Month: August 2021

Terra is Now Certified as a Great Place to Work in Argentina
19/08/2021

Terra is Now Certified as a Great Place to Work in Argentina

Posted on | by Carolina Arriagada | Leave a Comment on Terra is Now Certified as a Great Place to Work in Argentina

Day after day, everyone at Terra works together to make our company an amazing place to work. Which is why we are so thrilled to announce we’ve been certified as a Great Place to Work (GPTW). Terra Translations is the first translation company in Argentina to earn this certification and is now ranked between the best places to work in Argentina among organizations of the same size. We are so proud of all of the work our team has done to earn this certification.

What is Great Place to Work? 

GPTW is an organization whose goal is to build a better world by helping other organizations become a great place to work. In order to get certified by GPTW, you begin by surveying your employees. Over the course of a two-week period, you’ll complete their Culture Brief™ and participate in their Trust Index, which is a research-backed employee experience survey. Once you’ve completed both the Trust Index and the Culture Brief, you have to prove your organization meets GPTW’s criteria for getting certified.

How Terra Translations Got Certified

We couldn’t be prouder to be the first Argentinian translation company to become certified. Natalia Quintás, our Chief People Officer, was the one who worked towards getting Terra certified. She had previously worked with GPTW in multinational companies and had experienced the great impact that the model has to improve daily work life and team relationships. She adapted some of what she learned internally at Terra back in 2018, by measuring our team member’s satisfaction with an internal survey. Taking the insights gained from that survey, we implemented successful action plans. In 2020 she realized that it was time to begin to work with GPTW as partners in this process.

“I want to thank each member of our team for participating so honestly in this initiative and for being committed to building a Great Place to Work together,” Natalia said, “This experience can only be created by a team that really wants to work in a healthy environment.”

A Look at the Numbers

One benefit of becoming GPTW certified is gaining insight into how other organizations performed during the survey. As a female-founded company, we’re so proud that 99% of our team members think that Terra is a workplace where people are treated fairly regardless of their gender. Organizations like ours (up to 250 staff members) had 78% of employees reporting they are offered training or development to further themselves professionally, while at Terra this thought is shared by 92% of the people. 97% of our team members also reported that when they look at what our team accomplishes, they feel a sense of pride. 

Teamwork is a key part of why Terra is such a great place to work, which is why we are so proud that 100% feel that when it’s time to close a deal with a client, it becomes a priority for everyone. This truly speaks to our commitment to delivering the best service and giving our best on every single occasion.

Here’s a look at some of our other top rankings!

Terra is Now Certified as a Great Place to Work in Argentina - Grágico de GPTW

A Commitment to the Terra Family

We are happy to report that this is not the first time Terra’s employee-centric culture has been recognized. In September of 2020, Terra received the Focus on the Future Award because of our commitment to culture. 

“Terra has a great culture with remarkable values such as, proactivity, innovation, diversity, team spirit authenticity and trust and this certification gives us the opportunity to recognize it internally and externally and go deeper in our commitment to create a great place to work to each person that gets in touch with Terra and its team,” Natalia said. 

At Terra, people really matter. Our top priority is always the person and the experience that we have in our daily work. Terra is dynamic, flexible and understanding with each situation we have to go through and we are continuously adapting to accompany our team in their personal and professional journeys.

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12/08/2021

How to Implement Multilingual Customer Support Without Hiring a Team

Posted on | by Jacqueline De Marco | Leave a Comment on How to Implement Multilingual Customer Support Without Hiring a Team

While many businesses recognize the benefits and the potential revenue derived from localizing their website, products, and online tools to reach new markets, most struggle to envision how to execute customer support across multiple languages. Going global is an investment, but hiring native speakers of all the different languages required to have a multilingual customer support team can be overwhelming and expensive. 

If having a multilingual customer support team is out of reach, there are other ways businesses can give their customers the support they need without having to hire a whole team. Before diving into how to implement multilingual customer support, it’s important to remember that “multilingual” doesn’t necessarily mean covering 15 different languages. Businesses can start small by prioritizing the markets they want to target and can add languages as they become more comfortable with the process. 

1. Utilize Chatbots

If you have chatbots on your website that can answer customer questions, it can be helpful to localize these chatbots to your key markets. Chatbots can provide support 24/7 and are less expensive to implement than hiring live customer support. Localization to your target markets is important, as direct translations may not be enough to get the job done and can cause you to run into cultural faux pas or awkward translations. These chatbots can customize your support offerings by collecting data about the issue the customer is having and assigning it to the right team member. This can help stretch your customer support resources farther.

2. Translate Your Knowledge Base

Many websites have helpful Frequently Asked Question (FAQ) pages that their customers can turn to when they have a quick question. If you can get ahead of the most commonly asked questions by answering them on your FAQ page you can save a lot of time and money on live support services. Translating the FAQ page to suit your most popular markets is a great way to offer support across different languages. This is one of the least expensive options for offering multilingual customer support. You can work with a translation team who has native speakers in the language needed on their team to perfect this page.

3. Provide Support Over Email

Phone support can be expensive and customers can get frustrated with long wait times, so it’s a good idea to consider offering email support in different languages where customers can ask questions or send requests. There are integrations that allow these emails to get machine translated so that the support team can understand what it is that the customer needs. They can then write a response and send it to an external translation team that only translates that personalized response. As these are usually short texts, the team can get the translations back very quickly and send it to the customer. By providing translated responses, communication will be improved and the customer will feel more confident that your brand can meet their needs. 

Implementing a multilingual customer support strategy can feel overwhelming, but it’s important to remember you can start small by tackling your top markets first. As your business and resources grow, you can always expand your multilingual customer support options!

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3 Major Benefits of Working with Diverse Suppliers - Portada
05/08/2021

3 Major Benefits of Working with Diverse Suppliers

Posted on | by Jacqueline De Marco | Leave a Comment on 3 Major Benefits of Working with Diverse Suppliers

Diverse suppliers are businesses that are at least 51% owned and operated by either an individual or a group that belongs to a traditionally underrepresented or underserved group. These groups can include minority-owned enterprises (MBEs), woman-owned enterprises (WBEs), and businesses owned by minority groups such as LGBQT individuals and veterans. Hiring diverse suppliers provides businesses with a lot of benefits that many people may not be aware of. Let’s take a closer look at what the advantages of working with diverse vendors are. 

Allows for More Innovation

The more diverse a team is, the more access to varying perspectives and backgrounds you’ll gain. When you’re looking for creativity and problem-solving abilities, working with experts that stem from different cultures or who have unique outlooks can be invaluable. 

Alongside the benefits that come along with hiring a team that has varied experiences under their belts, diverse vendors have the potential to deliver a highly effective client experience. Because diverse suppliers tend to be smaller in size, they are often more innovative, agile, and responsive than their larger competitors.

Illustrates Your Business Values to Clients

If diversity and inclusion are important values to your company, when you hire diverse suppliers, you are not only putting action behind your words, you’re signaling to your clients what your true priorities are. Diversity is a sign of a healthy and inclusive culture, which can be very appealing to both prospective clients and employees alike. 

Thanks to increased access to information via the internet and social media, it’s easy for potential clients and customers to learn if you truly put your money where your mouth is. While you shouldn’t only hire diverse vendors to prove to outsiders that you practice ethically, support diversity, and champion sustainable practices, doing so does benefit your branding and reputation. 

Economic Benefits

There are financial benefits associated with hiring diverse vendors. A study from the Hackett Group found that 20% of spending directed toward diverse suppliers delivers at least 10% to 15% of annual sales. 

Once again, because diverse suppliers tend to be smaller businesses, the businesses that hire them can benefit from their size. Smaller businesses usually have less overhead than larger businesses do and can be more competitive with their pricing and more flexible with their services and product offerings. 

It’s also important to remember that diverse suppliers have influence in the communities that they represent and working with them may open up new market shares in their communities.

Insight from a Diverse Supplier

Terra Translations is proud to be a diverse supplier and to be committed to diversity and inclusion. At Terra, we believe that diversity is not the goal, but is the means to a more inclusive and just workplace that has the ability to perform better than less diverse competitors. 

According to Terra Translations’ CEO, Marina Ilari, there is very little diversity in top management in the translation industry as a whole. From the top twenty largest language service companies, there is only one female CEO. “What is more surprising is the fact that the majority of translators, interpreters, and linguists that perform the linguistic tasks within the industry are close to 70% women,” Marina explained, “In some regions of the world, such as in South America, 94% of graduates of translation degrees are women. It has always surprised me that this women-driven industry would not see more diversity at the top. It’s important to bring more diversity to leadership roles in the industry, and I would like Terra’s inclusive and diverse team to help bridge that gap.”

As a women-owned translation company that employs workers from around the world that come from a variety of backgrounds, we’ve found we can provide better client services because we’re a diverse supplier. 

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