What-is-a-Translation-Term-Base-and-Do-You-Need-One-PORTADA
20/09/2022

What is a Translation Term Base and Do You Need One?

If you’re looking for ways to improve your translation team’s workflow, to have more consistent results, and to boost the overall quality of a translation project, you may find that a translation term base is a valuable tool to add to your toolkit.

Keep reading to learn about what a term base is and what the benefits of using one are. 

What is a translation term base?

A translation term base is a tool used to house industry, company, and product related terms that a translation team needs to be aware of. A term base acts as a central hub for this detailed information and it can evolve over time as you add new terms. You may choose to start with a monolingual term base and evolve it to a multilingual term base over time. 

A translation term base may include:

  • Source terms or phrases
  • Approved translations
  • Contextual information
  • Definitions of terms
  • Usage notes
  • Parts of speech
  • Grammar
  • Terms that should remain in the source language (such as a brand name)

The key benefits of a translation term base

There are many benefits associated with having a well maintained translation term base, such as:

  • Saving time and confusion. Because a translation term base serves as a terminology guide for a translation team, when there is ambiguity surrounding what term to use, they can quickly reference the term base to save time and to make sure they use the correct term. This is especially helpful when working across multiple departments or with freelance translators. A solid term base helps cut down on research time, which improves workflow. 
  • Improving accuracy, quality, and consistency. Language can be subjective. The use of a term base can nail down the correct words or phrases to use so that the current spelling and terminology is used across all translated materials, which improves the quality of the text.

How it differs from a translation glossary

It’s easy to confuse a translation term base with a translation glossary, but these are two different resources. A translation term base integrates with CAT tools, whereas a translation glossary is usually just a spreadsheet. A translation glossary is a great place to start, but a translation term base is a much more effective tool to use during translation projects. 

Managing and maintaining a translation term base

A translation term base is only a helpful tool if it’s maintained properly. Working with an outdated translation term base can cause easily avoidable mistakes. Term base management involves combining terminology work and database administrative tasks to support the collection, description, processing, presentation, and distribution of information about the terms and any linguistic units used in an organization. 

To properly manage and maintain a good translation term base, here are a few tips to keep in mind:

  • Avoid repetition. You will only want each term to appear in the termbase once, unless a term has more than one meaning. In which case the secondary meaning and approved translation appears in the same entry. You want your term base to be easy to navigate and to cut down on confusion.
  • Keep it tight. You should only include terms in your term base that require definition, you don’t want to include unnecessary terms that aren’t used or that don’t require explanation. Large term bases can be difficult to use and maintain.
  • Review the terms. It’s important to confirm that changes or additions to a termbase are checked and reviewed by a native-speaking subject-matter expert.
  • Update it regularly. Your translation term base should grow and change over time as the company releases products, new technologies emerge, and languages change. You’ll want to add new terms to the translation term base and remove any unnecessary ones from time to time. 
How to get the buy-in for localization from stakeholders-PORTADA
13/09/2022

How to Get the Buy-In for Localization from Stakeholders

While it seemed like we were living in a digital world pre-pandemic, the onset of COVID-19 made our society more reliant on technology than ever before. The amount of global internet users is on the rise and they are spending more and more time online between working, socializing, and relaxing. International businesses that are ready to adapt both digitally and globally will have a competitive advantage. Localization is an important step business can take to launch products and services in new markets successfully. That being said, localization is a big undertaking and there may be times when decision-makers need convincing to invest in the process. Let’s take a look at how to get the go-ahead for localization from stakeholders. 

Set Clear Localization Goals

First things first, you have to set clear localization goals that will guide the requests you’re making and that can outline what you hope to achieve by investing in localization. Whether you’re looking to increase revenue, attract new customers, or improve global brand recognition, you’ll want to outline your end goals. If you can clearly share what you believe introducing localization to your translation projects will achieve, it will be easier for stakeholders to understand the value of taking this extra step. If you can show what types of problems localization can solve, you’re presenting solutions to problems, not just making a request.  

Know Your Market Backwards and Forwards

Again, before you make any formal requests surrounding localization, it’s important to get organized. Once you’ve set your localization goals, study your target market’s buyer behavior, the applicability of your products or services, what your competitors in the space are doing, and any other key market elements. 

To demonstrate the importance of localization, you need to show you understand not only your company’s current landscape but what your market looks like as a whole. Give your audience the attention they deserve to create products and services they will find valuable. Are there cultural preferences you should keep in mind before launching in a new market? What local pain points can your product solve? Have similar brands thrived or failed after launching in the area? Localization is a valuable process that can make it easier to connect with new audiences, so it’s important to carefully examine your market and where localization can step in to make an impact. 

Present Your Case the Right Way

After doing market research and identifying localization goals, you should have the insight you need to make it clear that localization is an investment worth making and not just an extra expense. Localization can be a major needle mover when it comes to growing in a new market and generating revenue. To best explain how this investment can pay off, it can be helpful to allow localization experts to join the conversation. They’ll know firsthand the potential consequences of embarking on international business without taking a thoughtful approach to localization. 

When arguing your case, it can be helpful to present evidence of the potential localization brought to the table. For example, CSA found that companies that increased their translation budget were 1.5 times more likely to report an increase in total revenue. Adding localization costs into your translation budget can lead to positive results and ignoring the potential of localization can be damaging. You should make it clear to all stakeholders what the risks are of passing over localization. The last thing you want is for your brand to experience negative effects that can be challenging to recover from in new markets. 

Mobile Gaming — A Market Opportunity in Brazil - PORTADA
06/09/2022

Mobile Gaming — A Market Opportunity in Brazil

Video game creators should listen up! There is no shortage of opportunities for mobile game creators to find success in the Brazilian market. Because so many Brazilians utilize public transportation, they can kick back and relax while on the move. Passing the time by playing mobile video games is extremely common in this part of the world, so let’s examine some of the market opportunities for mobile gaming in Brazil. 

A Look at the Brazilian Mobile Market

The Brazilian mobile gaming market is booming. Brazil is Latin America’s largest market for mobile gaming in regard to both the amount of players and how much revenue is generated. With more than 88.4 million players and over $1.0 billion in revenue expected in 2021, Brazil is a force to be reckoned with in the gaming community. 

Why is this market in particular so hot right now? There’s a variety of factors contributing to this surge of growth in Brazil. Alongside the appeal of passing time on public transportation, taxation policy changes surrounding gaming consoles in recent years have helped the industry expand. The accessibility of mobile phones, in the sense that they are now affordable and most Brazilians have them, has also helped this industry thrive. According to Newzoo, the most commonly used gaming device in Brazil is the smartphone (83%), which leaves a lot of room for growth specifically in the mobile gaming industry. 

What They’re Playing

Brazilians play a wide variety of mobile games. In 2020, the most downloaded mobile games from the Apple App Store were:

Free games

  • ‘Among Us’
  • ‘Garena Free Fire’
  • ‘8 Ball Pool’
  • ‘Call of Duty Mobile’
  • ‘Brain Out’
  • ‘Subway Surfers’
  • ‘One!’
  • ‘Magic Tiles 3: Piano Game’
  • ‘Brain Test: Mind Games’
  • ‘Gardenscapes’

Paid games

  • ‘Minecraft’
  • ‘Plague Inc.’
  • ‘Pou’
  • ‘Hitman Sniper’
  • ‘RFS – Real Flight Simulator’
  • ‘Farming Simulator 20’
  • ‘Bully: Anniversary Edition’
  • ‘True Skate’
  • ‘GTA: Liberty City Stories’
  • ‘Stardew Valley’

Why They’re Playing

Alongside passing time on long bus rides, Brazilians turn to video games to de-stress. Because of this, Brazilians tend to enjoy playing mobile games that are extremely immersive and that absorb them into the game, while distracting them from reality for a little while. Strategy, role-playing, and action games are super popular in Brazil because of their ability to be so engaging. Mobile game advertisers should look for opportunities to sell their games as a way to relax and escape everyday stressors like work. 

The Future of this Market

Despite the growing popularity of video games in Brazil, there is still room for this market to expand. Only a little more than one-third of the Brazilian population expresses an interest in video games. Because those uninterested in games are unlikely to own gaming devices, there is a better chance that their first foray into gaming would be on a mobile device that they already own and use for other purposes. Brazil has a population of more than 212 million people and 81% of those people already own smartphones, making smartphone users a goldmine waiting to be tapped.