Terra Translations’ Team to Present at CLINT 2019

As part of Terra’s ongoing commitment to improving the translation industry, our Human Resources Manager, Natalia Quintás, will be sharing her expertise at the second Translation Industry Conference in Latin America (CLINT, Congreso Latinoamericano de la Industria de la Traducción). Ten members of the Terra team will be attending the conference as well. The team’s goal is to take advantage of all the different sessions and share their gained knowledge with the rest of their colleagues when they come back.

The conference will take place at Universidad Siglo 21 on September 14th to the 15th, 2019, in Córdoba, Argentina. Professionals throughout the translation industry will come together to learn, grow, and celebrate the contributions Argentina has made to the translation industry worldwide. 

About the Event

The event is hosted by Translated in Argentina, which is the first non-profit association of language service companies and professionals in Latin America. Their objective is to promote the local language industry, provide resources, and build awareness within the Argentinian business environment. Translated in Argentina believes that translation businesses in Argentina deserve an opportunity for exchange, discussion, and promotion. 

About Natalia’s Presentation

Natalia is excited to share her perspective on managing high performance teams during her presentation. She believes that recognizing your individual teammate’s strengths is the secret to running a thriving business, particularly when working remotely. Natalia describes a high performance team as a diverse team with different strengths. This variety in skills is something Natalia sees as very valuable. 

During her presentation, she’ll outline some of the ways Terra helps their diverse team members succeed, “We work with a personality test called the Enneagram Test. It’s very new in Human Resources, but it’s very interesting because it describes nine types of personalities.” Utilizing the Enneagram Test is just one such tool at Terra’s disposal. Natalia hopes that her presentation will help others succeed with virtual teams, as Terra does. “I am very proud of the work we do at Terra. I think it’s very important to showcase why we shine in the industry and share our knowledge regarding virtual teams,” Natalia said. 

She is also planning to discuss professional competencies, explaining what they are and which are required in the translation industry, “I think that it can be interesting not only for managers, but also for translators,” Natalia noted. She is thrilled to have an opportunity to both present and attend the conference, “I am excited to meet more professionals in this diverse industry and to continue learning about the many complexities of the translation industry.” 

Natalia’s Goals

Natalia is excited for herself, as well as for others attending the Translation Industry Conference. “I hope that a lot of people can enjoy the conference, participate, ask questions, and dive deep into human resources issues.” She sees the tools the conference will provide as a way to improve both the skillset of human resources experts as well as make the workplace better for employees, “If they take a sincere interest in the topic and attend this masterclass, they will be more successful in this industry. I truly believe prioritizing your team’s needs and happiness is what makes the difference.”

Women-in-localization-los-angeles-chapter

Women in Localization Los Angeles Chapter Launch Event at Netflix

By Marina Ilari |

The Los Angeles chapter of Women in Localization saw its beginnings at the end of April of 2019 with the forming of the management team, composed by Kristy Sakai, Sue Bolton, Nora Snee, Nika Allahverdi and Marina Ilari (myself). After several virtual meetings and a couple of in-person meetings, the chapter was ready to organize the first networking event in Los Angeles. And on Wednesday 21 of August, it was held at the amazing Netflix headquarters in West Hollywood!

There is nothing more exciting than having an event at Netflix in which your password to get in is “Women rock”. That definitely set the tone for the rest of the incredible evening. The reception office welcomed attendees among the display of Emmy awards, Beyonce’s wardrobes, and even a cute statue of Eleven from Stranger Things.

Networking and h’oeuvres

The first part of the evening was spent on the first floor of the venue, with an open bar and tall tables, creating an easygoing networking environment.

The excitement of the attendees was evident as people started to arrive early and formed groups of conversations while h’ouevres were being served. There was a total of 150 attendees from all areas of the localization industry, from linguists and dubbing specialists to localization companies. Everyone I personally had the chance to talk to mentioned how great it was that Women in Loc finally had a chapter in LA!

Los Angeles chapter overview

After an hour of networking and appetizers, attendees were invited to a theater where a presentation took place. The first woman to talk was Sue Bolton, LA chapter manager of Women in Localization and part of the event planning committee, who began giving an overview of Women in Localization —which to date has 22 chapters across the world, and which mission is to foster a global community for the advancement of women and the localization industry. Sue proceeded to introduce the rest of the LA chapter management team and gave a summary of what we’re planning for the future; which includes a calendar of events and the opportunity to network through our social media channels. She also opened the doors to volunteers and sponsors. The Women in Localization organization is made possible through the support of sponsors who can provide a venue for the events, as well as drinks and food for attendees.

Followed by Sue, we had the honor of hearing words from Loy Searle, current president of Women in Localization. Loy shared more about the values and the culture of the organization, and encouraged everyone to connect with each other and support each other!

Dubbing at Netflix

The Women in Localization presentation was followed by a presentation by Brenna Bold, who talked about Dubbing at Netflix — what the dubbing process looks like, what it means to Netflix, and what it means to its global audience. Brenna shared how Netflix is innovating and elevating dubbing one line at a time. She also shared a video of the movie Mowgli, which was dubbed into several languages, and the clip had an extract of each one of those languages. It showed the great care that was taken for the voices and characters to sound and evoke the same emotion for viewers around the world, regardless of their locale.

Right after the dubbing presentation, we were introduced to two members of the dubbing team at Netflix who shared their journeys into localization. Not only were their life stories inspiring, but also they were not conventional paths to the industry, which goes to show just how diverse the localization industry can be, and how rich it is made by the contribution of different specializations and skills.

Join us

During the last part of the event, attendees were escorted back to the main area to continue mingling and talking to colleagues for approximately another hour. And, at around 9:30 pm, the event reached its end. But most importantly, it marked the beginning of the exciting opportunities to connect and network in the Los Angeles chapter!

If you are interested in the Women in Localization Los Angeles chapter make sure you connect with us:

• To learn more: www.womeninlocalization.com

• To register: Women In Localization Sign-Up Page (Register under AMER-USA-Los Angeles Chapter)

• To follow: 

• Facebook: Women in Localization Los Angeles

• Twitter: Women in Localization Los Angeles

• LinkedIn: WL LA LinkedIn Group

• Tag posts with #WLLA

translation-project-management

A Step-by-Step Guide to Project Management for a Language Service Provider

The project management process is where Language Service Providers (LSPs) can offer the most value. Project management involves managing resources strategically and efficiently. The goal is to ensure that tasks can be completed within deadline and the clients receive quality deliverables. Resources include people, time, technology, and budget. With a systematic framework that includes initiating, planning, and executing, project management is often recognized as a core function of an LSP. Furthermore, project management allows LSPs to meet the needs of their clients and consistently deliver quality projects.

The Process

Every client and project has its own unique scope and specified criteria. The typical project management process flows as follows:

  1. The Account Manager (AM) receives the project from a client, analyzes it, and asks any questions that may arise from the team.
  2. Next, the client receives a quote. To align with requirements from ISO 17100, there must be a clear agreement on deadlines, language pairs, resources, etc. After both parties align, the AM passes the brief to the Project Manager (PM).
  3. The PM reviews the request and takes into account all instructions and requirements from the client. The PM plays a vital role in crafting a strategy and approach to reach these goals. This includes selecting the proper Computer Assisted Translation (CAT) tools that fit the needs of the project. The PM also decides which translators work best for the scope and if subject matter experts need to be assigned. To select the appropriate team, the PM takes into account additional requirements from ISO 17100. 
  4. After ISO 17100 requirements have been met, the PM assigns the project to the appropriate linguists. 
  5. During the process, the PM relies on project management technology to oversee every step. Terra has developed a proprietary management portal called TerraSoft. The software allows PMs to track project status from start to finish and ensure the highest quality in their deliverables. The objective is to build effective channels of communication between the linguistic team and the AM at every stage of a project. Failure to properly manage a project can result in poor quality work and unanticipated delays. 
  6. The completed project is delivered to the client by the AM. The AM keeps track of the client’s responses or comments ready to share feedback with the team.

Why is an experienced project management team important?

Regardless of size, there are many moving parts and varying degrees of difficulty to a translation project. A seasoned AM and PM are imperative for the execution of every successful project. AMs and PMs skillfully navigate and coordinate efforts so that delivery is made on time and with the highest quality. Communication is a crucial element to this coordination, therefore, AMs and PMs must be well-organized and effective communicators. 

Although more and more functions of project management are being automated as technology evolves, AMs and PMs provide a “human element” that is essential and can never be outsourced. Overvaluing technology can lead to gaps in genuine connection and no opportunity to build rapport with clients. Additionally, unlike machines, AMs and PMs develop expertise in identifying key, high-performing teams of translators, editors, and quality managers to meet project requirements.

Lastly, the AMs and PMs strategically analyze each project with a focus to efficiently maximize budget. This includes identifying repetitive text and creating translation memories for future leverage. They must also ensure a termbase is created and maintained so that it, along with the translation memory, become assets for the client and linguists. Proper maintenance and updates to these resources have a positive impact on the quality of the final project. 

Why does ISO compliance guide project management?

The ISO standard is a globally approved management process. ISO requirements are important throughout the process to properly guide the team toward the highest quality of work. ISO cultivates continuous growth and improvement through guidelines, planning, monitoring, and verifying. These integral guidelines also promote consistency and client satisfaction. Dedicated to strengthening our practice, we proudly earned an ISO 17100 Certification.

To learn more on why the ISO 17100 Certification is a valuable recognition in the industry, read It’s Official! We’re ISO 17100 Certified.

medical-records-translation

What is the Danger of an Incorrect Translation of Medical Records?

Caring for patients can come in many forms. And in many languages. For doctors to provide the best care possible to their patients, it is vital they have access to properly translated medical records. A patient’s medical records contain potentially lifesaving information about their medical histories. Let’s dig deeper into why the proper translation of medical records matters so much.

What Information Does a Medical Record Contain?

Not all medical records will contain the following information. In fact, some people have none to very little medical records at all. But generally, the information below may be found during the translation of medical records.

  1. Personal identification information: Such as their social security number or their government-issued identification number.
  2. Medical history: Their history may include past diagnoses, medical care records, allergies, and treatments they have received amongst other information.
  3. Family medical history: A patient’s family medical history can help draw attention to genetic health concerns.
  4. Medication history: Doctors need to know about any prescription, herbal, over the counter, and even home remedies that a patient may be taking or have taken in the past. 
  5. Treatment history: Knowing if a patient has received a treatment, and whether it was successful or not, is valuable information for a medical provider.
  6. Medical directives: While not all patients will have a medical directive on record, it is important to understand their directive clearly if they do. Generally this document is kept on file and details the medical wishes of a patient if they are unable to speak for themselves.

Why are Medical Records Important?

All of the information about a patient’s medical history that their record may contain are key pieces of their treatment puzzles. If any of the information in a medical record is mistranslated, patients are no longer receiving the care they deserve.

These records allow physicians and medical staff to better understand a patient’s medical history and their current diagnosis. Creating a topnotch treatment plan can also be aided by the complete translation of medical records. 

If a patient is not able to communicate clearly with their doctor, which can happen regardless of a language barrier, the results of treatment can be disastrous. An unknown allergy to a medication can cause fatality. And not knowing what treatments a patient’s body doesn’t respond to can be dangerous and waste precious time.

What Mistranslation Can Cause

One example of the dangers of mistranslating a medical record is an unfortunate story about an English woman living in Spain. Teresa Tarry was supposed to have surgery for a benign lump in 2007. Instead, she left surgery with 55% incapacity and believed she had a cancerous tumor. Weeks later she discovered that the lump was not actually cancerous. The doctors at A Coruna’s Abente y Lago hospital misinterpreted her medical records. A translation mistake led the doctors to believe Tarry had a family history of breast cancer. Even though there was no such history. Without a family history of breast cancer, there was no need for such aggressive preventative treatment. A small misunderstanding damaged the quality of her health and life forever.

Women in Localization

Terra’s CEO Joins Management Team for Women in Localization Los Angeles Chapter

As a female-owned company, we feel a responsibility to support women’s careers and initiatives. Which is why we could not be more proud of Terra’s CEO Marina Ilari for her participation in Women in Localization (W.L.). W.L. is a leading professional organization for women in the localization industry. Marina was recently appointed as a part of the management team of W.L.’s new Los Angeles chapter. This new role will allow her to continue to support women in the localization industry as well as the industry as a whole. Marina is committed to the wellbeing of our industry, particularly when it comes to helping women succeed. 

About Women in Localization

Silvia Avary-Silveira, Eva Klaudinyova, and Anna N. Schlegel founded W.L. in 2008. This professional organization aims to foster a global community for women in the localization industry. Their mission is to provide an open and collaborative forum for women to share their experiences and expertise. Their goal is to help women move forward in their careers. W.L began in the San Francisco Bay Area in California and has since expanded globally. They now boast over 5,000 members internationally and encourage members to connect around the world. 

Who Is Marina Ilari?

Marina Ilari, CEO at Terra Translations

Not only has Terra’s CEO Marina always supported women’s initiatives, but she has generally contributed to the success of the translation and localization industry. For two years she has participated in The American Translators Association’s (ATA) as a Translation Company Division Administrator. ATA was founded in 1959 and is currently the largest professional association of translators and interpreters in the United States. They’ve grown to more than 10,000 members in 90 countries since their inception. Marina reflected on her new role, “I was honored to be invited to take part in the management team for the Los Angeles chapter of Women in Localization. I was particularly excited to work with the amazing four women that are part of the management team with me. We are planning some very exciting events in Los Angeles!”

Why Terra Translations Supports Women in Localization

In order to best serve our clients and community, we believe diversity is key. We can attribute the success of our team to the wide variety of talent that we are so fortunate to work with. Currently, 80% of our staff is made up of extremely hard working women. Supporting women is always top of mind at Terra. We were founded by women and we’ve received certification as a women-owned business by both the Small Business Administration (SBA) and the Women Business Enterprise National Council (WBENC). We believe that our clients are best served by a diverse team and plan to continue our efforts to support women and minorities.

“At Terra, we value and support fellow women-led businesses,” Marina Ilari, CEO of Terra Translations. “I’ve been lucky to work with some incredible women who have been great mentors and teachers. I feel that when women get together to support each other there is nothing we can’t achieve. I look forward to promoting inclusion among all translation and localization professionals, and continuing to advance the industry as a whole.”

An Insider’s Guide to the Role of an Account Manager

The heart of every translation or localization project is communication. Key to this complex flow of information between clients and translators is the Account Manager (AM). As the liaison between the client, the Project Managers (PMs), and linguistic team, AMs are vital to the scope of every project.

A Day in the Life of an Account Manager

Similar to a PM, no two days are alike in the world of an AM. The primary role of the AM is to be the dedicated point of contact for the client. Their responsibilities include confirming projects, delivering drafts, preparing quotes, negotiating rates and deadlines, on top of attending regular meetings, webinars, and events. AMs are a resource to the client and building a proper rapport is of the utmost importance.

An Account Manager’s Core Skills

AMs with a strong set of soft skills tend to excel at their role. One of the strongest skills that AMs can have is the ability to critically think and problem solve. Often times, AMs must address difficult issues with clients such as negotiating the budget or pushing back unrealistic deadlines. It’s important for AMs to strategically analyze the situation and make informed decisions. All this while still maintaining a healthy relationship with both the client and internal team.

Another valuable skill to have as an AM is collaboration. Not only do they work with clients, but AMs must also harmonize with Vendor Managers and PMs. They need to work effectively with the teams, accepting and offering feedback in a productive manner. With many moving parts of a translation or localization project, it’s important that every stakeholder is on the same page.

Lastly, AMs should encompass empathy. The ability to understand and anticipate the needs of both the client and the team will proactively halt problems before they start. For example, a client may submit a scanned document with illegible parts to be translated. The linguistic team will do their best to recreate and transcribe all of the legible content. The AM must let the client know that they need clarification regarding its cryptic parts in order to provide a complete translation of the document. This sets realistic expectations for the client and the linguists don’t have to worry about issues post-delivery.

The Decision Makers

AMs see every project through from start to finish, understanding projects on a variety of scales and scopes. Because of this, they’ve developed extensive knowledge that empowers them to step up during difficult situations. When a dispute needs to be resolved, AMs masterfully navigate everyone to a peaceful resolution.

“I’m proud that we can play a part in the decision-making process,” explained Natalia Atab, AM for Terra Translations. “Many times the PMs come to the AM with an issue and it is the AM who has to make an executive decision. We analyze the impact of our decisions and learn.”

Although making crucial decisions can be stressful, AMs are rewarded by the valuable relationships they build across the organization.

“As we work hand in hand on projects, I truly enjoy getting to know the other AMs and PMs,” said Atab. “We get a glimpse into each other’s lives and realize that we are not so different.”

 

What is Desktop Publishing (DTP)?

The greatest benefit of using a translation company over Google Translate or freelancers is the superior quality of work. This is due to the systematic process and additional oversight put in place by the Language Service Provider (LSP). An integral part of this process is Desktop Publishing (DTP). Typically one of the final phases in a translation or localization project, DTP is the redesign of a translated document using page layout software. 

Translating or localizing does not always end with the rendering of one language to another. The translated text will often have different sentence structure and length when compared to the original. German, for example, can be up to 30 percent longer than when translated from English. Arabic is written right-to-left, therefore, translations from Arabic require modifications to the entire layout. From typesetting to graphic placement, many projects need a redesign post-translation. Re-formatting may be necessary for brochures, newspapers, collateral materials, booklets, and manuals. 

The Process

If a document requires heavy formatting, the client will typically send the file in an InDesign or exported PDF file. Translators will work on these files by means of Computer-Assisted Translation (CAT) tools. The tools allow them to focus solely on the text, ensuring quality in the translation and consistency in the terminology. Formatting is a focal point for the DTP specialists, not the linguists.

DTP usually falls near the end of the project management process. After a translation is complete, the project goes to the DTP specialist. The DTP specialist will import the translated text and work on the design. The goal is to mirror the formatting of the original document. They also take a look at numerical formats and ensure they reflect the local currency, time, and date. Lastly, they confirm images are appropriately localized to their target region.

Upon DTP completion, the linguist performs a post-layout review. Educated in specific rules of the target language, linguists leverage their expertise accordingly. They check for new typos, flag incorrect line breaks, and note unnecessarily truncated text. Comments made on the file, typically a PDF, indicate to the DTP specialists exactly what needs to be edited before exporting the final version.

The Benefits of DTP

In-house DTP teams are a great benefit because they add an extra layer of quality assurance in the translation process. DTP specialists are well-versed in design so that linguists can devote their full attention to localizing with the utmost accuracy. 

Additionally, DTP often speeds up a project’s timeline. Because they are highly trained in their skill set, they are able to work quickly to format a project in a variety of programs as specified by the client. This saves the client time from plugging in the translated text themselves and risking the possibility of error if they are unfamiliar with the target language. The DTP specialists can make informed design choices quickly and reduce the risk of inconsistencies.