Transcreation: The Secret to Successful Globalization
In today’s global marketplace, businesses that are looking to expand on a global scale must carefully consider their communication strategies.
August 1, 2023
In today’s global marketplace, businesses that are looking to expand on a global scale must carefully consider their communication strategies.
We live in a complex world. One where almost 7,000 languages are spoken. Thanks to collaborative efforts and new technologies, there is no reason that language barriers need to stand in the way of scientific, medical, or cultural progress (…)
If you have a localization project in your pipeline, it’s important you understand that finding a localization partner—not just a localization provider—is key to your project success. Keep reading for more insight into how to find a localization partner and why partnership matters so much.
If we wanted to describe the localization landscape, we would certainly talk about languages, communication needs, clients, and vendors.
In the ever-expanding world of gaming, video game localization has become a crucial component for achieving global success.
Our world is more global than ever before and companies who want to compete and thrive in a global marketplace need to invest in launches in new markets.
Many global businesses adopt an English-first approach to learning and development (L&D) training for their employees.
Post-pandemic burnout is affecting many professionals, but teachers who had to face especially difficult workplace challenges over the past few years are particularly struggling with burnout. Many teachers that are choosing to veer away from their original career path are heading towards the instructional design industry.
When preparing to launch a game in a new locale, going a step past translation into localization is necessary to help a game connect with a new audience on a deeper level. The localization process not only translates the source material into a new language, but makes important adjustments to the content to take historial, religious, and cultural elements of the game into account.
Communication is key. That’s a solid rule most of us know is a good idea. That being said, in the hustle and bustle of a big translation project it can be easy to let good communication habits slip. But when clients, project managers, and linguistic teams (…)
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