM” and “TB”, do you think in trademarks and terabytes? Don’t worry if you can relate to the latter. It’s common for professionals that enter the localization industry (…)
As the pandemic forced countless workers to make the shift from their usual office to virtual home offices at a moment’s notice, many online tools emerged to meet the demands of a newly remote workforce. These online tools (…)
Localization allows you to take your content and not only adapt it to the language needs of a new target market, but to their cultural needs as well. When localization is taken into account, (…)
The concept of managing a localization project may seem simple: receive a work order, consider requirements and budget, and then
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